How to choose the breakthrough of cross-border electric power trader's Dilemma

Absrtact: Cross-border electricity trader becomes the attention hot spot, especially China is the world Manufacture Center, rich product line, low price also has the natural superiority, but facing so many products, how chooses the product which conforms to the foreign customer demand to become the difficult problem. A summary of selected products

Cross-border electricity to become a focus of attention, especially China is the world's manufacturing center, rich product line, low price also has a natural advantage, but in the face of so many products, how to choose products that meet the needs of foreign customers become a problem.

A summary of selected products

From the market role relationship, selection, that is, the selection of goods from the supply market to choose the right target market demand for products. From this point of view, the selection of personnel must grasp the needs of users, on the other hand, from a large number of supply markets to choose quality, price and appearance of the most consistent with the target market demand for products. Successful selection, the final realization of suppliers, customers, selection of the three winners of the total results. This is where the value of the product is chosen.

From the user's point of view, the selection to meet the needs of the user for a certain effect, such as the convenience of life, to meet the vanity, the elimination of pain and other aspects of psychological or physiological needs.

From the product point of view, the selected products, that is, in terms of appearance, quality and price to meet the needs of the target user products.

As demand and supply are constantly changing, selection is an endless process.

Thinking and method of selecting product selection

Selection of ideas: Site positioning-> Industry dynamic Analysis-> regional demand Analysis-> product development and information processing

In the premise of grasping the site positioning, research needs to develop products in the industry's export situation, to obtain the overall understanding of the supply and demand market; With the help of data analysis tools, we can further grasp the consumption rule of the target market and select the correct reference website, and finally combine the supplier market to carry out the purposeful

2.1 Site Positioning

Site positioning, that is, the site's target market or target consumer groups, through the site's overall positioning of the understanding and grasp, the product commissioner to choose suitable for the positioning of the category for research and analysis.

The advantages and disadvantages of manufacturing products in China:

Advantages: Low cost, fast update, many kinds, foreign demand is big

Disadvantages: General quality, lack of brand, low customer loyalty

Therefore, based on China's multinational power trader, the establishment of sales brand is better than the establishment of product brands.

A. Look at the category structure (product, sales, order)

Categories: Children's supplies, camera equipment, auto parts, mobile phone peripherals, apparel, computer peripherals, electronics, beauty care, home gardening, jewelry watches, office supplies, sporting goods, toys collection, games accessories

B. Web site integrated positioning requirements for product integration (product line width and depth):

B1. Width:

1. Fully study the category, expand the dimension of category development, fully meet the needs of users on different aspects of this category of products, broaden the width of the category at the same time, but also enhance the professional degree of category.

2. When developing a product, you should consider the relationship between the category and other categories, and increase the number of related sales and order products.

B2. Depth:

1. The product quantity of each subcategory must have the scale, the appearance is rich enough;

2. The product has the gradient (for example high School low three grades), manifests in the appearance, the price and so on;

3. Mining brand products to cooperate to improve the category of word-of-mouth and visibility;

4. Subdivide research on target market and develop products for each target market.

2.2 Analysis of regional user needs

In combination with the site positioning, and with the help of Third party information (research reports, trade fairs, etc.) and network analysis tools, clear their management of the category of the best products on the market, the regional user needs analysis.

Dynamic analysis of 2.2.1 industry

From the perspective of industry, each category is based on the entire industry background of Chinese manufactured products facing foreign exports. To understand the market size and country distribution of the category in China's export trade, it is of great guiding significance to understand the operation space and direction of category.

At present, to understand the export trade of a certain category, there are mainly the following 3 ways:

A. Industry or regional market research reports issued by third party research institutions or trade platforms

Third-party research institutions or trading platforms have independent industry research teams with global research perspectives and resources, so their research reports can often give us more systematic industry information. The following is a published industry research report:

1. Industry Analysis Report--China Manufacturing Network

Http://www.made-in-china.com/communication/industry-analysis/list-1.html

2. Industry video Course--Dunhuang net

http://edu.dhgate.com/videos.php

3. Network: A survey of Chinese companies in the eyes of foreigners

Http://www.gemag.com.cn/gemag/Uploadfile/file/2010127.pdf

B. Trade fairs

Industry exhibition is a kind of propaganda activity that the supplier of industry in order to show new product and technology, expand Channel, promote sale, spread brand. Participate in the exhibition, you can get the latest industry trends and corporate trends.

Exhibition schedule of Shenzhen Exhibition Center: http://www.szcec.com/zgxgzx/zhpq/2011zlpq/

China trade Show Information: http://www.31expo.com/

C. Export Trading Company or factory

Product specialists need to communicate directly with suppliers when developing products. The older supplier is well aware of the export situation and market distribution of the industry, through which the product specialist can obtain more valuable market information. It should be noted that the product Commissioner needs to master a certain industry knowledge, and then communicate with suppliers, otherwise it will be easily "fooled."

2.2.2 Data analysis Tools

E-commerce is a rapidly rising industry in the context of information technology and the development of the Internet, so it is necessary to know how to use the Internet to obtain valuable business information.

Data-driven means that the data can be used as an effective basis for managers ' decision-making and employee's execution through the extraction, analysis and monitoring of business data of each business node. Everything with the data to speak, all the results speak, that is, data driven in the actual work of the embodiment of the application.

Data sources show that the data is divided into external and internal data. External data refers to the data produced by companies, markets, etc. outside the enterprise. Internal data refers to the data information produced in the process of internal business. Knowing each other, win, to make scientific and correct decisions, we need to conduct adequate research and analysis of internal and external data.