How much does the next president of the United States have to you?

Absrtact: How much does the next president of the United States have to you? That depends on which election you use. Depending on the general election you install on your computer or smartphone, your political leanings will be one of the data that the ad network is digging into. These figures are vital to the election.

How much does the next president of the United States have to you? That depends on which election you use. Depending on the general election you install on your computer or smartphone, your political leanings will be one of the data that the ad network is digging into. These figures are crucial to the election.

Beijing Time November 6, foreign media published in Monday, said that in the increasingly digital today, such as the United States presidential election, such as the major traditional events, but also the involvement of social networking applications, which shows how the politicians now rely on personal data.

How much will the next president of the United States have to do with you? That depends on which election you use.

Depending on the general election you install on your computer or smartphone, your political leanings will be one of the data that the ad network is digging into. For presidential candidates, who are desperately trying to pull voters, the figures are undoubtedly crucial.

For example, Facebook's Obama and Mitt Romney apps Romney a lot of information about users and their friends. Like many other apps on Facebook, Obama and Mitt Romney apps collect your "likes" and geographic information, and of course include friends. The Obama application can even unearth the political contributions you've made.

Brian Kennish, founder of the Disconnect.me company, which provides browser plug-ins to block information collection, also points to a special feature of Obama's application. He said the Obama application could launch an unencrypted client request to get user information, which means that if you are using a public wireless connection, anyone visiting the network can see you are using the application.

Privacychoice, a privacy service company, said the two-part general election mobile application, all have the tracking function, can send the user data to each kind of company, can act as the advertisement, may use to analyze the user behavior. Privacychoice's analysis found that Obama applied and Mitt Romney apps sent data to AD networks, where Obama apps sent more ad networks.

Jim Brock, founder of Privacychoice Jim Brook, said the two apps showed how much politicians now rely on personal data.

In addition, Boston company Abine also launched a "val-you" calculator to calculate the politician's willingness to pay for specific voter support, but also to calculate how many news users read, whether they have landed on Facebook, and so on.

San Francisco Privacy Company Secure.me also contrasted the Facebook data collected by political parties in the United States, Canada and Germany. In these countries, the biggest parties are reaching out to voters through Facebook.