How to achieve micro-five million users

Micro-poly October 2013 on the line so far, the user registration from the end of last year's 2 million breakthrough 5 million mark,

It took nearly eight months. This is very hard for the mobile Internet in terms of competition, it is not easy. In particular, the current mobile Internet environment has changed dramatically from a few years ago. In a highly competitive market situation, how microaggregate into the first level of mobile social 500 million users with flexible market style?

According to micro-poly insiders said micro-polymerization on-line first imported from the YY 3-5 million seed users, and then with the YY platform to promote a period of time. This approach has brought a number of users to micro-aggregation in the optimization and offline organization of the APP store. Then, through the good experience of the micro-polymer product, a word-of-mouth effect is formed between the users, and the micro-poly starts with the first loyal and active users.

Looking at the mobile Internet social networking industry, all kinds of serious homogeneity of products, many products do not even have a complete and clear product thinking, there is no emphasis on product operation. And operations are at the core of a good social product core. Micronized product operation is the root cause of the product to conduct a full range of precise positioning, micro-Poly unique social features implanted in the hearts of users. As the saying goes: a good product positioning is half the success, the wrong positioning is more effective. Micropolicies highlight the new and daring young people who locate their users. They like to organize activities, enthusiastically participate in various social activities and are eager to meet new friends through a cool platform.

In addition, micro-poly also adopted "second-generation" implant to change the user's awareness, to instill a market, "a second generation better" product-oriented. For example, micro-agglomeration has always stressed that he is the second generation of social software, strangers, to the user intuitively the second generation of social software is a product that absorbed a generation of strangers social software features to be upgraded, micro-poly is through various brands Operations to emphasize the difference between their first-generation strangers dating software and strengthen the user's second-generation social networking software, this stranger positioning.

In the process of micro-poly development, the rise of nearby activity groups has led to some new changes in user relations. From event-based social communication to the group, users began to have more interaction and communication. In the early stages of development, users have not yet entered the platform so active, a large number of ordinary users in the product trying to explore the stage. Micro-agglomeration also uses the properties of activities near the LBS to initiate many activities with official identities. On the one hand, it guides users to product usage scenarios. On the other hand, it uses official endorsements to dispel some users' social concerns about strangers. This move quickly mobilizes users to micro-gather activities near the line from offline mode. This allows microaggregates to achieve stable user growth. And through a series of series of operations, drive users to the platform of the sticky.

Since the founder is from YY background, micro-poly product model has long absorbed the essence of YY mode. Microaggregate users can send flowers, throw hydrangeas, give gifts way up. Gifts include free three roses per day, but also include the need to pay luxury cars. This increases the success rate for rappers, and for girls, this not only increases the sought-after psychological satisfaction but also gives them a personal benefit - the virtual gift they receive Redeem certain prizes according to certain discount rate. This approach brings two effects to microaggregation: there are more and more female users on the microaggregated platform and the viscosity is higher; microaggregation takes a profitable path earlier than the unfamiliar street.

5 million users is just a mobile social software can survive a step, how to better go, I am afraid that also need to micro-team to further explore and continue to explore the user's more needs.