How to analyze a website in detail

Most people do not know how to analyze the site, what is the benefit of web analytics? The
can help us see what stage the site has, and can help us see if there are any problems with the site; analysis of the site as a http://www.aliyun.com/zixun/aggregation/7400.html "> Optimization Personnel Essential Technology , so we have to know how to analyze the website; next by the Bubble Museum history star to teach you how to conduct a detailed analysis of the site:
A. Site Analysis
1. Title and Description: Divided into ", column page, navigation page, content page, product page" These are the needs of our relationship,　　If the title and description of the bad will directly affect the keyword rankings and site scores, then how to write:
①= keyword brand Word company name, keywords company name; the title word should not exceed 30 words, because 30 words is the best writing, beyond the can not show and affect the keyword ranking cycle.
② Column page = column name brand Word company name, column name brand Word or company name. The
③ Navigation page = The same as in the previous column.
④ = Content Title Brand Word or company name, the inside page title as far as possible write short, because in order not to affect the long tail keyword rankings.
2. Link detection: Many people will ignore the site's link is normal, there is no dynamic link or open link; we all need one by one to test it well.
3. Navigation: There are a lot of web page information, it is recommended to use dual navigation; if some small and medium enterprises web products and not so much use of dual navigation does not work, so we need to pay attention to the needs of the site to do.
4. Boilerplate text: The site of a piece of content calls to the site on every page, search engines think the similarity between the page is high;
5. Back chain: Bottom, inside the bottom of the page there is a keyword anchor text point, leading to the search engine that the site is suspected of cheating;
6. Links: A lot of people will ignore the link this problem, some sites of friendship links to the site on the call to each page; cause every page of us to give people to vote on the behavior, for their own is a disadvantage; links are required to appear on the other do not need.
7.ALT Properties: Some enterprise stations will have a large number of product images, but the picture above is not alt attribute, so that the search engine does not recognize the image, so we only need to add the Alt attribute on the picture, the search engine will identify what the image said.
8. Code check: A lot of people's Web site has encountered a sudden drop in the ranking of keywords, but the other is no problem;Being hung up on the horse is impossible to see because these are hidden links; so we need to look at the source code to be able to understand the site has problems with wood.
B. Out of station Analysis
1. Snapshot time: There is no pause or regression, the snapshot is the same as the current site.
2. Included: whether there is a state of instability, included pages can be opened, site is the first.
3. Ranking: Check to see if there is a floating situation or a particular keyword drop in the rankings.
4. Links: See if the other side has deleted our link, or whether the other side of the site is in the right state.
5. Outside the chain: whether there are some spam links, link page is deleted, whether the chain is hanging horse;