How to keep readers ' attention

Introspection: Constantly ignoring the reader experience

Write a blog This half year, get a lot of unexpected praise, the whole person is really on the go (so the woman is not a compliment AH).

A little complacent nature is the normal human behavior, but recently more and more serious up, to do not write articles to reflect on the point of No.

The text content of the article has been done introspection, but the quality of an article is not only determined by the text content.

A content again Good article, let read it the person read to read to lose interest, also fail. To read so many subscriptions a day, as a reader, I know exactly how the confusing reader experience destroys an article. But he wrote the article, but unconsciously ignore this point.

dragged a typical

Unfortunately, I chose to go to the post, the worst Experience award for the article is "about the constellation ..." a review of the article and the original intention of the textual criticism.

Look at this big section of colorful text:

The comment itself is very long, plus the middle is I added a lot of the green notes, and the red key callout, plus blue links. At first glance is how chaotic, large paragraph of the text is how to let a person flinch, so put the words out, I am difficult to challenge people's endurance limit?

I am clearly aware of my shortcomings in this area and hereby update an article on how to keep readers ' attention and introspection through improved articles.

Fast food Articles

I don't like writing too fast, though it's a lot less time, but I get less when I'm finished.

But I do not reject the reading of fast food articles, every day I will run to the school to see the various albums shared, fried eggs links and so on. Fast food article is a fast food culture under the background of the product, read fast, easy, effortless, or funny, or novel, or creative endless, is a good way to pass the time. So there is a wide readership.

The fast food articles I define usually have the following 3 features:

picture mainly, often is a lot of pictures of the list with a very small amount of text to explain the style is generally relaxed or funny or literary

You see, what makes people happy and relaxing can not be popular? More pictures than words, easier to read and understand, less text, reading time will be reduced, do not need too much patience, easy text read without pressure. Such a few points, resulting in fast food articles quickly read, almost no distraction.

So the next discussion is, how do you transfer this feature to an article that is not fast food?

nutrition is important, delicious also cannot ignore

Articles like gourmet food, sometimes need to be simple to eat the convenience of fast food, but also without the careful cooking of nutritious food.

Science Squirrel will, is an absolute emphasis on nutrition restaurant, carefully taste their articles, are benefiting from the shallow.

The problem is, although squirrels will be a lot of article theme I like very much, but frankly, not every article I am interested in reading.

Why?

On the one hand the cause of course is my personal impetuous problem, can not calm down to carefully read each paragraph of text, all aspects of knowledge is also very deficient.

On the other hand ... This one... I first analyze the squirrel will article:

very few pictures (often only one as a caption) a lot of text (and each paragraph is exceptionally plump) the specialized wording

I am relative to the fast food article three characteristics, I think this may be the characteristics of technical writing, the article is like a paper, serious, rigorous.

But for me, this kind of article is like a nutritious but bad food.

My personal feeling is that squirrels will be the article away from me very far, large paragraph of the text read up very hard, do not understand a lot of nouns, can skip reading and will be very wasteful of food guilt, read one or two paragraphs, feel probably know the meaning, put down do not look.

In this way, it is rather a rumor that the spread of pseudoscience to read a lot easier, really tangled ah ...

I don't want to dictate to squirrels, squirrels will not be all articles as I said, I also know that it is not enough to look difficult, a lot of people read squirrels will be the article is no pressure, I just think if squirrels would like to be in the "mass cultural level," the dissemination of science, should go a more pro-people's route. And I'm just using squirrels to give an example.

keeping readers ' attention is both delicious and nutritious maybe

Sometimes I will comfort myself, text, rich content of the article, destined to lose a large number of readers attention, destined to only a few people insist on reading, destined to read is to challenge patience ...

But there are also counter cases.

Well-known as a delicious and nutritious blog is possible, now because of some reasons access difficult to update the less and fewer. But probably almost every article in http://www.aliyun.com/zixun/aggregation/13536.html ">google reader is 100+ like, the article is also very long, But it can make people read it unconsciously.

If there is a condition, it is strongly recommended that this "I am blogging", which Jason Ng wrote two years ago, has long been considered a model.

His solution for maximizing reading for long articles is this:

imagined himself in the speech, elaborated to be easy to understand many sections, more to leave blank, reduce the sense of compression of the reading block, points, a small title, so that readers choose to read the content of highlighting the focus, pictures, color highlighting, to assist the reader selective reading

He did not expect readers to read 100% of the content, but wanted readers to read as much of what they were interested in, not because of bad typography, boring statements and other authors ' mistakes. His principles gave the possibility of an extra charm.

So maybe it's a good example of blogging and my favorite blog. Hope not to waste ...

"writing wall syndrome"

Last year read another article about the reader's attention, added a tag: "Blog to translate", until today I turned out.

The article mentions "the ' Brick Wall of text ' syndrome", the text wall syndrome, a look I am happy, I do not suffer from this disease!

Writing a dense, placed there like a brick wall, see let a person headache.

Let's compare ... Well... Similarity of 90%, looked at the people's Chest block panic. Read and read, and inevitably lose patience.

What about the solution? Look at this form of typesetting below.

use some headings to differentiate between content points

The title is used to reflect the organizational structure of the article. Text paragraphs to be short, between the paragraph to stay white, to reduce the resistance of large sections of text generated.

points of view content produce logical clarity easy to read

This method of typesetting helps to break a large section of text and produce more breathable blanks. Is it easier to read than a text wall?

when you have a wall in front of you, you will choose another way to go. When readers face text walls, they also choose other articles. Add points of interest

Inevitably, the longer the reading time of the article, the lower the reader's interest in reading.

The insertion of interest points in the article can alleviate this problem. As Jason Ng says, small headings help readers choose to read what they are interested in. Small title can be regarded as a point of interest in the article. It also includes charts, quotes, exaggerated pictures, and so on. Through a point of interest, the reader's attention will be concentrated, reading is not so painful.

Typesetting: Wording

The problem of long, large paragraphs of writing is solved by the wording.

It is also a textbook, some are very unsuccessful, sleepy, some fascinating, easy to accept.

The type of textbook I like:

tone equality, not high, use the word not to make a fuss over examples of interesting, living, metaphor, appropriate like in and reader communication, rather than instilling lively, occasionally humorous, but there is no lack of rigorous

I think such textbooks should be the type that most people prefer? It is much more interesting to read than the unfamiliar word, the entire academic cavity, the obscure definition. Of course, it may not apply to in-depth academic research, but it must be more appropriate for entry-level students to read.

Blogging is not the same. Easy humor, emphasis on communication, accurate and vivid argument, simple and understandable wording. Just, seemingly is the simplest truth, in fact, not so easy to do ...

Summary

Overall, both nutritious and tasty articles require:

Nutritious Delicious

(Hey, hey, seriously.)

Keep your readers ' attention:

attention to content typesetting, down the wall of writing! A reasonable insertion of interest points to help the reader to raise interest wording way easier to target audience understanding you know what's funny?

The funniest thing is that an article that says "How to keep readers ' attention" doesn't keep readers attractive.

Just like a book about "user Experience" has a bad reader experience, a speech on "How to control the time of speech" beyond the scheduled time, an anti-virus software itself poisoning ...

I can only say that I did my best ...

1.1 Point come, at least this article has very little text wall, is progress, ah, ah ha ...

Moreover, I also want to my readers a little confidence, like that who said, "You too underestimate the reading ability of the otaku", we magnanimous, give me more suggestions, I will slowly improve.

In addition, the recent stay up late to revise the style of textual addiction, the text of the article, the format is also in the scope of rectification. Believe that as long as the beginning of reflection and improvement, will slowly progress. Give me some more time and give me more time.

Source: http://www.starming.com