How to create a visitor's favorite product Web site

If you've just introduced a new product, and you want people to tell others in their social networks, you want your word of mouth to spread like a virus from one person to another, resulting in more attention and sales. And you want to use the Internet to do this--pure networks. No TV, no newspapers or no radio, no print ads. Assuming that you have completed the above requirements (you should be done), then all you need is a strategy that produces results.

You have a lot of things to do. Every seasoned online marketer will agree: The first step is to build a base camp or referral platform-where people can find you and your products online, where you can attract attention and traffic. Here is where you show your products, where people come to share.

This article is about how to create an effective Web site to promote your new product.

How people usually promote online products

The most common way to promote new products is to either use a new website or use a new page to show the new product to everyone. In both cases, our goal is to provide information about products, attract attention, generate interest or desire, and generate sales.

If a new page is built, it is usually in the form of a direct sales page and uses the existing domain name. If a new website is developed, the sales page can be expanded into an information network in conjunction with a community built around the product.

It is impossible for a method to be useful for all products. So I avoided the generalizations and assumed a specific scenario. Let's assume that your product is a new book and you want to promote it. Here are some common methods:

Method 1--Create a login page for that book on your existing personal website or blog. Product pages are often created on publishers ' websites or on distributors like Amazon.com. This is usually a page with a promotional profile or recommendation, and contains a synopsis of the book and a review of the publishers ' comments.

Method 2--buy a new domain name that is extremely similar or relevant to the title, and set up a website specifically for this book. This includes creating a blog where you can publish essays or books related to current events, or include news reviews, user referrals, and author profiles.

As I understand it, almost all the book writers and publishers have taken one of these two approaches. If you're really smart and smart, you're going to take both approaches: Optimize your personal website and create a new hub for the book, combining the two. Then regularly publish the article, but not to you to do commercial advertising for this book, but to have the actual content, can be good for the general reader or play a role in informing. First of all, to provide valuable information, sales are only secondary. To create a successful product promotion site, remember this first.

Develop a laser-like focus to deliver maximum value

You want people to talk about your books and recommend your books to their friends and family; you want to spread the scope naturally by Word-of-mouth; you want someone who has never heard of you to find your book every day and then tell others.

To do this, you need to increase the value you provide for each person who logs on to your site. You need to carve this value until it has a laser-like focus. It will have a strong appeal and an incredible sense of substance.

For most book sellers, methods 1 and 2 are all they can do, but they tend to create boring websites. Boredom can't help you with Word-of-mouth marketing.

Here's my idea: Methods 1 and 2 do work, but they don't focus enough on delivering the biggest impact. People are easily distracted when they surf the internet. When you reach your site, they first have to set their own direction and then search for the value you offer. Is there any cool information about you or your book? What information did you provide? Why should I care about your book?

Imagine visiting visitors to your site, what do they see? A brief introduction to the user identification and book that floats on one side, blogs about the subject of the book, or someone they don't know or probably don't care about ...

Is this the best way to do word-of-mouth marketing? Re-optimize your site to make it better.

Try to attract the attention of the visitors

Thought-provoking blog posts are valuable to the audience, as are the free chapters in your book. Of course, they all have to be helpful to readers. There are also many other types of value, some of which are more appropriate to encourage mass word-of-mouth.

Your goal is to make the entire site an emotional dynamo--the entire site's functionality is consistent. Each page has a specific tone that is designed to trigger a specific idea in the audience that may be "interesting", "cool" or just "wow". Ideally, the idea should end with "I want someone to know this ..." or "so-and-so will really be interested in this." You want them to pull out the "pass" trigger to share your site.

According to Aida's model, first use your login page to get their attention. Starting with the first image they see, keep their interest and lead them through your site, so they don't want to click away; Use your best to keep them eager to learn more about you and make the process easier so they want to take action.

Phonesexthebook.com is an example.

This site is a book that uses electricity to promote a close-up interview. There's still room for improvement, but I think it's a good example of a product launch site. In addition to natural irritant topics, the entire site is designed to provide maximum value in advance in a minimalist manner. Here is a picture of the page:

The only way you can browse this simple but appealing home page is to click on it and you will definitely click on it because you are curious.

Once you are in a curious state of mind, you will receive a short order to fill in your thoughts. Just click on the short order and you'll be in the middle of exploring the product immediately. There is no need to search for any information, browse titles, read user authentication, or click to download a free PDF. They are right in front of your eyes and you want to avoid them.

When people come to this site, they don't look for something interesting on the left or right side of the site, and the interesting value-added content is directly displayed in the middle.

The site did not log large chunks of text, and instead, it used only short pieces of content and pictures. Two reasons: 1 provides only one experience. 2 use less information to deal with the activities on the website. Because not everyone has the time to spend 10 minutes on each individual page.

If you want to share more than just sharing clips, try using an information graph. They can pack a lot of ordinary information into an image, as long as one or two eyes can know the content of the information.

The last page of the site has publisher/author details, linked to a PR agency (downloadable news kit), and is also linked to Amazon.com.

I personally think that there are other elements that need to be included to improve the effectiveness of the product site:

1, blog. This can be built on the phonesexthebook.com website/blog as a subdirectory. On the last page, you can add a "Learn more" blog link. This blog can be used for more general layouts, including news, more information about the process of making the book, and other related topics; it can also be used to create content that attracts attention and flow.

2, more pages. Because the display of the page is visually appealing and not text-oriented, so contains more pages, so that the entire site appears more substantial. If the whole book is only 50 pages, it may not be suitable for this book, but in general, if you give more content, you can increase the overall value of the visitors. People do not want to share 5 of pages and then see the marketing information, people want to share more valuable things to make their social network value-added.

3, click the hint. To add additional usability, I recommend setting a small, visible "next" or "continue" button/link somewhere on each page, which will encourage visitors to click in a clear direction. It's like every time you open a new page, let your visitors experience a story. If your site is well designed, they will be willing to keep clicking on it to see what you want them to see.

4. Selective form. Depending on the type of book or product, you need to collect email addresses so you can update your potential audience frequently. They may not buy it immediately, but they want to keep in touch with you. You can conduct a selective email newsletter to share information about the book or a general study of a topic. Other ways to get attention are to display a blog RSS or set up a Twitter link. These are, of course, optional, but they are definitely beneficial.

5. Transfer button. After reading the content, many visitors will want to share what they know or experience with others. You can include a simple "send email to friends" form on the last page or somewhere. Do not underestimate its ability to generate Word-of-mouth traffic. Assuming you have 10,000 visitors a day and 1% of people use the delivery button, then there are 100 more people, and 100 people are likely to lead more people to your site-especially those who are influential in large social networks.

6. More copies. I like the introduction of it because it's like a real artist's speech. It succeeded in making the book a solemn sensation. If you're selling other types of products, you'll need to use a different style of copy. The wording you use is very important. The profile page sets the tone for other pages, so prepare your text carefully.

I like the idea of storytelling, but choose the one that suits you. On the last page, it is useful to include one or two images of good personal identification. Visitors have just read your content, their opinions are not well thought out, because the individual identification can reflect the ideas of others, so it can lead visitors to produce favorable points of view.

Such sites are significantly different from sales pages or blogs. Simply put, it is 100% content focused. But be careful not to design too much. Web sites should be easy to use, and Web pages must be loaded fast. If the page is loaded slowly and accompanied by animations or other unnecessary design elements, it can cause the visitor to get impatient and then click away.

Does a simple multi-page slide site work for each type of product? Of course not. But I think it is very useful for many products. Does it work even if you don't have a product for sale? Of course. Alliance companies, non-commercial organizations, artists and individuals can also use this method when selling themselves.

The key point is to guide the visitors in the direction you want on the site.

After editing this article will be included in the "business of the operator-Web business Success" is expected to be published in December 2009.