Ucd,ued, we define the design theory of too many user models, looks so mature and normative; we are good at standing in the perspective of others, think that as long as the "others" into "users", is to stand in the user's perspective; we try to set up different cognitive abilities to imitate different types of users ...
We're all wearing a magnifying glass.
Magnifying glass allows us to see things more clearly, similarly, through our expertise and understanding of products, we look at the product will be more thorough. We have been (xi*2) accustomed to wearing a magnifying glass, you can see the flaws of other people's products; in the face of other people's questions, we will casually say the perfect reason, and in the bottom of the heart despise that person's ignorance; we are skilled in the use of various applications of products, immersed in the product "good user experience" in , we will write a detailed user manual, step-by-Step guidance to users to use the product, "This user should have no questions," We have to add step-by-step step-by-Step steps
Thinking is a concave.
Magnifying Glass will let our vision become shorter, so we have a pair of "degrees adjustable" concave, so far vision can cope. We set the degree equal to the convex lens, to obtain the same "normal view" as the user; we set the degree larger than the convex lens to simulate the vision of our opponents and even the industry; we put them together into a security door on the cat's eye, so became an expert, with incomparable broad vision, and predicted one after another industry hot
Those "tinted lenses."
Everyone's glasses are coloured, though many will not admit them. Values, psychological expectations will affect the permeability of glasses, and even we learn textbooks, online reading articles, no one does not reveal the author's own emotional color
How to define the "user angle"--
The user is "not wearing glasses"
With the same vision of the user, you can truly express the needs of users? No, the user does not wear glasses, but we wear two layers of glasses. Put aside professional knowledge, stop thinking, this is the user's perspective. It's hard to really do this, so someone is looking at the child and trying to figure out the typical "user angle"
Seize the moment "user's feelings"
The ideas that have been formed are beyond the consciousness of the brain, and we cannot be unaffected by them. But the consciousness is a little bit behind the instinct, catch the moment that the consciousness didn't follow up, perhaps most of it is vacant, but that is our user angle
When we grabbed MP3, what happened at the moment? We want to listen to songs, listen to their favorite songs. followed by knowledge and thinking to come up, tell us to turn on the first, and then open the list to choose which is their favorite, and then ...
Of course, if we meet the "MP3 before" that moment of demand, reform the present http://www.aliyun.com/zixun/aggregation/11683.html ">ipod
When we open word, maybe we just want to write our own inspiration, but then we realize that it's best to add a title to it and think of a file name that you can easily retrieve later.
User surveys are irreplaceable
No amount of knowledge, no more thoughtful thinking than the user survey, of course, we can not simply observe colleagues, students and family to cope with the incident. Think of a good target audience, in this user group to conduct a thorough sampling, the conclusion is true and effective
Because we master too much, complex things tend to be simple, and simple things are complicated.
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