Foreword: Two big giant of the vertical cosmetics le bee Net is only the goods will 112.5 million holding, the throne of the dispute temporarily come to an end, but the IPO of the United States will be smooth sailing, whether the Le Bee will go down the drain, le Bee may be borrowed only goods will have a last chance.
This article does not say what capital, strategy and so on, only to say that the king of the past will be able to regroup, and then on the top of the purple ban.
The difference between Le Bee and Ju Mei
Earlier, Li in the media interview has said that "the people of the electric circle than the people in the TV circle is really black." In fact, it also shows that Li really do not understand the operation of the electric business, there is no Chen Au that kind of operational ability. It is common for electric dealers to fight, and there is never a word of armistice, so it is necessary to understand the means.
Another li of the music bee nets by the big talent of the economy, and Chen Au is ordinary people entrance of the economy, recently the entire internet has been a cock silk economic theory, who mastered the cock silk who is the future of the master, from the general direction above no doubt Chen Au's ego endorsement more deeply rooted, And Li's talent economy is something many people are not expected to do.
Finally, the IPO of the United States will inevitably lead to the importance of capital for the United States, are red shirt capital of meat, abandon le bee become a choice, and red shirts are not too willing to give up the Le bee, so the only product will become the final choice, of course, is also the only product will have strategic considerations, the only product will Shenya also not because of capital promotion, And spending 1.125个亿来 buying a chance to make it easier for us to go public.
But whether the Lok Bee really loses, gathers the United States to sleep carefree to win, may not be. Le bee Choose only product will perhaps be the last one, winner see when the IPO, then Le Bee game behind how to consider? The old Huang thought has the following several points, only for sharing:
(1) &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Le Bee for the handsome reformer
Li in the electricity business compared to Chen Au, and Chen Au compared to only the CEO Shenya is still a distance, let Shenya to guide the overall strategic adjustment of the Lok Bee Network, will inevitably cause great changes to the Lok Bee Network, and as a special sale of blood flow listed and still smile proud of the market can have its unknown operating secrets, and whether to copy or learn from the music bee online is one thing.
In addition, the Lok Bee Network will also introduce only the personnel, the whole team will be restructured, will glow a different vitality, the weight of the camel than the horse, the music bee can be a final shot this is crucial.
(2) Blending of clothing and cosmetics
Le Bee network official data show that as of August 1 noon 12 o'clock, Lok Bee net five anniversary of the first day of sales breakthrough 122 million, and Lok Bee Net Peach Blossom Festival period is flat, the flow is 15 times times normal. According to August data estimates, le Bee network 2013 years of sales around 3 billion.
According to people familiar with the matter, Poly-Mei Excellent products 2013-year sales scale of about 9 billion yuan, volume close to Dangdang. And, the recent gathering of the United States and the United States to the U.S. listing news, its valuation of more than 3 billion U.S. dollars, the highest financing scale of up to 600 million U.S. dollars.
3 billion compared with 9 billion, the difference of 6 billion of the size of the Lok Bee network to fill. A company that started off with a special sale was a large group of young people, white-collar groups and brand-name enthusiasts, and it is the Lok Bee network of the people of the economic population, of course, the United States is also suitable, from the degree of coincidence, only the users of the goods will be some high-end feeling, le Bee network more suitable for the only product will be selected, the reason is that the music Bee network is this, The choice of the class purpose extension should conform to the user community of the site.
It is not known whether the sale channels of the products will be dedicated to the channel of the Lok Bee network. The Lok Bee Network is also expected to try to win this position, because it is one of the current life-saving grass.
The combination of Le bee net and the only product will promote the increase of sales of both sides is also a good business.
(3) The idea of special sale of cosmetics
Le Bee want to talk with the United States again, again with the talent of the economy is no chance, then will inevitably introduce other business model. Cosmetics can also be sold to play the wind, this only product will be able to teach the Lok Bee Network, which is also a music chip chips.
Playing costumes can be a public company, cosmetics can be feasible? This choice may also be the capital in the hesitation, the Lok bee nets in the last fight.
Cosmetics are sold in the form of either the Lego Bee or the United States, but it is strange how to actually locate a cosmetic company on a special sale. Maybe it's not a special sale, it's another new form, but as long as we can compete with the United States, there is a chance.
After the IPO launch of the United States, the Lok Bee network is basically flee, but it does not mean that there is no chance. Only the fact that the talent of the economy compared to the self endorsement of the economy, a new business model may also have a fight. Poly Beauty is not plain sailing, only wait until the dust settled, a smooth listing can be set tripod, the market at any time change. And for other cosmetic platforms, this time is not good news, the Le bees themselves to find a way out of the last fight, the other platform is also difficult. BEIJING-East Cosmetics, Cat cosmetics platform, will also be impacted.
But for many cosmetics electrical business, is also a good news, in Beijing, the cat and other cosmetic products such as sales are not ideal or decline in the case, Poly-Mei can be developed again, for the electrical business is also a good path. (Text/Huang)
Note: This article is the electric Business Observer, online education first from the media person Huang original (micro-credit public number: Hjialang)