How to develop the Web game industry

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As the source of Internet profit, China's online gaming industry still has a very high degree of concern. With the development of Internet software and hardware and the increasing number of Chinese netizens, as well as the change of the Internet users ' demand for entertainment and leisure, the domestic online games industry has also undergone great changes. Part of the traditional online games in the game content and form to find new breakthroughs, and gradually transform into the field of leisure competitive games, and the emergence of the web game with a strong advantage, in the broad development prospects and huge market potential under the premise of a strong expansion of player groups and industrial scale.

In this development trend of the promotion of online games industry people generally optimistic about the development prospects of the Web game, many large network media game channels have launched a web game zone, directly from the media point of view to affirm the development of the web game industry prospects. At the same time, the Web game project began to get high risk investment, including Baidu, Shanda, large Internet companies are also involved in the market to occupy the ranks of the web game.

On this phenomenon, there are online games industry people believe that the web game without downloading and installation of clients, can directly operate in the browser, entertainment and leisure is very convenient, won the majority of users love, its industrial scale is also inverted triangle is gradually enlarged, and the market prospects, will lead the further development of online games. The analysis of Analysys International Studies shows that the web game has the characteristics of low input cost, short development cycle and low technical threshold, and it is easy to control the risk compared with the traditional online games. In addition, the "2007-2008 China web game Industry Development Report", which was released in June this year, shows that the market revenue in the field of Web games this year will reach 100 million yuan, and the next two or three years will enter a period of rapid growth.

Undoubtedly, the advantages of web games and development prospects for domestic game developers and operators, has a great appeal, as more and more small and medium-sized teams to join the development and operation of web games, web game market activity will be further enhanced to this, The prediction that web games will enter a rapid growth period in the next two or three years is groundless.

However, the future of development is only the development of the future, it can not absolutely guarantee that things in the right direction. It may be said that anything to achieve the original vision of the good, the period must choose the right direction of development, with the right direction, all efforts will play the most effective. The development of the web game industry is so, not comprehensive analysis of the market will blindly expand the market size, no matter how good the development prospects, in this wrong direction, the short development peak can only be a short-lived game of the World miracle.

So, what is the status quo of the domestic web game market? A little understanding of the current situation of the Web game market is clear, the current domestic web game generally exists a problem, that is, the product form of a single, whether it is a leisure competitive type, or community-type, most of the mode of the Web game is not a big difference, The entire web game industry has few breakthroughs. Although there are new web games are emerging, but whether it is plagiarism or imitation, have only completed the theme of the Web game, content, or even just the transformation of the screen work. In this way, a similar product before the opening of the market environment, will be in the new line of products under the erosion of shrinking, which leads to the entire web game target market development speed delay.

And in the Web game market another subject, that is, office workers and only a small part of the time available to the game players, in a limited time to get more fun, is both their requirements for web games, but also their choice of web game reasons. So, the form of a single web game, the lack of new ideas of the game, to their group of players how much attraction? Even if you can mend, through game settings and content updates to improve the stickiness of the web game, can have the aesthetic fatigue of the players, the chances of a second investment?

So how does the Web-game industry develop, or is it a key factor in its development?

Prior to this, in the future development of the entire web game industry is optimistic about the premise, the international study of Analysys in view of its development status, the Web game developers and operators put forward pertinent suggestions. For example, to strengthen the introduction of Web game early market research, focus on the new product types of independent research and development, and in this context, to promote product innovation and the pace of industry innovation.

If the implication of this proposal is extended, it means that Web game developers and operators must pass market research to understand the current situation of Web game users in the marketplace, and analyze the types of games and the characteristics of the users themselves. On this basis, for specific user groups of the game habits and consumer demand, bold innovation, break through the inherent game patterns and game themes, the development and design of game types and themes are not new to the web game, and actively promote this product innovation and industrial development concept, that whether for the Web game user groups, Or for the product developers and operators, and even for the entire web-game industry development, is undoubtedly a multi-party win.

As for product innovation and industry innovation, web game has its own specific user group attributes, which determines the scope of its innovation in game settings and content themes. The innovation of the game setting is to improve the stickiness of the web game itself, for the player to bring more convenient game mode of operation, and content theme innovation is mainly to break through the limitations of the subject matter, so that the web game market to a small audience to attract more users of the target market, so that specific groups of users have more fun game. For example, to play a Web page chess game, such as the representative of the chess products, it broke through the bottleneck of the content theme, the traditional theme of the comprehensive reference to the web game industry, not only enrich the type of Web game products, but also for the hobby of traditional chess game web game players to provide the best entertainment and leisure environment.

As an opportunity, in the next few years, the content of Web game products will continue to enrich and diversify, new types of products will continue to appear in the Web game market. For the vast number of web game players to bring more convenient access to the premise of the game, the new online innovative web game products, but also in attracting more users of the target market on the basis of enhanced integration of the entire industry, thereby promoting the Web game industry large-scale profit process. In this way, the development prospects of the Web game will become a reality, into the rapid development of the web game industry will not be the pan-world, and more should be flowers, a prosperous.

By Playing Alliance Web page chess Game Joint operation Platform (http://www.wanlianmeng.com) feeds admin5 reprint need to indicate the source