How iOS apps start from scratch

Developing apps is not a problem for most independent developers or mobile internet companies with technology start-ups. Compared to the technical details, how to effectively promote a app is more concerned about them, the following is a review of iOS applications in the App Store extension experience.

One: Overview of iOS Product promotion

iOS products in the promotion of the android, the operating space will be small, the promotion effect and product positioning, audience groups, product quality and so on. At present, the cost of getting an active user is about 10RMB by paying for the promotion.

The best way to promote or according to their own product characteristics, to do the promotion of social methods. This promotion cycle is long and free.

Second: iOS promotion target

iOS, the list effect is obvious, so through various means of promotion, the ultimate goal is to improve the app in the App Store rankings, increase exposure, thereby increasing the natural download volume.

Third: Store list position and download volume

Four: The position comparison of the category list and the free general list

1 Basic is 1:10, that is to say, the category row first, the total list ranked tenth. Category 20, total list 200

2 related to the heat of the classification list, relative to the game category, ranked tenth, may be in the total list to the top 50 (games, life, social etc are hot list, full of the giants of the app, fierce competition)

3 different categories of rankings, the number of slightly added

So when app is on the shelf, the classification choice has an effect on the promotion.

V: Several basic states of app

According to app state, it can be divided into 4 states

Apply the starting State

Apply Limit State

Apply Update Status

Apply normal state

According to the weight, the first > Limited > Upgrade > Ordinary, can be understood as: 4x>3x>2x>x so, the same promotional efforts, in different app State, the effect is also different.