How to cut into Internet marketing

About 12 years ago, the direct selling products Amway, ya Fang, Mary Kay popular in mainland China, many middle class because of the desire to succeed or earn money, part-time or even full-time engaged in this industry, but the real money is few, most people have become direct sales of the actual consumer products. At that time, the main marketing strategy is: "Gift, experience, meeting, word of mouth, friends recommended", and its essence and the current Internet marketing strategy: Fan economy, share sales, concept marketing, sentiment marketing, and almost the same. A company or a team to create a concept, a product, a set of rules, the nearest spread and let others accept the bill, seemingly understandable. But the big difference is that "information travels at a slower rate than it is now, and there is a simple trust between people and people 12 years ago." "In the experience of so many of the dream of getting rich, and the current social utility and the erosion of gold-digger, internet marketing entrepreneurs How to do, can let others think this is not the next direct sales, or MLM?" Just: They do not understand, do not blame them, we continue to work well, sooner or later will be accepted by the world, feasible?

These two days saw several internet marketing entrepreneurs, always asked: "Every day out of a lot of new internet marketing companies, how do we do?" What do we do and what do we do with our peers? Our circle of radiation, why the beginning is very hot, now the fans concern is declining? ”。 First of all, entrepreneurs must always remember: More than 1.3 billion large population, do not always think that only their own genes unique, only they can think of how what creative creation; second, there is no real combat, there is no basic knowledge of Chinese ordinary people, then the internet marketing flash, and even flowers can not be opened, It's normal. The initial question of internet marketing entrepreneurship is: Do entrepreneurs choose to cut into the small crowd around them, or do the masses of ordinary people in the streets?

Small number of cut, can be surrounded by their own circle of friends to start radiation, but less people spread slowly, it will be difficult to grow. Moreover, if the audience is your trusted friend, but friends of friend, friend friend of friends, with the extension of the hierarchical relationship, will become increasingly weak. At the same time, the small crowd, often some of the taste of the taste, they are easy to believe that your burst point, it is easy to believe that another his point of detonation, loyalty is relatively low, so this group of people's uncertainty, volatility will be very large. In this process, entrepreneurs need to constantly create explosive points, copy planning, and so on, naturally will be very tired. In addition, this part of the minority, there will be a group of "TV drama can be moved to tears, splinters, but the door to the corner of the disabled beggars refused any help, even a dollar will not give" people, they are your "friends", But they must not see their nearest people to mix better than them (such young people seem to be many, the product of the characteristics of education, Internet marketing, the first audience with young people mainly), of course, the world may not have anything to gain the trust of these people.

The public, first of all, facing the opening of those experienced or heard of direct marketing of young people can not easily believe, and then the rest is the average young man how to trust. In a serious lack of religious belief in the era, the next person is to his mother and I recommend something, parents will give priority to him, deny him, let alone outsiders. In any corner of the planet, businesses need to prioritize trust issues. With so many flowery words to describe, how can I believe that you are not boasting? Now everyone in the society likes to brag about themselves, say good things about themselves, how many people like to listen to others real criticism of their "bad"? Po so many exquisite pictures, how do I believe that the picture is not exaggerated, it must be true? Which circle of friends of the ordinary people will be the most ugly the worst picture of the public? In addition, in a network of plagiarism theft rampant, a few property rights protection of the Magic Kingdom, the audience more than 10 years ago has been similar to the opening of the trick, and will "How to cheat", "Self Resistance Deception" and other skills to convey to others, the vast majority of people are already numb, or even tired of those who can not see the touch of things, How to reconstruct the trust between people is far more important and more urgent than thinking about technology research and development and rhetoric decoration.

Ali Entrepreneurship at the beginning does not understand technology, MA Yun still do not know technology, but worship him do not forget, Taobao began to set up a platform for free, and have Alipay this trump card credit guarantee, thus winning the market. Of course, the author does not deny that they are willing to higher quality, better service products or intermediaries to pay more tips, high prices, but the premise is still "the current society, every day so many swindlers events, how can I believe you will not cheat me?" "And how many people in the King now know what they mean?"

Perhaps many entrepreneurs will say "we only earn the money we believe in our people." Who trust you, who believe in you? You say you're going to make them money, and they'll trust you again? How big are their numbers? Can you support your company? When you start your brand, your product can be like a fruit machine, and even if the vast majority of buyers pay two or three months ' wages, will they still flock to it? Of course, if you choose to be a small audience, then please feel free to accept more companies like you to carve out the market, and painfully face up to the inherent nature of the new taste of the small audience. Conversely, the masses of people, their large number, once the habit is difficult to easily replace, you take what to build mutual trust. If a company can find a way to make people believe in you and let the public love you, then I think your company may not be far from the next fruit.

What does internet marketing do? How does trust work? The author believes that the current process of integration between the entity and the Internet, Internet marketing and physical marketing need to learn from each other, they will exist each other, who will not destroy. Operators, marketers should not only from their own point of view, only to study the past, the status quo and the future of the individual side. How to cut into only technical problems, marketing perspective is the key to success, and this process, O2O will be the only choice for market optimization. In addition, trust will be given priority by more "understanding real-life individuals, respecting individual" behavior. For example, Rom thought, free dissemination of ideas and values for the audience from the inner world, after the spiritual level of recognition, Luo fat can take the free supply of knowledge and services to attract the number of fans, reverse upstream, forcing manufacturers or service providers to give the audience more buy-style concessions, even the form of booking a single type of high-quality products and services, The traditional price-increase sales model, will gradually be changed by the internet thinking, Luo thought may be the internet marketing companies and even entities need to learn. Attached: The relationship between faith and trust, in the author Sina Weibo "Chinese xxx far away?" There is a visualization of the article.

Internet marketing, regardless of the face of the public, or young youth, the audience at the same time choose your only reason is "trust", can not prioritize the resolution of trust problems, all day, you tired he tired everyone tired. After all, this does not change that, a change to change things, in itself it is difficult to build trust.