How does the mobile end defeat the PC end?

Absrtact: "Editor's note" As we all know, mobile end is the future, whether it is the domestic electric dealers or cross-border electric dealers in the rush to the tuyere. In the import of electricity, the development of mobile end is in short supply. Therefore, each big platform is scrambling to layout the mobile service.

"Editor's note" is known to all, the mobile end is the future, whether it is the domestic electric dealers or cross-border electric dealers are rushing to the tuyere. In the import of electricity, the development of mobile end is in short supply. Therefore, each big platform is scrambling to layout the mobile service. Whether successful or not, in the whole process of exploration, it is the reconstruction and subversion.

Ocean pier of the sea Amoy app--"overseas sweep goods artifact" is the mobile end of the model for the import of electricity. It was online in the second half of 2013, the basic business model is to organize overseas Chinese, the overseas retail outlets of the online discount products to the app end, users commissioned by the foreign terminals for distribution to buy these overseas discount products.

Ocean Wharf CEO once to billion state power network revealed that at present, "overseas sweeping artifact" response is very good, conversion rate reached 20%, the new guest to 67%, far more than the PC end. This is achieved on the basis that it does not spend a penny to do the promotion, it is enough to realize the demand of mobile end.

A "artifact" to delineate a group of loyal users

Once the blue waves pointed out that the mobile end of a feature is that the product variety is very rich, a variety of styles of clothing, bags, watches have, the domestic may not be able to find the same style, this time the substitution of relatively less strong.

According to the introduction, the foreign terminal does not target the "overseas sweep goods artifact" to do a special promotion, investment is more in the training of the buyer. But from last year's online to now, mobile app users have accumulated to reach millions. Of these, only 20% or 30% of the users and PC terminals coincide, while another 70% or 80% of mobile users are mainly obtained through word-of-mouth communication.

"If we are going to promote it, we should be able to go faster," he said. We are also looking at the long-term sustainability of the industry chain, but there are doubts about this approach. "Once," said the blue waves, "swept the cargo artifact user stickiness is very strong, and many new users are recommended by old users." There are a number of seed users in the early stages of the Ocean Terminal, who bring in a group of new users. ”

And asked why, once blue waves told billion power network, for the mobile end of the mainstream users (young women), a small app contains too many new things, Europe, Japan, Australia, the United States of products have, let them feel a sudden eye-opener.

However, according to the introduction of the blue Sea, the cargo-sweeping artifact of the dock there are some users are not satisfied with the place, the biggest problem is the arrival of slow. Consumers pay the money, may have to wait for weeks to receive goods, then the excitement of shopping disappeared a lot, after all, is cross-border shopping, not as fast as the domestic online purchase. In this respect, the ocean terminals mainly through the construction of logistics to solve. At present, its logistics system in the United States has been relatively sound, but Europe and Japan's logistics has not completely smooth dredge.

Mobile pain point is recruiting talent

Once blue waves to billion power network, said to the mobile end of the development is the trend of the import of electricity, most players are in the layout of the mobile end, including doing content, do information integration, community and shopping guide.

"The electrical business down the industry chain, before doing content, floating in the above, the process is not easy to turn." Now, the mobile end is a good trend, imports also because of the mobile internet will be faster, in less than 10 years, may be the end of 35. The process of transformation will eliminate the traditional system of electronic business development, but anyway are entrepreneurs, opportunities or some. ”

It is reported that the import of electric dealers to do mobile end of the biggest difficulty is the integration of supply chain. At present, a few of the mobile end of the import of electricity, most of the product, community or content origin, its supply chain integration capacity is relatively deficient.

For the importer, the focus is shifted from the PC to the mobile end, and the pain point is the recruitment of talent. Because mobile internet belongs to the emerging industry, there is no mature talent, mobile business team is difficult to build.

"I think the mobile end is too radical, not one hundred or two hundred people." But the ocean Pier recruit for six months to recruit to more than 30 mobile end talent. The market is empty, can only be internal culture, the original PC end of the people appropriate to move the end of the transfer, but the process is also very painful. "There was a blue ocean talking.

Why does the PC end but the mobile end?

According to the view of the former Blue Waves, the mobile electric business is to the traditional electric business restructuring and subversion, and not just the traditional electric dealer on the end of a display, just like the traditional retail industry, the electric business is its in the Internet era of the presentation and extension. Because its shape has changed the user's behavior, solved the problem which was difficult to solve before.

For how to put the control of the PC end and mobile end of the input, the blue waves that the mobile end must be increased investment, the PC side can take a conservative strategy. Future years, PC-side official network, display corporate image, and most of the interaction, purchase in the mobile end.

"Many people start to think that the mobile end is only to obtain the user's traffic entry, therefore, based on the PC end of the user's push, management, promotion, improve the stickiness of old users." In fact, this idea is completely wrong. The PC end is completely not able to precipitate the user, because the user is no longer on the PC side. "Once the blue Ocean pointed out," whether the user Gets or the user precipitates, the mobile end is almost the only option, the PC side is more of a brand-building process. ”

He told the billion power network, mobile end of the Cross-border electric business industry, there are two key places: first, through the mobile end can break the information barrier, and the second is the mobile end can help cross-border electric business industry to obtain new opportunities. At present, the biggest competitor and pressure of the import electric power trader are two kinds, one is to do parallel imports, one kind is the domestic traditional electric quotient (for instance the cat of the day, only goods will). When the center of gravity moves to the mobile end, the importer can have the opportunity to face the traditional electric dealer, at least to break the traffic bottleneck.

"The whole internet is moving towards the end, the trend is there, you can be assured of daring to do." "According to the Blue Ocean, the next 35 years, if the size of the import of electricity between 500 billion to 800 billion, then the mobile end of the importer to do 400 billion or 500 billion will not be suspense, about the proportion of 70% or 80%."