How to achieve the dream of e-commerce (Part One)

Preface: 9 Years of practice, closely follow the most popular industries, from classified information, electronic magazines, video, web games, SNS, and finally set for the E-commerce industry, some people say more but not fine, I do not fully agree, just say "well-informed, experienced". Combined with the near-stage in-depth e-commerce, will experience and colleagues to share, and peers to ponder, let the backward learners. E-commerce dream a total of three: "E-commerce website construction" "E-commerce website Promotion" "E-commerce website Profit" "E-commerce website construction."

A quick overview of the development of many e-business enterprises, starting from 09, this mature in the west of the Internet business model in the country everywhere, increasingly mature, but in the face of China's economic development, consumer habits of the uncertain factors, although individual e-commerce companies have achieved a remarkable "performance", but only for the appearance of the illusion of scenery, More foreign hot Money VC injection model, typical cases such as: from the current (shape and start may be completely different), from vertical e-commerce into a comprehensive shopping mall: Liu Jing Dong Network (360buy.com) Xu Xianxin's Red Children (redbaby.com.cn) Gege of the Shop (yihaodian.com) of the Aged van (vancl.com sivee.com). Absolute optimistic about the vertical e-commerce Web site rain buy Bag (mbaobao.com) Hong Massamasso (masamaso.com) Deng Huaqin of Qi Jia Network (tg.com.cn) ...

Behind the infinite expansion is the people's dejected, if you have objections, please pay close attention to them.

This said only for throwing bricks, the development of E-commerce although the 09 and early 10 in China anti-liberal into the eyes, but at present, it seems that countless electric businessmen in private bitter, the reason, there is scale, there is sales ... Repeat the same promotional, sales, service and channel construction operations, and from the profit in addition to the forecast and Hao, presumably without it.

It is obvious that most e-commerce sites currently use Shopex, Ecshop, Baihui, V5shop and other mall programs directly or indirectly (2 development) to build (including the recent Alibaba acquisition million net after another masterpiece "Amoy Amoy" is an electronic mall directional construction station System + Taobao internal and external database synchronization technology, dubbed this fancy, presumably and will draw a group of people do not understand the dream of e-commerce, and thus inevitably lead to a similar structure of the Web site, the same interface, similar functions. Not to say that the same bad, but doomed to a low e-commerce threshold, a mixed bag, who is the protagonist, trampled.
E-commerce Web site in the construction of disadvantage analysis:
1. The structure is identical, the interface is identical, the function is identical, this family which, except the domain name, the merchandise all is a close, lacks the personalized brand demand, the uniqueness recognition;
2. Function routines, not to mention intelligent fools, Expect different goods should have personalized web browsing form and shopping style, which is why a lot of vertical sites in foreign countries instead of unusually active and successful. And the domestic e-commerce, are crowded in so primitive and vulgar of the single wood, who Makes the "fool", the follower is always the model and main force of China's economic behavior;
3. Web site data analysis function is not valued, if the use of network media promotion methods, effect monitoring how to talk about, who will say data analysis, how to analyze? What is the basis? What means? How much real traffic, whether the media cheat (to know not to cheat media does not exist, does not cheat the media agency does not exist, this is also regarded as the industry dark side, has listened to the friend said, So-and-so has financed tens of millions of dollars of network media marketing Company's technical department specialized in data (false) analysis, how more "real" how to do). Then think of the operation of web game promotion is that we have developed a targeted web site monitoring system for monitoring the site's traffic routing, registration rate, consumption and the possibility of cheating analysis. And look at the various types of e-commerce companies now have so much attention to the data detection, data analysis functions. Even if the use of Google Detection system is not a practical, accurate solution to data analysis;
4. The lack of SEO optimization, all kinds of emerging e-commerce sites are indispensable based on search engine marketing, only good site optimization, at least can be cast keywords (fee promotion) with less effort, To achieve the friendliness of the keyword natural ranking ... On the contrary, the site will have to two times counterattack, disturbing money, the previous marketing promotion effect is also less than a discount, so it is recommended that the site should be established at the beginning of the necessary SEO optimization means;
5. Do not pay attention to website construction, think E-commerce key is the commodity chain, the site is just decoration, not too much attention, In fact, the network can also belong to the Enterprise brand building in the CIS category, the need for standardization and systematization;
6. The traditional enterprises need to intervene in the E-commerce industry, to do the increase in physical sales, but also in the market marketing channels, but the problem, the traditional enterprise executives or manpowerMost people are not proficient in the network does not understand E-commerce, how to choose, it is difficult to deal with things. Here is another special point about the site (E-commerce site fate of the operational director of the importance of management capabilities and E-commerce experience is very important. Here on this not too much speech, layman recruit expert also layman, layman tube row more busy, joking: "Busy what?" Busy Circle ")
7. Finally, the essence of website construction" strategic decision thinking, thinking that the site construction ", such as vertical e-commerce needs to highlight personalized, department store e-commerce needs of the atmosphere and commodity chain inclusive, and so on, we must think of far-reaching, as the saying goes," people without foresight must have worries ";
Thinking, engaged in traditional advertising companies, video networks, educational institutions, E-commerce, career planning manager, marketing Director, website director. In the traditional advertising and internet new media industry has accumulated a wealth of actual combat experience, in good faith to meet like-minded friends, will have begun yesterday. [Thinking Poison Plan] Original: http://www.sivee.com/Experts/siveepro.html Tencent qq:77853339 (add this QQ please indicate "thinking poison plan")

Thinking Poison Plan, E-commerce site construction needs to pay attention to these means and methods, you can go beyond the following points, but can not be less than, otherwise your e-commerce dream will not work, waste money, toss manpower, dream son need not have:
1. Staffing, Must be willing to recruit full-time website product planners, we need to understand the products we will sell, mining consumer behavior characteristics of the face, so that the power of the body custom-made more humane, appropriate E-commerce website products. Let the follow-up marketing more popular, by the user favorite; (imagine, your company's E-commerce site, have a person responsible for such analysis and planning it? If not, please act quickly. Make yourself more special, more accurate, and important. Do not ignore the
2. Data analysis, if we can not develop the corresponding network promotion monitoring tools, can buy commercial version of the data analysis software or platform, such as good Yes data analysis, transmission data analysis, etc. And remember this technique, such as we put online ads through a platform, then I choose B Platform alignment to do monitoring comparison. (for example, a friend of the company through the site to invest in the value of 200,000 of hard wide, and ultimately only through the CNZZ China Webmaster stations to monitor the flow of independent IP less than 130,000, PV about 455,000, bringing sales orders less than 100, what you want to say, just think about it. But please remember that data analysis is a professional thing, so that you can know the enemy, hundred wars into fine;
3. Other personnel, preferably less lead the site construction work, or let professional people do professional things, such as website product planning only dry planning, technology only dry technology ... May express an opinion, but not use it, as a matter of another;
4. Reiterates: Website construction needs personnel "standard" one also can not be less: technical leader, technology developers, program testers, service maintenance personnel, front-end Web art, and key technology project leader; (Excuse me, did you do it?)
5. Strategic planning, justify, can be called down to the present, the beholder, learn to analyze, brewing or quickly follow suit how to do?
E-commerce website building who is the protagonist, planning, page vision, program development ... Who is more important than who, or who will not be perfect, return to the source point, talent is the protagonist of E-commerce construction. Writing this article, the emphasis on thinking, temper dimension, advocating focus-type work, sharing-type learning, so that more electric businessmen, network people find problems, have become.

[Introduction to thinking]
Introduction to thinking] 9 years of practice, has engaged in traditional advertising companies, video networks, educational institutions, E-commerce, career planning manager, marketing Director, website director. In the traditional advertising and internet new media industry has accumulated a wealth of actual combat experience, in good faith to meet like-minded friends, will have begun yesterday.
[Contact Way]
Tencent qq:77853339 (Add this QQ please specify "Thinking Poison Plan")
[Thinking official Website]
Http://www.sivee.com
(reproduced in this article, please keep the thinking of the introduction, the sentient side can become the world)
After the article, will be fully elaborated "E-commerce website promotion" "E-commerce website profit" and 10 Successful Cases (website analysis), please pay attention to.