In recent contact with a lot of electrical business enterprises, a number of electrical business growth to me a deep impression, are the VIP series of domain name site:
One is Vipshop, its founder is Wenzhou foreign trade businessman, entrepreneurship originated from Ceibs MBA students ' dinner, several students partnership will gilt model into China, 2008 years before the start, 2 years to do 2000 to 3000 per day.
Another is Vipstore, founder is the original CTO of the network, is also the original Chinese network CTO, Overseas computer Doctor, I and he almost at the same time from the catwalk out of business, more than half a year has been 2 rounds of 3 VC investment institutions, including Taishan capital, Ka Fung Capital, The latest news has been the investment of Shenzhen Pine wo Capital. Jiapin Network to create the Chinese electric and even the internet industry in the shortest possible time to obtain multiple rounds of investment miracle, and order performance is also at dozens of times times the rapid growth.
Gilt mode is in fact a fashion product in the network of an innovative marketing model: Gilt mode = membership + discount + fashion brand. The gilt model has evolved from the vente privee website in France, where the gilt model site launches about 10 items per week, and each sale begins at noon, lasts 36 hours, and its merchandise discounts range from 50%~70% to a first-come-first-served model, will notify members of the sale of goods by email a week in advance.
Gilt mode of China's north and south: Beijing Vipstore and Guangzhou vipshop, short-term access to the Chinese market recognition, is a foreign electric business model in China through practice proved to be reliable, is to get consumers favor. No more than Groupon mode, in China just beginning to hot, do not say who did not count, to pass the time and practice 2 years later test. Gilt model China knows that there are not many people, imitation is less, but it is more likely to succeed.
The rise of the VIP series mode, also proves the success of the mode of single goods operation mode, the essence of gilt mode is a single product to sell, it is very easy to break through the market, China's pioneering electricity business website, there is not a beginning to locate comprehensive sales can succeed precedent. Single product mode of supply chain is also easy to manage: investment, warehousing, logistics, customer service, promotion, are in a period of time focused on a single product, very easy to manage and breakthrough.
There is a theory that the electricity business operation of the wedge-shaped thinking, in fact, is an inverted triangle, the cutting-edge part of the triangle represents the goods, the middle is based on the user experience of the application platform, the top is the industry and target users of the understanding of the crowd. Another implication of "wedge" is: wedge to hit the wall, to open up a market, cutting-edge is very important, but the wedge's destructive how strong, on the wall can squeeze out how much space, which end, the back end of the calm and thick (supply chain) is the key. And marketing is the site Triangle Hammer, from the last outside to promote the whole triangle A; Less is more, if the price of a single product is sharp enough, it is easy to open a wedge online sales market. 30 to 50 shopping malls through the brand-name table, jewelry, such as a single product, but also in six months such as the burst of their own market. Also buy a series of Web site is also a low-key invisible single product electric quotient champion, also buys the wine, also buys the tea also is one category one website breakthrough, repeat buys the rate high astonishing.
The fastest growing in the electric business industry in the 2009 is the name of the shoe library year, the force before the site only 30 single day, the force after 3 months to do 3000 single/day or so, become China's first sports shoes electric dealer, 2010 is Vipshop year, the fastest growing, 2011 will be Vipstore year, They also launched the two most popular models of Gilt+groupon, which will become the fastest-growing site for introducing foreign luxury into China.
Therefore, we do business as a reference to learn from other people's website before, we must learn to judge independently, and know exactly the actual sales data of this website to learn again. General experience is the electrical business site in the CPS platform such as sending daily order data multiplied by 10, is the number of daily orders for this site. Another way to get to know someone who pays for a third party, such as Alipay data, multiplied by 3. There is a number of field visits to this site to count the number of customer service, multiplied by 10. The number of orders in the newsletter is divided by 10, which is another alternative way to understand the real transaction volume of a website. The person who can intercept its logistics company at the door of its storehouse, pass a cigarette to know the real order number of a website. There is another way to search the Web site on the 51job resume, notify the interview, leaving the people generally tell the truth, also know the real situation. If you do not know the real sales of an electric dealer website, to those who look very hot, look very beautiful, famous site to reference learning entrepreneurship, you will lose very miserably.
In accordance with the above method, I have seen a lot of South China's logistics companies, Third-party payments, Third-party CPS platform, the South China Electric Circle of the job seekers, only the average daily order number theory hero, in South China, the general size of the small background, the following is the first 10 of South China's consumer website list (daily slip thousand):
1, Strawberry Net (annual sales of nearly 1 billion, Hong Kong)
2, the World Union hair (about 300 million in the year, special Electric business model),
3, green thin (year 200 million or so)
4, mobile phone type of electric dealer (because it belongs to the stuffy sound rich and so on, the company name every year, but sales are very large)
5, Dream Bazaar (first in underwear)
6, Vipshop
7, hundred Li Tao Xiu Network (around 200 million)
8. China Flower Gift Net
9, the Philippine Star Digital
10, can Bell
These web sites confirm that the sales are good (the above site does not include Taobao's South China bosses such as Osaka, Sheep Pidon and so on, and those who make money in the foreign trade), the Electronic business entrepreneur to confirm can learn reference imitation, It is also valuable to recruit people who have been successful in selling the company (you can only learn the lessons of failure when recruiting other electric-power websites).
Perhaps some of the sales of South China's invisible champions I have not found, you can come to my microblog exchange.