How to write a good app description

App description is important, as many people know, but have you ever compared and studied how other people's apps are described?

There is no doubt that the app description page is more than just a description, it's more of a sales page, and developers can't sell their products face-to-face to users, so the importance of App description pages is highlighted.

If your app is free, the user may have a quick glance at your description, because it's free, so it's not going to look very closely and find the information that will entice him to download it. But for paid apps it's not the same, users will read your every word and look for every detail, because it costs money.

This article lists 17 app descriptions to see what we've overlooked and what we've done wrong. The red background text is the place to emphasize, these apps are from Google Play, but you can use this to study the App Store.

App description is another type of product copy that has something in common with the rest of the industry.

1. Simple and straightforward

Viber: A network call software. The biggest feature is that users can dial VoIP directly without opening the application.

Before the Read more link, Viber a few messages to the user: 1. Function-Call, send text messages, send photos; 2. Support multiple platforms-android, IPhone, BlackBerry, and wp;3. Number of users-175 million; 4-free.

2. Let the user have Read more desire

Scanner Radio Pro: A very interesting Android software that allows you to use Android phones to listen to radio waves from police, fire departments, weather radios and amateur radio enthusiasts around the world.

If users are not interested in clicking Read more to view the software for more details, you are most likely to lose users. In addition to the straight points, you have to make sure you can hook up the user's desire to look down. Scanner Radio Pro's description gives you the first impression: it's cool, so what else can it do? This will give users more interest in other details of the app.

3. Use compassion to arouse user interest

Pig rush:pig Rush "Piggy Run" is an interesting and enjoyable platform game in which you need to help piglets jump away from the farm. On the road, you will encounter a ravine, a fire and a moving platform. Wear a fire cap will protect you from the fire, eat Super pig feed can become a huge invincible pig!

There are few boring sales that can be successful, and your app description doesn't make you feel bored to sleep. Pig Rush's description is very interesting and attractive, let people have to download the app, rescue the poor pig impulse.

4. Cut off information that is irrelevant to the application. Don't expect users to sympathize with you.

As you can see from the image below, the developer has written a "this are my first shot" at the app development so I/I, and if it's a free game, we might as well download it out of curiosity, but if it's a paid application, Users will feel that a less experienced person has developed an app that costs 0.99 of dollars, or should not take the risk. In fact, the developers want to let people have compassion to download the application, but to pay the time, the user is not sloppy.

5. Improve the effectiveness of word-of-mouth marketing with good comments from users

User comments can tell other users who are hesitant to download apps, and the user's positive comments send a message to the potential user that the application has been downloaded and is very useful.

For example, the following application of the menstrual cycle with women period calendar/tracker. We can acquisition a lot of similar apps from the App Store, what's the feature of your app that attracts users to download? Before downloading, who does not know the application is not good, this time others positive evaluation is very effective.

6. Let the news, magazines or other media to speak for you

Impression notes in the first sentence of the App description The New York Times top ' must-have app ' Winner, the NYT has made a free endorsement of the impression notes, telling users that some very influential people are using this interesting, powerful App.

In addition, the technology media TechCrunch and Mashable also evaluated and recommended it. Media endorsement is of course effective, but product quality is also a necessary condition.

7. Enumerate the application values in the form of bullets

Your application is special enough to attract downloads, and file Manager's attractive value positioning (such as FTP and Dropbox support) gives people the urge to download and use this application to replace the platform's original file management. and File Manager lists the main features in bullet form, simple, powerful, and easy to read.

8. List the target audiences of the application mainly education app

Parents are very careful in choosing applications for their children, and in addition to focusing on the quality of their applications, they are more concerned about the suitability of their children. If you list the age of the audience, it is no doubt that mothers are more assured. For example, the Kids ABC phonics,kids ABC phonics description indicates that the child is suitable for the age of 2-7. Moms don't want to risk their kids, so they're relieved to be able to download your app.

9. Allow users to rest assured, especially paid app

You have to convince users that you are a reliable developer and that you have to be able to get in touch with users when they have problems. If you can provide a refund, indicate your attitude in the form of words.

10. Indicate how many 4-5-Star evaluations the app has.

If your app really has a large number of 4-5-star evaluations, you can write it in the app description, like ROM Toolbox in the Description app has received 13,000 five-star ratings, and most users ' approval will help you convince users to download it.

11. Specify the amount of download (applicable to a considerable amount of download applications)

If the application has a significant amount of downloads, you can explain it in the app description, which can indicate that your application is very entertaining (game) or very useful (not game class apps). OfficeSuite Pro 7 is a straightforward way to write applications that have more than 100 million downloads, more than 40,000 days of registered users, which is more persuasive than anything else.

This also applies to app promotion pages.

12. Show other apps you've developed

If you have developed a more famous app, you can also reveal that in the description. If the user agrees with your previously published app, then he thinks you are a successful developer and your new product should be good.

13. Use asterisks, arrows, heart shapes, and other symbols in the description

The description uses asterisks, arrows, heart shapes, and other symbols to make your app stand out. Compare the descriptions of the two applications below to see if the first feeling is more appealing to you.

14. Use screenshots to show the essence of the app

Chrome is familiar with this, not to mention other apps. Before the user downloads, it shows the user some very expected features through a screenshot. But there is no denying that Chrome's product features are superior.

15. Write Clear app unlock function

If your app like Angry Birds, users can only reach a certain level to unlock other checkpoints, you have to mention in the app description, in the "Angry Birds" more difficult level, the user could buy Mighty Eagle through IAP to increase the attack on the piglets.

16. Specify your social media account (Facebook, Twitter, etc.)

To increase your and application's credibility, you can add the social media account and website address to the application description. If you have an ecommerce site to sell with applications related to the device, you can add it in. Alternatively, you can add the app video link on YouTube. All of this is to increase the credibility of developers, apps, and brands.

This is just a list of the app description of the notes in some of the content, if you have other suggestions, welcome to leave a message, we together to sum up!

Source: Mobileapps