How much is your microblog worth?

In an era of explosive growth in the value of Weibo's marketing, "behind every microblogging user is a living consumer" that is almost always enshrined in all PR and advertising companies.　　However, it is also found that it is not easy to find a suitable impact assessment system.　　Small s Weibo value 310 million? Can you believe that? Changan Mazda's microblog value is 4 times times more than the official Weibo value of Mercedes! However, its value of 940,000 yuan also not entertainment stars of the change, the update is not as diligent as the Taiwanese host small s of the microblog values were judged to be 310 million yuan. This PK result comes from a software that calculates the value of Weibo. It can be counted to include a personal microblog, including a few key indicators of a microblog: the PR value, that is, the People-rank value, is the quality of the fan index, pr>1 on behalf of the quality of fans above average; On behalf of 100 active users, 20 people pay attention to the microblog, whether it is active users, if the microblog number is greater than 100, the number of fans is greater than 100, the last 7 days to send a microblog, then you are an active user.　　Of course, it can also accurately provide a micro-blog registration days, the original rate and other historical records. There is only one purpose to analyze these tedious data--to tell you how much this microblog is worth.　　For now, it is the most valuable and difficult job for companies eager to turn their fans into customers. Are overrated microblogging marketing do we overestimate the role of microblogging marketing? Although Weibo marketing is already the hottest topic, in 2010, there is no good enough case for domestic microblogs, and the top ten cases of Forbes ' selected interactive ads have nothing to do with Twitter. A PR man who manages the company's microblog has "poured bitterness" at reporters, the boss thinks the company Weibo's influence reflects his "marketing level", but often asked how much the company's microblog value, and played a role, he always said nothing. The site itself gives the list of only the number of fans, the results may be with the intuitive feelings of users disagree.　　Netizens feel that the number of forwarding and comments more convincing, which makes the company's microblog marketing sometimes rely on "spectrum." "But the fans are definitely wrong, because there are zombie powder and so on foam, micro Bo influence and the number of fans is not necessarily proportional, but with the newspaper to talk about circulation, television talk about the ratings, not to say fans are not good, micro Bo to achieve the spread of the effect will have a considerable number of fans, but also high-quality. The problem now is that there is no accurate data analysis to tell me whether the fans are the potential consumers of the company, what are the characteristics.　　"This leads directly to the moderation of the content of his microblog," said the PR man, "with the most secure way of giving gifts to attract fans, and to launch some lottery, trial activities and so on on Weibo, in addition to the humanized interest reprint." Microblogging computing software is not very reliable.can develop a new business.　　Baidu, you will find that many software developers have developed a variety of statistics on the value of micro-blogging products, but they need more to prove their accuracy. "For companies with a growing demand for micro-blogging data mining, these statistical results are often very different from small software that is far from enough," he said. "A PR person who engages in micro-blogging marketing studies says that participants in the microblog ecosystem are eager to identify, manage, and drive the needs of their fans, calling for truly technical content and data mining capabilities." "There should be more advanced tools in the future, such as quality standards for vermicelli, imprinting trails for recording fan behavior, etc." Perhaps by then, the bubble of a false boom in microblogging marketing will be squeezed out. (Liu Ying Flower)