How to do Word-of-mouth marketing well

Absrtact: In some traditional industry perspective, Word-of-mouth, especially the user on the enterprise, the product's reputation is very important, good word-of-mouth can quickly trigger product sales, corporate profitability. In addition, with Millet technology chairman Lei mentioned Millet mold

In some traditional industry point of view, Word-of-mouth, especially the user of the enterprise, the product's reputation is very important, good word-of-mouth can quickly trigger product sales, corporate profitability. In addition, with the Millet technology Chairman Lei mentioned millet mode of Word-of-mouth, more and more traditional industries are also beginning to word-of-mouth this piece of development.

Borrow Lei's speech at the China IT Leaders ' summit: "What is word of mouth?" Many people feel that good products have word-of-mouth, but also some people think that cheap products have word-of-mouth, I would like to say that is not the case, the world a good product, a lot of cheap products, good and cheap products are also many, the spread of Word-of-mouth is more than expected. Wouldn't it be painful if you opened a browser on an Apple phone in a café and lost your account number on that tiny screen? When you want the password with the waiter, the first minor is wrong, the second secondary when you took out the millet mobile phone, it automatically asked you is not a link, you say is, naturally connected up. "I believe everyone has experience, especially in the hotel is very painful, and millet is relying on such a detail to impress you."

In fact, on the word of mouth, I think the traditional industry can learn from Millet Word-of-mouth Marketing, the other is the traditional restaurant bottom fishing word-of-mouth marketing, seabed fishing in this respect to do a very good job.

Seabed fishing should not be unfamiliar to you, like to eat hot pot almost all went to the seabed fishing, I also often go to the seabed to eat hotpot, once I fished in the seabed, because the fruit did not eat, so I said to the waiter: "Can pack away, the waiter said no". I said, "No, I will not take away", then feel a bit wasteful. When I was in the checkout, the magic phenomenon happened, the waiter unexpectedly gave me a whole watermelon and said that the cut watermelon is not sanitary, you want to pack the words will send you a watermelon. However, from this point can be found, the core of the seabed is word-of-mouth, the core of Word-of-mouth is super expectations, for the seabed fishing, Word-of-mouth is always strong and others.

On the seabed fishing is a number of traditional industries need to learn from, anyway, it is necessary to put the word of mouth in the first place, because the word of mouth determines your good or bad, and seabed fishing in the public comments on the internet is also done the ultimate.

Said so much, the traditional industry of electric dealers want to do the ultimate reputation, do perfect, so that users take the initiative to boast hello, its more important is through some things to trigger word-of-mouth effect, as long as the first initiation of word-of-mouth effect to obtain the best word-of-mouth effect. So what can be done to make word-of-mouth more likely? I think Word-of-mouth marketing is the use of people to show off and share the psychological, so the traditional industry of electric marketers can start from the user's psychological needs, and this is the best choice. Like novelty, happiness ... we continue reading:

1 Novelty

When people encounter new and interesting things, always can not help to pay attention to and share, because everyone wants to show a profound knowledge, I am also such a person. So, when I was planning word-of-mouth marketing for my own glasses dealer website, I could start with a novelty. Remember before there is a good case, a traditional enterprise selling paint is to rely on novelty to win, its boss in a certain activity when drinking a glass of paint, but also drank out a well-known brand, can be said to be four or two.

2 Happy

No one will refuse to spread happiness, when we give users happiness, want to let users not spread is difficult. For example, before I through PS glasses pictures and network reds sister Fengjie pictures to do together, the effect of the picture is Feng sister wearing my glasses, the first impression is very funny, now is also the Red River North and south, until now there are customers to see this picture when laughter spray. The reason why a PS photo can produce such a magical effect, is because this picture to countless people bring happiness.

3 Stories

Good story, everyone loves to listen, after listening to the natural will also spread, and in Word-of-mouth marketing, creating interesting and easy to spread the story is a very good strategy, because want to cause word-of-mouth, must have a topic to do, and the story itself is very good, very lasting topic. I usually have a story about the type of glasses, although the story is not very classic, but enough to make potential customers attracted.

4 Care

In fact, Chinese consumers are very easy to be moved, as long as they are better, or as long as you do the homework to do enough, users will be very satisfied, and will return you with Word-of-mouth. For the care of this piece, I often do, such as users wear glasses, myopia degree unchanged, and then to care for the user, the final degree of myopia decreased, and then your care will move consumers, eventually people will thumbs up and said, "Your after-sales service is really very good." ”

5 reciprocal

Thanksgiving is one of the outstanding qualities of mankind, if we can effectively help users solve their problems, users will naturally return us with Word-of-mouth. For example, my site provides the protection of glasses and eyes of common sense, customers will come to the website every day to read, help users to solve the protection of glasses and eyes of a big trouble. However, users feel good will take the initiative to Word-of-mouth, eventually formed a reciprocal.

6 resonance

In psychology, there is a strategy and method called emotional resonance, by which the distance between strangers can be quickly narrowed, thus affecting others. In the implementation of Word-of-mouth marketing process, if we can together with the user's inner resonance, will naturally form a word-of-mouth effect. On this point, the traditional industry, the marketing staff can study well, I will not say more.

Finally, Word-of-mouth is more and more important to the traditional industry, with a reputation can quickly let users of your business, products, etc. to generate goodwill, remember and successful purchase. If there is no word of mouth or bad reputation, your business may not have a good profit. Therefore, the traditional industry to do the electrical business to quickly do a good job of word-of-mouth, must first cause word-of-mouth effect, and finally to improve Word-of-mouth marketing.