How many obstacles will the electric dealers go to the countryside?

Abstract: After the Double 11, is the United States black Friday, followed by a double 12, urban network to buy people's consumption enthusiasm is a wave higher than a wave. However, do not think that the network shopping chop hand clan only in the city, now, rural residents online consumption ability also can not be underestimated Oh! It is predicted

"Double 11" after the United States "Black Friday", followed by the "double 12", the urban network to buy people's consumption enthusiasm is a wave higher than a wave. However, do not think that the network shopping chop hand clan only in the city, now, rural residents online consumption ability also can not be underestimated Oh! According to the forecast, 2014 nationwide rural net buys the market amount to surpass 180 billion yuan, 2016 will break through 460 billion yuan.

Recently, the reporter deliberately went to a trip to Tonglu interview Taobao shopping outlets, experience the network of rural residents to buy life. Warm shoes, cotton pajamas, household appliances ... The villagers online shopping a little unambiguous, even the elderly old people also enjoy a network shopping brings convenience and fun.

Red washbasin, new quilts, 58-year-old aunt to the daughter of the net to buy all the dowry

This October, Alibaba Group launched the Thousand county million village plan, is expected to invest 10 billion yuan in 3-5 years, will the E-commerce network coverage to the countryside, the pilot's first station is located in Hangzhou Tonglu County. In order to let "double 12" into the countryside, the last two months, Tonglu County village Taobao purchase network from 19 to 54, a lot of villagers like to gather in the village before the chat, now to gather in the purchase network shopping.

In Tonglu many villages, one can find Taobao shopping outlets, the past the village of the grocery store, hanging on the eye-catching brand, red Banner written "warmly congratulate Alibaba rural Taobao XX village service station officially launched."

The first stop of the reporter's interview is the Jin Jia village 20 kilometers from the Tonglu County Center.

Jin Jia Village is the first October 29 this year opened Tonglu Taobao rural outlets. In the village service station, in addition to the usual operation of the small supermarkets, the store also has a computer table, with a computer, is opposite also has a 30-inch large TV. When the villagers need the shop chief to help with the online shopping, the computer page can be synchronized with the TV screen.

Shop chief Zheng said, Kim home village almost 600 people, opened more than one months, orders have more than 300 single, the total turnover of more than 30,000 yuan, in the "Double 11" on the day, the villagers online a single piece of the number reached more than 70.

Which villagers like online shopping? Zheng said: "Rural people online shopping and the city is not the same, the young people outside, stay at home is some of the elderly, they will be on the Internet to buy a few." But this does not prevent the net buys the fresh air to blow into the countryside. Therefore, most of the people here want us to help online shopping are some middle-aged and older persons over 40 years old, men and women have. ”

The reporter met a 58-year-old Li in the service station. She was very excited to tell reporters, "a few days ago the daughter just finished the wedding, a lot of dowry such as red washbasin, thermos, quilt, etc., are commissioned service stations online to buy, ah, really when affordable, convenient, do not run county to buy, Express directly to the village." ”

A 50-year-old aunt Wang told reporters: "We sometimes finish dinner at night, walk to here, and neighbors chat, we casually surf the internet to see what to buy, if the purchase of things not appropriate, directly entrusted to the store long for us to change or retreat, a lot of shopping convenience, feeling living in the countryside than living in the city is comfortable. ”

After dinner is the online shopping climax, the villagers love to Amoy daily necessities

A few online shopping in full swing, don't think only the city talent enthusiasm. In Tonglu Yu Zhao, the villagers reached more than 3,000 people. "Double 12" Eve, a lot of villagers commissioned shop long Zhu Ling Choose good Things in the "Shopping cart", waiting for "double 12" that day payment, draw, "' shopping cart ' almost already have 20,000 yuan of items." "Zhu Ling said," ' double 12 ' activities into the village, everyone prizes, as long as the participation, there will be lucky Prize, the smallest prize is a toothbrush, the highest award a bag of 50 yuan Rice, hey, everyone's enthusiasm is very high, service stations are full of people, make the market-like. ”

In Watanabe Ji, village outlets banner slogans like farmers--"want to live a beautiful, fast Sheung Tsuen dot taobao." "Before the son, it is said that the home appliances business to seize the rural market, have taken to the countryside" brush the wall "strategy, such as Beijing East" Wealth by Labor, thrifty by Beijing East "...

"Double 12" That night 8 o'clock, many villagers eat good food to the service station early. In the crowd, Hu elder sister chose a set of cotton pajamas for themselves, next to the neighbors stare at the screen and help pick the color, style. Shop long Xiao Yu told reporters: "The Night 8 o'clock is the most lively time, the villagers to busy farm work, housework, after dinner, we have empty gathering, was chatting, and now of course, online shopping." A few days ago, a villager also bought a new home decorations online. More than 600 of our Ji One-month online purchase orders have more than 300 pens, the oldest buyer is a more than 90-year-old grandmother, she gave herself online pick a pair of warm shoes for the winter. ”

The reporter understands, the villagers buys the commodity mostly by the practicality daily necessities mainly, for example hot water bag, warm underwear, shoes, cashmere sweater, home appliance and so on, the price at dozens of yuan to 200 yuan. Of course, after the bottleneck of the logistics, the villagers are not difficult to buy bulky, some people from the Internet to buy a set of more than 3,000 yuan sofa.

The village's online shopping service station is a great compliment, "have to wait until the weekend children have free time, help the Internet to see, or is the bus to the county to stroll, buy a pair of slippers, pick a basin, all to more than 10 kilometers, now at home to click the mouse, things on the home, more convenient. ”

Logistics, payment, broadband, electricity merchants to the countryside into the village how many obstacles?

The city net buys the market scale to surpass 1 trillion yuan quickly, the city net buys the market growth rate to slow down obviously, the rural market is becoming the electricity merchant next blue ocean. The figures show that Taobao's rural consumption has risen in the past three years, from 7.11% in the second quarter of 2012 to 9.11% in the first quarter of 2014.

However, a data released in September by the National Bureau of Statistics shows that up to 60% of rural residents in rural markets think that express delivery is inconvenient, and logistics distribution has become the most "depressing" problem for rural netizens.

Reporter investigation found that the electrical business into the village is not only the problem of logistics inconvenience. Due to the inability to sign in front of Express, especially from the rural consumers, often over the return period to receive online shopping, quality problems often can only consider themselves unlucky.

Ali's research report also shows that, in addition to logistics, broadband, payment is also a constraint on rural online shopping is an important factor. The traditional concept of consumption, distrust of online shopping, product quality problems, and so on, is also a stumbling block to the countryside of electric dealers.

Some electrical business professionals point out that electric dealers to the countryside to pave the network if only to help the villagers to purchase, such service vitality will be very short, "the elderly villagers just will not online shopping, such people will only slowly reduce, will not increase, the electricity business in the countryside after the laying of service network must be in the service mode rich content." ”

"Although there are many rural populations, a large proportion of them are inactive users." "Zhongxiaoxie director, Hebei Province Economic and Trade University professor Lu Jiari that more rural people's consumption habits still prefer physical store purchase, these need to pay enough patience."

Zhejiang Cornucopia Electronic Commerce Co., Ltd. to carry out rural e-commerce early, and in rural areas of the project has been carried out 1.5. It is understood that the company now has 77 counties in the province to establish 6,485 village-level service outlets, plans to open next year 20,000 outlets.

Cornucopia Company Vice President Ye Xichang told reporters: "Our service network is not just a single for everyone online shopping, we also have their own web platform, called Poly Bao Commune, the villagers on this site can be selected Taobao, Jingdong, Amazon different platform of goods, but also the village has the advantage of agricultural and sideline products in our platform to sell. ”

Reporter learned that rural e-commerce has changed from a single village network to serve the public platform transformation, in addition to serving the villagers, but also to solve more villagers entrepreneurial problems, such as in the Tonglu County Village network, shop long Zheng is busy helping the villagers to purchase goods, while busy to take care of their own Taobao shop, It sells all the native products of Jin Jia village.