How to Attract "crazy vote" in 3 months for women's new brand

As a result of the pursuit of beauty, fashion, trends and self-confidence, women have become the world's most mainstream consumer, and almost all industries will not give up on female consumer product development. Women's field because of a strong seasonal, fast-extinction, extensive, necessary and other market characteristics, but also has an insatiable market share, become a large number of enterprises battleground.

With the advent of E-commerce era, in the traditional production and processing manufacturers and electric entrepreneurs, the promotion of new women's brand is constantly emerging. However, because most enterprises use conservative marketing, to support E-commerce is relatively weak, unable to withstand the huge market competition in E-commerce, at this time the external investment institutions appear to be still important.

For a new dress brand with little market competitiveness, it seems like a dream to attract investment in a few short months of asking the city. But the world is not absolute, a large number of angel investors or start-up investment institutions, but also very fancy the development of potential brand. Because this time the investment share is small, the future market income may be very huge. The key is to see if the new brand has enough development potential and a strong market explosion. Agathagarcia Women (AG) in the advent of less than 3 months, received 2 angel investors and 1 venture capital agencies actively extended the olive branch.

The author of the country is still in accordance with the purpose of combining theory with practice, the actual case to elaborate, a brand new women's clothing in 3 months to attract investment in the necessary conditions.

The brand culture of individuality

The brand culture is a cliché topic, but it is the link that the enterprise will almost completely omit or despise. Only excessive emphasis on the compression of production costs, raw materials procurement channels, competitors price strategies, thus forgetting the original brand positioning. It can be said that there are many so-called new brands, from the advent to the disappearance of the real brand culture has never been.

Because the brand culture, is not simply to say it's target crowd, price range, marketing means, plus a few vague set, specious pull Wen succeeded. The real brand culture must be able to support the product positioning of the system, to meet the target people's real psychological needs and consumption needs, can reflect the market value of this brand, can let consumers and partners are moved by the marketing core.

Female clothing brand culture, it is easy to fashion, white-collar, young women tilt, because this part of the crowd by default for the most fashionable and the most avantgarde consumer groups. But that is why countless new brands, starting from the beginning, mean that it has no innovation or personality.

"AG women" with a new elegant, light ripe, understanding, romantic as the core concept, a new "light ripe female" this target crowd. That "light ripe female" experience, wisdom, warmth, and even the accumulation of the history of fat exudes the charm, so that men unlimited yearning, so some people call "ripe apple deep fragrance", rather than flowers superficial flow incense. Also successfully cited the "Ruili", "fashion" and other well-known magazines on the essence of light cooked women's vocabulary performance: charm, maternal, feminine, elegant, noble, independent, considerate, introverted, sexy, understanding.

Through the taste and emotional appeal of the original designer women's brand, show charm, refuse vulgar. To fill the current domestic apparel market designer original women's clothing brand blank, elegant light ripe women have more online shopping options. With a new and unique brand culture, very quickly attracted market attention.

Second, to have a professional brand endorsement

Entrepreneurial electric dealers, small and medium-sized electric dealers are always to save the cost as the first task, so the new brand to market, the cost is always compressed and compressed. Even want to be like the compression software, hundreds of thousands of of the cost of the need to pressure lightly into tens of thousands of yuan, but also to achieve the same market goals. Of course, this possibility is almost nil.

Many new clothing brand in order to save costs, will not consider the "brand spokesperson." Even the product picture is not willing to pay the model, at most is to invite some cheap university students and even employees to replace. Rough expression with rough shooting, so many clothing lost in the internet impact.

"AG Women's" entrepreneurial team did not have enough money to please the first line of Fan Bingbing, Ziyi and other stars, but also did not go with the flow to invite some retired movie stars or old singers. But to invite the popular but not expensive world famous models, as the image endorsement. Professional world models, more attention to the overall apparel and personal temperament, charm, life scenes, and even emotional state of collocation and harmony, not only as a layer of clothing wrapped around the body of cloth, but more important as a life philosophy, emotional pursuit of the comprehensive expression. So the series of pictures of the product's content, visual impact, but also slapped the consumer purse.

Third, to have a systematic brand promotion

The market promotion is also the enterprise's "long-standing", cast hard at all dare not imagine, Baidu bid is almost a loss to make a yell, the real profits are Baidu took away; cast EDM, Bulk SMS, although low-cost but the market effect is almost nothing; talk about forum marketing, micro-blog marketing, but more like an armchair. The new brand's marketing plan, almost all have to change more than 5 times seems to be more insurance. And as long as the market effect does not meet the expectations, the boss wants to stop all promotion immediately.

"Women AG" adopted is the simplest and most complex promotion strategy, only spend 80,000 yuan per month and all for soft marketing. Wrote the "Ladies ' Agathagarcia will be open to register", "Agathagarcia fashion women: Big Woman's little Emotional", "Agatha Garcia fashion women, carefully portray the beauty of light ripe" and so on dozens of brand articles.

Published two articles a week, each article published more than 60 mainstream media. At the same time invited well-known experts Liu Dongming, Guo and other well-known experts in the business sector, as marketing consultants. Through microblogging, blog and other channels, the brand article reviews. Soon the major well-known customers, buy nets, Taobao merchants, have found the "women of the AG" requirements of marketing cooperation or network agent, four or two daughters of marketing means again.

The author of the country only want to pass the above case description, to do the female clothing brand. Does not mean that must be millions of yuan to create a platform for business, nor must burn money to do electricity, but in line with market rules under the premise of innovation and breakthrough, but also have the enthusiasm and confidence of the electric business.