How to classify Internet products

"A product is anything that can be provided to the market, used and consumed by people, and that satisfies a person's needs, including tangible objects, intangible services, organizations, concepts, or their combination." Products generally can be divided into three levels, that is, the core products, form products, extension products. The core product is the direct benefit and the utility that the whole product provides to the purchaser; The form product is refers to the product in the market appearance material physical appearance, including product's quality, the characteristic, the modelling, the trademark and the packing and so on; the extended product refers to a series of additional benefits that the whole product provides to the customer, including transportation, installation, maintenance, Guarantee and so on in the consumer area gives the consumer the benefit. Baidu Encyclopedia.

User Group classification

For individual users

Individual users are often said to be 2C, this is very good understanding, many products are individual users, such as Qq,office Home Edition, but also some products that are targeted at individuals also targeted at enterprise users, such as micro-Bo and Weibo open platform, Taobao Consumer-to-consumer, because his profit model is 2C and 2B, So it's a hybrid product.

For enterprise users

Mention IBM, Cisco, Huawei and so on, we are very familiar with, but you do not expect to use their products, not surprisingly, these enterprise products are for enterprise users, that is, often said commercial products. My home with Cisco router, a very cheap also to 5,600, because he can cover 300 square meters of space, while access to dozens of WiFi, this product looks like home, is actually targeted at small entrepreneurs.

Profit Pattern classification

Sell other people's things to make money

There are only two kinds of profit model, remember, others are fooled. Either you sell someone else's stuff, you make a difference, or you sell your stuff to make a profit. Sell other people's things, the most common is e-commerce in the major shopping malls, Jingdong, when when, low buy high sell.

Sell their stuff to make money

Some people will ask, the cat is not also the mall, selling other people's things to make money, to a certain extent, that is, to some extent, is not. Cat is actually selling their own users and bunks, and the mall, shopping malls, he does not purchase, also do not earn the difference. Now, the major E-commerce is in the platform, while earning the difference, while selling bunk.

Business model Classification

Advertising

On behalf of the Enterprise is Baidu and 360, as well as the major video companies, advertising is also selling their own things, is the user volume, Ali's business-to-business and the consumer is actually selling ads, not simply e-commerce.

Commerce

On behalf of the enterprise is Alibaba, is the first to do the yellow pages, selling advertising, selling sell, into E-commerce. The originator of E-commerce in China is 8848, the real e-commerce, 20 years ago, "China Youth Daily" has Zhou his special edition.

Games and value-added services

On behalf of the Enterprise is Tencent, Tencent in the end of the market share accounted for 70% of the domestic, if there are other game companies say how, it is a trick you, he can only continuously improve the ARPU value of survival. At the same time, Tencent's first bucket of gold from the telecom value-added services, once, the office is prohibited to call Tencent's voice telephone, 70, 80 of this generation of people rarely have not been Tencent button phone charges.

Hosting Platform classification

Personal host Products

Personal host generally refers to the PC, the development of the Internet, also experienced a PC to the web to move. This kind of product representatives: Jinshan, Microsoft, thunder and so on, there has been a saying "occupy the user desktop, you have won the world", with the gradual rise of mobile, it seems a bit outdated, but that year but the princes of the dispute, contending to rob bullying AH.

Web Products

The most representative of the product is NetEase mailbox, although now 163 is a game profit by the company, but the mailbox and app news is Ding Lei's heart strategic focus, after all, the number of users put there.

Mobile Application Products

Mobile apps, the stars of the two years, are not. First of all, mobile applications include a wide range, such as the previous PDA, as well as the needs of the electric dealer Pos, Lakara terminals, smart GPS, etc., second, mobile applications are not shorter than the PC, but you do not understand it. Just like Shanda said that he first produced a smart watch is an international joke just as ignorant. Finally, thanks to jobs, he dared to turn his thinking into reality. Success is often not what you want, but what you do.

Commercial host Platform

The most frequent contact is the ATM machine, he used a special Windows XP system, as well as railway automatic ticketing machine, cloud computing, Enterprise CRM and so on, are Internet products, but are based on commercial host platform. This kind of product emphasizes the stability most, the ease of use falls in second.

Embedded Products

With the internet of things, embedded products can also be included in the category of Web products. Smart-car systems, for example, are said to view the 3-car service at 5,600 a year, and remote-controlled appliances. Traditional IT companies are using internet thinking to arm their own products, of course, ordinary consumers are increasingly experiencing the convenience of them. With the advance of technology, the space of this piece of product is also very big.