How long can the group buy website fire?

Abstract: Group purchase site is absolutely said this year's domestic internet hotspot, less than a year time, the domestic large and small number of group buy more than 2000 home. Group Buy low Price temptation, attracted many "group buying madman", every day in the group buying site waiting. However, it is

How long can the group buy website fire?

Group buying site is absolutely said this year the domestic Internet hotspot, less than a year time, the domestic large and small number of group buy more than 2000 home. Group Buy low Price temptation, attracted many "group buying madman", every day in the group buying site waiting. However, it is precisely because of the rapid development of the industry, to bring the mixed site, along with many problems-goods not board, service is not in place, more water and so on, and even scam constantly.

Data show that only from January this year, China's first group buying website was born, as at the end of August, the domestic number of enterprises to take shape to 1215 companies. And some of the large web site will be focused on group buying industry. Industry insiders said, after the early million horse Zippen, group buying site will shuffle next year.

Wen/journalist Quiet figure/gettyimages

Chaos like clustered users disappointed

Group buying site A little attention to consumers will find that after more than half a year, domestic group purchase site discounts on the goods from the original catering, beauty salons, movie tickets, KTV and so on, development to furniture, skin care products, home appliances, Life department stores, and even cars, and often there are large brands. However, big brand merchants usually discount rate is small, and a limited number, and advertised to hit 10 percent-20 percent of the group, most are eager to promote the business.

Reporters randomly interviewed a number of experienced white-collar customers, through their personal experience, to understand that the current domestic group purchase site has 5 major problems.

Disorderly Elephant One: Goods not board

According to a rough estimate of the reporter, catering is the current group purchase site to play the most group purchase items, and some discounts are ridiculously low, the original price of 680 Yuan Hot pot package only 80 yuan ...

Miss Zhang told reporters, had bought a low to 23 percent of the food package, although the early ready to know that the weight of the value of shrinkage, but the result is less than they think, the original package is two people's weight, but the result of a person is just eating full.

Disorderly Elephant Two: The service is not in place

"The phone doesn't get through all day," Miss Chen to join group buying team's biggest experience, "before using a 50 yuan group buy a price of more than 300 yuan double hot pot package, a daily limit of 20 places and to order a day in advance, telephone dozen days are not pass, and so on one months before about." "It is understood that most of the current business will be buyers and ordinary consumers separate" service ", and the former set the threshold, such as limited places or time, and so on, price discounts, quality of service also discounts.

Chaos like three: fake "buy" only for the popularity

Some group buying websites play group buying information, in fact, only to obtain the consumer's personal data. Mr. Wang in a domestic group buying site to see a private city group purchase information, at a specified time to the place to fill out the relevant forms, the results found that the department stores some of the discount promotions, and some do not participate in the site activities. The so-called "buy" is just a gimmick.

Disorderly Elephant four: false price

All day Long said the original price hundreds of yuan, thousands of yuan of service, merchandise, the regiment purchase price hundred yuan, dozens of yuan, but in fact is it so high? Some of the consumers who took part in the group buying have raised such questions. A consumer said, had encountered some so-called group buy up to thousand yuan Japanese cuisine, in fact, its own price is not so high, just in order to grab the eyeball, the original price to play high fold, people feel cost-effective.

In addition, today some so-called brand original clothes, seemingly very favorable. But 80% are counterfeit, "think of all know, big brand where there are so many original single outflow."

Chaos like five: Lure into the bureau to listen to sales

Miss Wan, a 10 percent of the price of a local beauty salon of the original price of more than 800 yuan Spa project, but later found that not only the service shrinkage, but also the whole process of continuous marketing. "Originally said is the back massage 10 minutes, the result casually presses two or three to finish, the most annoying is the beautician to sell the product completely, afterward even the manager also came out." In the end I left, and the rest of the project did not dare to go.

It is understood that some beauty services in the group buying site to play the price is low, there are 20 percent, 10 percent, or even 05 percent, to attract consumers "into the bureau" to achieve the purpose of marketing products.

Cause Analysis:

Low threshold to industry false

The threshold is too low, lack of supervision is leading to the current domestic group buying site mixed, chaotic and the root cause. According to people familiar with the matter, a server, dozens of people, tens of thousands of yuan of funds can form a group purchase site, so low threshold, higher than expected profits, prompting such sites to explode.

According to the owner of a group buying site, now, domestic group buying chaos has caused some consumers distrust, which will directly affect the further development of group buying industry. According to industry expectations, in the next year, the domestic group buying site will usher shuffle, "small scale does not have the strength of the informal site will be eliminated."

In addition to industry insiders look forward to the industry reshuffle acceleration, reporters in the interview learned that some of the original keen to buy white-collar workers, in the experience of "being fooled" after many times, the network group buying began to become rational, the user said Ms. Wan, now buy her first choice of credibility of the site, and the other is the brand of business services and products, Not blindly believe in low prices.

Group purchase certification is still lack of credibility

Group purchase site Chaos, the current group purchase site credit certification work itself is also relatively confusing. A variety of certification bodies have emerged, people overwhelmed.

October 29 This year, China International Electronic Commerce Center issued the first "E-commerce Credit certification Rules", the first batch of certification has 29 websites. However, the market does not seem too "cold" for this certification. But outside the authentication party's identity qualification nature, the attestation credibility, the follow-up supervision link and so on questions question.

It is understood that before the China International Electronic Commerce Center certification, the Chinese Internet Association has been part of the group buying website for credit certification. In addition to the third body, some group buying sites also hold a league alliance, the introduction of their own certification standards. Who is the most authoritative? Who is the most trustworthy? Unknown。

Industry review analysis that the group buying site credit certification should be supported, but hope that the relevant departments can establish a fair, impartial, open, transparent certification mechanism, as well as the hope that there is sufficient authority of the Department to unify the restraint control.