How to change, is to embrace the internet, to do electricity business?

I went to the cinema with my family at the weekend. By the way the department store, saw a favorite clothes to buy down, such a shopping experience seems to be more and less, I have not been offline shopping mall users, to consumption is just the way, the traditional retail department store is really under the impact of the electricity quotient, Think of a few years ago is to shop in the mall we have gradually changed, the traditional department stores have to change the time!

How to change, is to embrace the internet, to do electricity business?

With this kind of question, I communicate with an entrepreneur who is serving in the retail department interview Ma very accidental, know Ma do the cause, but there is a period of time, presumably many people in the country know "Wangfujing department stores and micro-letter payment cooperation stock trading" case, this is the MA created after the triumph of the goods state.

Who's Ma?

A 85 girl, in front of me is already a retail department of O2O experts, the user's insights, the Department of Ecological Understanding has its own insights, but Ma before the retail, Internet experience, but with the girlfriend of the real experience when shopping to trigger their own entrepreneurial ideas. After graduating from university, she engaged in asset financing and aircraft leasing industry, independently responsible for overseas channel development and domestic financing work, and participated in and successfully operated several aircraft purchase and leasing. A financial practitioner transferred to the retail O2O industry, there is no adaptation, but different from the Internet entrepreneurs to open the territory, it is because of the sweep of goods found the traditional department store Pain point, and in this vigorously introduce targeted solutions, there are already a number of department stores and the sweep of the state of cooperation.

What is the pain point of the traditional department store?

As I said at the beginning of my experience of going to the mall, more and more people are getting used to online shopping, there are also a lot of offline shopping malls start to do the electricity quotient, it can be seen that the consumer power of consumers and explosive growth is some anxiety, the common phenomenon is to go to the mall less people, into the store to buy more clothing online, Also wired under the price above the line and so on, have become offline businesses feel the pressure of pain points.

The simple summary has three points:

User behavior changes: Offline to become a fitting room, experience where the situation is everywhere, many people experience and then to buy online;

Online Price impact: In recent years the rise of electricity, the essence of the game is to price war as the core, the price of blood is derived from the major electric dealers have a strong investment background, in the "predatory" always at all costs, in the same after-sales service under the same natural consumers will like the low price of the electricity quotient;

Door-to-door experience: Electric business and department store is one of the difference is a can express sent home, another need you to shop directly experience purchase, general consumers due to time inconvenience will choose to shop in the electricity, now express industry is constantly optimizing services, many buyers have been accustomed to wake up every morning to sign express pleasure.

O2O is a traditional retail store opportunity?

O2O's model has been mentioned for a long time, is it not the opportunity of retail department store industry? The sound of these two years is like telling everyone that O2O is a retail opportunity, indeed, if we can draw online users to the store, that is to solve the offline storefront is a real problem, the key in a few years ago the rise of the group buy, or all kinds of coupons, is not really solve the problem of people, this needs to think?

According to the sweep state Ma, General department stores loyal users, they are not Taobao users, basically do not shop in Taobao, but they have micro-letter, have Alipay, because they are in micro-letter social, pay treasure to buy balance treasure money, or credit card, these people's consumption is offline shopping malls focus on.

There is now Taobao a clothes of the unit price although not dozens of yuan, has 3,500 yuan, but compared with department stores, or lower, general shopping malls a clothes also want thousands of dollars, or even more expensive.
From the user, customer unit price on the mall and online there is a difference, but O2O for the retail is the opportunity, but not generally understood from the Online to Offline, MA more hope is Offline to Online, general shopping malls every day enough people, Whether the main reason can attract the attention of users and when determined to purchase can be dealt with quickly, there are surveys from the merchant counter to the mall checkout will have 40% customers will change their minds, may be just dozens of meters away from the mall, business has a great impact, how to change the status quo, The full channel solution proposed by the state of sweep is precisely the actual demand for traditional department stores.

How to make Retail department stores "store business"?

Retail stores are now thinking about whether to open their own online mall or the cat flagship store, have their own online platform can put online users attracted to the past, but the electronic business is really not an easy thing, first line on the same price this thing will cost a little thought, In addition, even if the opening of the online platform to attract users also need to work hard, in the electric business world, play is not the same.

How will retail stores change at this stage? When micro-letters have become an important tool for people's day-to-day communication, retail industry can not catch the bus, as a micro-credit retail partners in the state of the sweep, its micro-letter based solution is to help retail Department of the Times, when people are accustomed to micro-letter payment, the store opened micro-letter payment function, and each store, Counters are a handheld terminal, when consumers have the intention to purchase directly in the shop under the single, direct use of micro-letter payment to buy, so that the counter to the cashier to register the loss of orders, and now the state has been with UnionPay, the payment link in the shopping malls to provide a full flow solution.

Ma says there are three different places for other businesses in their business:

1, they are not micro-trust on behalf of operating services, but companionship service: sweep the state for retail stores to provide micro-letter public number platform to build services, provide shopping malls solutions, it is important to suggest that shopping malls combined with hot spots, festivals and their own micro-letter platform, payment combination, such as the recent Wangfujing department stores and the sweep of goods, Tencent Public Welfare, Free lunch jointly organized public welfare activities, this is also a public welfare O2O of an innovative attempt, consumers online scanning the code to pay attention to fund-raising, such activities are also promoted by the sweep of the state, which is accompanied by the important embodiment of service;

2, Shopping malls solutions free of charge: Sweeping state is developing a standardized system for shopping malls to provide services, mainly based on the development of micro-letter public number, of course, handheld terminals are charged, but according to the staff of its handheld terminal is also the price of cabbage, a lot of shopping malls and the hardware on the market to know, "free" This strategy is MA proposed, they hope to open the competition threshold;

3, to create more value for the mall: No matter in the payment process optimization, or in the future for different users of financial management products, related hot products associated with sales recommendations, its payment side more for the market to create the value of the imagination, which is a financial background of the sweep of the state of the advantage.

We are in fact very clear about the future of the commercial battlefield online, because the size of the on-line electric power is only a small part of the offline retail, many offline shopping malls, consumers still have a lot of demand space, how to let them embrace the mobile Internet, through those tools to achieve real O2O, sweep the state of every store stores to achieve "store business", Each store can be closed with handheld terminals, direct management of your customer base, this is the future, but also is being achieved!

Wen/Wei Jiadong