How should travel enterprises make use of large data to promote innovation?

I know everyone's tired of the big data, and the discussion of big data is boring, but the http://www.aliyun.com/zixun/aggregation/3783.html > Harvard Business Review A few months ago joined the group that discussed big data.

But which companies are really using big data? At least in the United States of Boston, some companies have begun to translate rhetoric into practical action.

Hack/reduce, a non-profit organization based in Cambridge, Massachusetts, held a major conference last week, officially exposing its novel working environment to technicians, investors, entrepreneurs and others, including Massachusetts Governor Deval Patrick.

The organization said:

"Hack/reduce is a large data programming center in Boston that complies with the tax exemption for non-profit organizations under the 501 (c) (3) clause in the U.S. tax code." Hack/reduce provides space and resources for students, data scientists, industry experts, and other people interested in data, including powerful computing power, huge datasets, and experts in specific areas that will play a key role in the future excavation of large data. ”

The governor of Massachusetts, Patrick, was excited and said:

"The world is looking for wisdom to change some of the social realities, such as tackling traffic and poverty," he said. ”

"Hack/reduce can help us find ways to turn data into wisdom. Boston can be a major data-driven city, a huge opportunity for the city. ”

Hack/reduce's co-founder, Chris Lynch, seems to be more excited, saying:

"Big data is a market of 100 billion, with tens of thousands of data-field experts worldwide." We combine government, academia and technology to make the most of the opportunities in the Big data field. ”

"The future of big data is not in Mumbai, Shanghai or San Francisco, but in the city of Cambridge." ”

CEO Fred Lalonde, a start-up hopper who provides travel planning services, is also one of Hack/reduce's co-founder, and he hopes the program will serve as a catalyst to speed up the development of large data solutions in the tourism industry.

"Boston, Cambridge is the world's tourism technology hub, and tourism companies such as Kayak, Google's Ita Software, TripAdvisor, Amadeus and Smarter Travel Media are located in the region." ”

"These companies are increasingly focusing on technology and business models that help build, manage and leverage large data, and 2013 will be a big data year for the tourism industry." ”

Large data communities are clearly interested in the application of large data, so they will also support hack/reduce organizations.

The organization has more than 100 applications for community programming programs, and they also have a large number of influential sponsors, including large technology companies and risk investors.

Hack/reduce also encourages independent developers who can provide value and want to participate in the Organization to contribute to their results.

Lalonde that Hack/reduce is a unique organization.

"There are many other programming organizations in the world, but the only one similar to Hack/reduce is Google, which is headquartered in Mountain View, but the company's environment is closed." ”

However, the key ingredient to Hack/reduce's true success is the constant supply of data. In addition, it may take a lot of effort to persuade the tourism industry to relax its control over the data.

"Any company with a lot of data should be anonymous and then contribute, and all data sets have potential value," says Lalonde. ”

A lot of people are talking about data controllers in the tourism industry, but what Lalonde is saying is getting some data that doesn't target specific consumers and doesn't have a lot of real value.

Such historical information as flight itinerary or the development and operation of regional hotels and other information about future development are excellent sources of innovation.

Perhaps there will be less criticism of data control, and they will realise that there is still a lot of travel data on the market, which need not be tightly protected and may be part of the public data category.

Now that technology is cheap and the internet has become popular, some companies may find common ground between seemingly unrelated data sets, such as collections of different tourist data or more interesting data sets-tourism and non-tourism data. If you can tap into and analyze these commonalities, it is possible to achieve significant innovation.

Of course, companies may get nothing. But Hack/reduce is willing to take the risk, and now is the time to make the most of the big data.

(Responsible editor: The good of the Legacy)