How many people don't know who they are?

How many people don't know who they are? This is a silly question, because a person can not wear underwear, but will have their own name. But, I'm sorry, that's not what I'm asking: how many people haven't found themselves?

Find yourself? This may be a little abstract to ask. Or a more like question: How do you define yourself? What kind of person are you? What can you do? What is your value?

This series of question marks, finally can merge into a pit Dad's three words: Who am I?

Who am I? Stop screaming your name. No matter how unique your name is, you are not necessarily unique. That's the biggest problem.

We have been pot-like nine years of compulsory exam-oriented education, all in order to enter a good university and then silly girls and drink to play the game, until the day of the society, we just wake up, originally we have been devoid of personality.

Anyone who is speechless about "who I am" is a castrated generation, not the one who castrated, but the individuality. No individuality, no independent ideology, you are renting your own body in the lives of others.

Said half a day has not talked about, this is the nine-year compulsory test-oriented education of the expression level. In fact, the theme to be expressed today is: how many enterprises do not establish their own unique brand image?

Well, this topic directly from the people grafted to the body of the enterprise, feeling very awkward appearance. It's nothing, actually. Indeed many enterprises, engaged for many years, still do not know who they are, can not use one or two words to express the core concept of the enterprise, customers can not easily go to others to disseminate your reputation, because you are not clear, others do not know you.

What makes you say that? Where can you tell? Let's look at the latest popular micro-credit public numbers. On the PC side, the official website is the façade of a business. In the current big hot moving end, micro-letters and micro-blog is the façade. Because everyone is in the FRY micro-letter, I was castrated personality of the people also followed to say how the enterprise Micro-letter is how to lack of brand image.

Not from a number of aspects, this is too annoying, grabbed a little: a lot of people focus on a long list of public accounts, few have a distinct personality, few can in the mind to form an exclusive memory.

Occasionally open a push message, it seems to see do not know where from. Open a few more content, not in the content of their brand branding.

In other words, many public numbers, are can be replicated, but the integration of information tools, burned the eyes of people. Push a thing out, others can not immediately know from you here, this is not a brand impression of the consequences.

No brand has no right to speak, is unable to find their own position, is replaceable, it is necessary to play a price war or even vicious competition, such as poor practices to maintain their survival. Brands can be wiped out, but not defeated.

Today's micro-credit public platform is a good brand image platform, efficient push efficiency and accurate fan group also provides a fertile ground for marketing. If you can't find yourself in a micro-letter, don't expect others to remember you in a micro-letter.

So, you now have to think about what the brand image of the enterprise is, ruthlessly torture: who you are! What you can bring to the customer! Then, express it in the simplest language and let your fans follow your caliber to help you spread it. As long as you help the user, the user is very happy to help you spread.

After determining the simplest language that best expresses the corporate image (not necessarily a sentence, or a word, icon, etc.), it should appear in at least several places:

1, micro-signal

Micro-signal is the company's unique logo on the micro-letter, does not support Chinese, so, to find ways to simplify the corporate image into these letters. Many enterprises use the domain name of their own website, this is a good practice.

2. Micro-letter Name

The micro-letter name is more intuitive than the micro-signal, as long as you open the list of subscriptions can be seen, read the message will also appear in the upper left corner. This micro-letter name can be used in Chinese, therefore, the general use of the corporate brand name.

3, logo

If you do not have a good logo, quickly design a simple and generous. The symbolic meaning of the logo is very big, not too casual. It also appears on the micro-mail in the subscription number list, the impact on the click rate is quite large.

4, micro-letter function Introduction

This is a very important position, that is, from the list of subscription numbers, after the bust icon in the upper right corner appears. This micro-function means you use a short sentence to express what this micro-letter is. Many new users look at the place and then decide whether to continue watching or viewing historical messages.

5, focus on automatic response

Pay attention to the reply is not to be ignored, it is directly to the first impression, you want to the enterprise's core brand value in the most moving language to tell users, let people see the first time you know what you are, can get from you what. Do not be frosty, keep saying how good they are, or say "Thank you for the attention" of the kind of cliches, it is best to have a little interaction, such as "gift" and so on.

6, Message title

The visibility of the message title is also very strong, smart enterprises will be in the title of their brand name, or create a corresponding brand name according to the brand, each title has a brand, let people see who this is.

7, the Body header footer

The header and footer is the tip of each message, along with its own branding elements (such as logos and two-dimensional code) to enhance the brand image. Usually at the bottom can be a brief introduction to the brand, and this will not cause resentment, long-term down can also enhance the brainwashing effect.

8, micro-letter button

Micro-letter Homepage can add three large columns, visibility is very strong, each large column can accommodate up to five small columns. It's worth thinking about how these column names implant brand impressions.

9. Image Watermark

This is needless to say, pictures and texts inside the picture can add their own brand watermark, but watermark this thing, some people are disgusted, especially on the phone, so be cautious.

Of course, more than these, especially in the content, can be a big fuss.

Who are you? What are you doing on Earth? What problems can you solve for others? Answer clear these questions, only then know the enterprise how to go, can find own brand localization. Do not always complain about the fierce competition can not form a brand, brand like the water in the sponge, squeeze there. Products are easy to copy, cultural concepts, business models, service levels and so on can not be replicated. Micro-credit microblogging is a good channel to spread the brand, we started in these big platform activities, do not forget that there are many other peers are playing, to let others from the vast sea to remember you, it is necessary as thinkdifferent as jobs.