How to apply public relations, promote brand service sales!

have been thinking, if the electricity business can have the public relations consciousness, and is good at the public relations, then the electric dealer's brand must be the most valuable.

There are three reasons:

First of all, the brand premium is all businesses are chasing the goal, while the electric dealers if the brand and good http://www.aliyun.com/zixun/aggregation/30722.html "> Public relations, and relying on internet advantages, Its business platform will have the ability to charge the media;

Secondly, the credibility of the brand will be due to the good public relations and the establishment of the largest Word-of-mouth group, and to bring a huge income, and electricity Shangben on Low-cost channel Advantage will be more obvious, its competitiveness will be the shortest time beyond Gome, Suning and other front-line stores profit margins;

Third, the electric dealer's brand will win the industrial chain the discourse right, this kind of discourse right will provide the extremely abundant cash flow (supplier's money), but the good public relations as the weight is also the cash flow safeguard, certainly will shorten with the capitalization operation the distance.

But it is a pity that the electric dealer's brand is securely tied to the stigma of security and credit issues!

Products are low-quality, inferior, low-cost, parallel imports, refurbished goods, undocumented goods, pictures and the difference between the real goods is very far;

Operation is low-cost, conceptual, exaggerated publicity, poor service;

Practitioners are profiteers, hawkers, earn alliances and so on, and so on, too many of the adjectives with inertia to become a "different landscape" of electrical goods.

But unfortunately, the electric business seems to think that the public relations strategy is "he mountain stone" although can attack jade, but how to take it, use it as the Western scriptures, see the demon, not Buddha!

Because the electric business PR is based on network behavior for netizens, so should all should call network PR.

and the network PR to the electric dealer and everyone's impression is hype, post, boring event, entertainment public or is press, withdraw manuscript and so on and so on, this kind of information dissemination and the communication way serves the electricity merchant's product sale to be so distant, therefore, the electric dealer does not want to do the PR.

In the absence of appropriate media delivery methods, mainly by the keyword to complete sales.

When the effect of the keyword drop, the media advertising competition has become the focus.

But most of these are Sun Tzu's Art of War "second combat" that is to comply with the "military you win, not expensive" attack strategy, focus on, special promotions, a lot of "today's wine drunk today, tomorrow worry to tomorrow worry" passion!

and the marketing competition in the "occasion, use potential" method does not care about or do not know how to do, also can not understand the "PR campaign" in shaping the brand, promote the premium, increase product sales benefits!

If the electrical business can seriously understand the art of war "military potential five" and understand the "so the fighter, to the potential, not responsible for people, so can choose people and ren potential" of the revelation, perhaps the electrical business can understand the "public relations" on the value of the electric quotient.

Geely Mister Li Shufu has two PR events to achieve the brand, one is the refrigerator recall, the second is 100 new cars as scrap iron;

This two service into its Albert, now under the financial crisis, Mr. Lee is brewing a third campaign, the acquisition of the United States Auto Company, the move into the can attack, retreat can be kept, regardless of success or failure, will be a very successful PR event, for its brand bonus points.

became, get the technology, get the brand, got the strength of the proof;

No, dare to buy, its financial strength can be publicized the world, highlighting its industry sphere of influence!

Then how to use PR behavior, for their own momentum, for the brand bonus points?

Actually very simple, but I do not know I will say this thing is my attention too early, others have not come and "occasion", or I pay attention to too late, people have completed all PR behavior!

French Late news: May 13, the domestic professional mobile phone sales website of the European cool issued a notice, due to suspicion is the factory refurbished machine, announced the recall May 4 after the site sold all Samsung i788 mobile phone. Samsung manufacturers say the matter is under urgent investigation.

In this case, there are four things that can be borrowed from the euro:

First, through the event to advertise their products are their website slogan "Licensed";

Second, advertise their business behavior integrity;

Third, flaunt their own brand manufacturers of the right to speak, highlighting their channel strength;

Four, flaunt their platform of technical advantages, customer service advantages, can quickly respond, even if processing;

But I read this news from May 15 night, I have no relevant reports in Baidu and Google search, only the official website of the Law late and Tenkine published on the other sites have no relevant comments.

Is it cool that doesn't understand PR or is it cool?

As an outsider I do not know, but such a good "PR material" let him slip away, let me for the euro cool shame, after all, such a "PR event" is really rare!

The late-night act as Beijing's newly rising local newspaper, its sales and influence in Beijing is enormous, and the late-night news can be a real treat for cool.

If, this time is cool can this news a little annotation, show stand can occasion fame, gain widespread attention!

At the very least, everyone has to look at who is the responsible electric dealer, and this opportunity can also be the European cool brand image and other electronic business effective areas of separation, consumer concerns about the safety and credit of the two major issues are a good "interpretation."

If properly operated, it would provide an "image PR" to the entire electrical industry. To the overall brand reputation of the electric dealers will be improved, the European cool should be issued as soon as possible to the "incident" different angles of the "interpretation", rather than at this moment (May 15 23:51 minutes) of no "action"!

Perhaps this is the problem, public relations, a comprehensive service in brand reputation promotion tools, service in customer relationship management means, in the electric business "warring States Period" such as Su, Zhang Although there are thousands of strategy can alliances, but cannot become its world BR! Pen Chi to this, no language, watch clouds rise!