How to detonate the small universe of rural electricity dealers?

The climax of Double 11 has not faded, do not know how many chop hands family cut off their little finger, also do not know express brother's electric car is often on the road is no electricity, not to know, how many prodigal men and women for such a man-made shopping climax, and in 15 days continued backache back pain ... Various experts are also goonies to deconstruct this event, and do not blush to predict: consumer shopping is becoming rational, next year double 11 sales will not be forced to increase, in short, everyone is very cool, some people also cool overdo!

The awkward part is that the double 11 is good or bad, or to the waist sour back pain, these are confined to the city's online shopping crowd, and in the vast countryside, we only know that after November 11, the weather will be even colder, where consumers and shopkeepers still use the traditional way to carry out the oldest commodity transactions, They like to squeeze in the physical mall (also known as the fair) like to spend half an hour bargaining with the small vendors, the purpose is to reduce the price of pork from 10.8 yuan/kg to 10.5 yuan/kg, more like a corner of the mall, drink bowls of tofu brain plus two of the fried donkey meat fire ... This is probably the most popular "market mode" in rural China! In some remote rural areas, MO said is double 11, they even rarely heard of "electricity quotient", 90% people only know: The next village electrician accidentally to "electric injury"!

According to the Ministry of Commerce data, 2013 China's agricultural products trading in the total of about 4 trillion, of which 80% is achieved through the traditional market, the rural electricity business flow is not large, this data also basically confirms the author back to the countryside to see the situation and feel the atmosphere, and Alibaba Development Center is bold forecast, 2014 total rural net purchases will reach more than 180 billion yuan, 2016 will break 460 billion yuan, perhaps we can suspect the accuracy of the data, but they reflect the same trend, that is, e-commerce in the rural existence of a trillion-tier potential market, and with the development of urban electric dealers slow, Price war to create a pool of blood in the Red Sea, the Giants have already begun to layout the countryside, in short, rural electric business is like a restless volcano, 20-minute ups and downs of the man, as well as the star of the small universe, minutes have the possibility of an outbreak!

Business model: introduce, take out

Ma Yun, Liu and the author of the reason is optimistic about rural power, mainly because this is really a brewing market, not just a slogan, in fact, the concept of rural electrical quotient than God horse 4G, 5G concept of at least 20 times times the real. On the one hand, farmers ' lives are becoming more and more affluent, they can not rely on corn, wheat and sweet potatoes to find happiness, but need to packaging the meaning of life, which will create a diversified market for commodities, on the other hand, the vast land in the countryside, the growth of natural green vegetables without industrial pollution, The workshop produces delicious tofu every day, and those who never eat hormones in the circle of pigs, cows, sheep, if there is appropriate storage media, I think even the village air can be loaded into the balloon sent to Beijing, then, APEC meeting the sky will be more blue!

Rural people's pursuit of commodity diversification, as well as urban people's urgent need for agricultural products, is the rural power of the two backbone, in fact, to really want to detonate rural e-commerce, we must focus on these two main lines, and look for a positive cycle: agricultural product sales, income increase, thus stimulating consumption ...

As mentioned above, the most important channel for rural people to obtain commodities is "fairs and fairs", but the sales of these goods can only be held on a regular basis, such as once a month, the highest frequency is also 5 days, which will easily cause rural production needs can not be satisfied in a timely manner; Small convenience stores scattered in rural areas are also subject to supply and cost constraints, resulting in a few types, high prices, these are in a certain Chengdu shackles on the rural well-being of the promotion, and some such as children's education, clothing, large household appliances, social security payments, such as relatively high demand, the rural infrastructure is more difficult to meet. As a result, the rural electrical business to blow up the first to catch the needs of farmers pain point, to solve their most urgent problems, such as the introduction of some rural areas to pay phone calls, save farmers 20 of miles rushing, immediately business hot! If the high level of emotional demand is not satisfied, not to let the peasant brothers injured by the bone, then, agricultural products can not sell the need to solve immediately, this even related to their survival problems. In recent years, we have often heard the "cabbage rotten to the ground" type of news, more appeared "Yantai Farmers sell 1000 Jin Chinese cabbage deficit 370 yuan" of the wonderful things, behind the deep-seated reasons for the natural distribution network fault, and the most important one of the power is to build sales network quickly, integrate resources, realize information sharing, so that cabbage, Potatoes, sweet potatoes can be more dignified to get out of the countryside, rather than rotten to the ground, and, with the promotion of the Internet culture, similar to bamboo charcoal, baked potatoes, chicken, soil and other soil products, can completely become a fashion crowd chasing cultural symbols, anyway, the Turkish chicken than KFC to be more secure!

Hardware construction: Broadband, logistics and brush wall

Electric dealers and the countryside is like dry wood and fire, if there is a suitable platform, the right person to put them together, is absolutely a vigorous love, incidentally also can make a windfall, but to detonate the rural electric power quotient of the small universe is not easy, this is not only about the technical bottlenecks and business models, but also related to policy, culture, and even human nature, In a word, the development of rural electrical business is a systematic project:

First of all, broadband China's strategy to continue to advance, which depends on high-level attention to rural life, China's 900 million farmers urgently need to get rid of "alley chat and play Mahjong in the house" These ancient and monotonous movement, how I hope that the mother can send a circle of friends, said he wanted to son; second, the Giant to develop rural power, In addition to the regular investment, we should pay attention to the popularization of Internet knowledge to the peasant brothers, not only to paint the walls gorgeous, beautiful, but also to cultivate the village opinion leaders. As we all know, entering the primary one has become a social subject, and catch up with the expansion of Chinese universities, the rural community as a representative of advanced productivity, 90% of people in the dormitory played four Years of Warcraft, 70% people experienced at least one online love, experience in the Internet to do a high handsome pleasure. The best way for a giant to get to the countryside is to investigate from the village, to find out these highly educated people, they can not only as a simple consumer, but also as the Internet, the promotion of electrical and commercial culture, if properly operated, can even be used as a fixed mode of rural power development, and finally, and most important, To cultivate rural people's online shopping habits, or to return to the most basic side of the business, also namely "do not sell fakes, sell bargain", in addition, the countryside market is more sensitive to the price, if let the farmer know to have double one this thing, certainly will not have too many resistance, and keep in mind: Taobao Adidas shop do not sell " Artie King! "

New Blue Sea: respect the peasants and treat the future well

Some experts said: 10 trillion blue sea also only opened a window, but also netizens ridicule: who can take the first time of rural electricity dealers? Ali, Jingdong and other giants are ready to invest 100 billion, and to find artists to design a variety of wall murals ... The way these people express their love to rural electric dealers is different, but there is a common, that is, the rural electricity business as a business topic to discuss, the core of the strategy is "how to empty the farmers" purse, and then, away!

Since ancient times, farmers in Chinese society has played a unique role in society, they are suffering, humiliation, poverty has inherent endurance. It is true that in business, the pursuit of profit is understandable, but based on the historical background of the peasant brothers, the author is more willing to consider rural electricity business as a topic of the people's Livelihood!

Migrant farmers bear the most dirty and tiring jobs in the city: every brick in the skyscraper, are the peasant brothers a poor bone; the city people enjoy the breakfast: Steamed stuffed bun, fried dough sticks, soya-bean milk, have the farmer brothers drip of hot heat sweat, although a bit sweaty, but still more healthy than gutter oil; Perennial echoed the cries of the peasant brothers. Unfortunately, although the peasant brothers in China's urbanization process contributed to the arduous force, but did not enjoy the corresponding reform benefits, they take the subway, like to go forward a few stops, the purpose is to expect to find a seat, after all, moved a day of bricks is too tired, but often by the city asked for a seat, Some even for clothes and directly squatting on the ground, when the Mano River from the BMW crying dry tears, with the Godfather to the party on the road, can always meet a few end a Labor migrant workers, sitting on the ground smoking 5 dollars seven wolves ... These are the life portrayal of rural people, real and sad!

In response to urban workers, the elderly, left-behind and left-behind children, and the empty left-behind village, it should be a bleak and depressed, when quite let people feel unscientific is, in the author back to the rural home time, did not feel the expected melancholy, a face full of expectations, a look at the eyes of distant relatives, I can't bear to disturb you. Based on this, I remind you Big Brother, please respect the farmers, good for the future, rural electric business development strategy to fall in the "How to improve rural life, and how to allow them to enjoy a more diversified reform dividend", in fact, only the real courage to take social responsibility, improve people's livelihood of the brand can hang for 600 years, Making money is a passing thing!