How to design the high conversion rate Mobile Dealer website

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With the rise of mobile internet, mobile shopping has become more and more popular, users do not have to sit in front of the computer to buy goods, mobile thumb can be on the phone on the list, and the corresponding mobile operators have become a trend, the competition for users has been in the mobile end of the full spread, 3721.html In the first quarter of 2014, China Mobile shopping market volume reached 64.19 billion yuan, an increase of 140.8%, which is why the electric business giants are now riveting full of momentum in the mobile end of the competition. So to echo the trend of mobile electricity quotient, how should the mobile electric dealer website design to improve the conversion rate?

First, learn about your mobile website users

Digging to understand the user is certainly the first, with the rise of mobile power, mobile users become the people we must pay attention to. To design a mobile website, we need to understand mobile users, to understand their intentions and emotions, this and their own site on the PC side of the user must have some difference, this is the first need to understand.

To ensure that all types of customers that may enter your mobile store are covered by the mobile Dealer website, your site must know them and recommend your product to them in the most appropriate way.

Secondly, how to measure the high conversion rate?

What kind of transformation is successful? What is called transformation? Each site's definition and metrics are not the same, can be completed purchase, can be clicked into a page, you can make share comments about your products and brands, can be registered, can make a task and so on, so first we need to develop a series of transformation indicators, In this way, we can better measure the success or failure of transformation and the level of transformation.

Often used is the smart principle to track or measure our success, which helps the mobile electricity business site orderly operation, what is the smart principle?

• Clarity (Specific): The goal must be clear, and it should be clear what kind of results we are going to achieve.

• Measurable (measurable): The goals set are measurable, how are they measured, and by what means?

• Achievable (attainable): goals must be achievable, your goals objective, if you are able to achieve within the scope. How will the goal be achieved? What do we need to do to achieve our goals? Do we have the budget, the skills and the time?

• Relevance (relevant): Does the goal have to be relevant to other goals, consistent with our overall vision? is the market ready?

• Time-limited (Time-bound): The goal must have a clear deadline, how long will it take to complete? When do we start and finish?

Like what:

Clarity: Increase the purchase rate of the mobile website to 5%

Measurable: Phased sales and Reporting statistics

Accessibility: by optimizing website design and topic content.

Relevance: Consistent with the overall operational objectives of the site

time-limited: Three months of completion

Then, optimize the website design of mobile electric business

Let's focus on the impact of consumer access to e-commerce sites via mobile devices.

1. Hierarchy and Navigation

Mobile Web page space is very valuable, there is no giant menu. Therefore, we should give priority to the display of key columns and content, when necessary to provide a search box. The website's fixed navigation is very important, must design well, and is the most needs to show the thing, the entire mobile electricity merchant website structure should be concise and clear, the unnecessary thing boldly deletes, the mobile end does not have the space with the PC end, waste cannot.

2. Loading speed of Mobile station

The speed of the Web site to the transformation of the impact is very large, and for mobile station is particularly important, mobile site must ensure that users browse the smooth, or not to say that users buy, users can not even see the payment button or product picture. So mobile business site needs to simplify the code, it is best to build independent mobile station, optimize the picture, merge JS and other ways to improve the speed of Web site access, specific to see "Page load speed optimization of the 12 recommendations."

3, image and product photo

Images can shape or ruin a website's image and feel. The images that mobile users want to see can be deeply attractive and motivate them to buy. The image and product photo of the electric dealer's website is always an important factor to stimulate the purchase, such as: Product single photo, details, parts or accessories photos, 360 degrees, model photos and so on. Must not ignore the role of the picture, to ensure that the image of the exquisite attractive and clear, which has a problem about loading speed, is the size of the picture to be optimized.

4, typesetting and white

Mobile phone is a special scene, if you need to enlarge the mobile phone to see the text of the mobile site is very annoying, and all the words are crowded in a pile than the computer is also scary, think I this kind of intense phobia must immediately choose to close. So to ensure that your font is readable, comparable, text and text, text in paragraph spacing should be reasonable, alignment mode to conform to the reading method. At the same time mobile business site must pay attention to stay white, do not because the space is precious, all piled up, leaving white space for the page to have breathing space, you can let visitors make a purchase decision when there is time to rest. Do not bring users to read or use pressure.

5, Finger friendly

Mobile site behavior is basically through the fingers, all finger design must be friendly. White is those who click on the button, links, such as the need for finger pressure area to be large enough, do not have the user point half-day response.

6, the website color

Have to say, the color of the site for conversion rate is very large, reasonable color so that the site looks very natural, and highlighted the theme of the content, highlighting the button and so on. The website color collocation is a knowledge, the enterprise website needs to have its own color guide, even if is looking for the professional person design also to guarantee the website color collocation reasonable.

7, copy

Then how reasonable design also needs the content to fill, copywriting is the key to the site, the user's desire to buy mostly from here, a large number of long description is very annoying, how to use a brief introduction on the small screen highlighting their products is needed to constantly go to the time, do not directly to the PC side of the content directly copied paste to the mobile station, This is no use.

8. Comment Elements

It is necessary for the mobile dealer website to keep or summarize the user's comments. Users do not believe in the enterprise, but users believe that the user, the other users of a compliment than you recommend dope, so it is necessary to allow users to see other people's comments, there are comments on the negative, how to deal with the negative not to say, but a little, No one commodity can be 100% favorable.

Other excellent design details can be referred to the "200 of the top electric dealers web Design"

Finally, some of the key elements in the page

1.Logo

2. Header Title

3. Product Quotation

4. Describe

5. Product/Service Introduction

6. Action Call button

7. Trust elements, such as customer cases, reviews, trading volumes, certification information, etc.

8. Basic elements of the page, such as copyright notice, telephone number, instant chat, address, etc.

Summary

The transformation design of mobile electric business website need to know who you're designing for? What is the habit of buying them? What motivates them to buy? How is it convenient for them to buy? Your mobile page should have a clear layout, unobstructed browsing experience, good typography, highlighted color, pictures to be tempting, description to be short, page elements to complete, The most important content is much more readable.

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