How to find out the fakes of the online shopping platform

Now, online shopping has become a basic way of life. At the same time, with the expansion of E-commerce industry, including fakes, the problem has surfaced to bring some confusion to consumers. This is a lot of attention is the net to buy fake products such as quality complaints.

Recently, the so-called "only for a better life," the comprehensive online shopping mall No. 1th Store, let an ordinary consumer life experience unpleasant. Customers reflected in their website online purchase of JuJube Moldy, the incident occurred after the shop 1th immediately contacted the manufacturers, manufacturers are willing to pay 10 times times the purchase price. If the response of Shop No. 1th is fairly honest, the strong brother of Jing Dong is a bit dishonest. On the Jingdong Mall website, there have been a variety of different brands of organic rice for sale. And Jingdong also said in the propaganda, one of them called "Dragon Card" organic rice is Jingdong Mall CEO Liu in his hometown contracted farmers land cultivation, the planting base on both sides of the river, the other two deep dug a large ditch, while the surrounding also pulled a protective net, completely eliminate the source of pollution and so on, this is from the plant to the staff to eat the rest assured Rice. However, in a large number of netizens onlookers and questioned, the company's CEO Liu finally on the micro-blog admitted that the sale is not really "organic rice", but called "Organic conversion of rice." Another media explosion said that Jingdong Mall did not get the official authorization of Casio, and consumers in Beijing to buy Casio goods, can not get Casio official after-sales service.

From the current online purchase due to product quality disputes can be seen, although the advantages of online shopping for businesses and consumers are self-evident, but the shortcomings of online shopping is also obvious, the purchase is not seen in kind, so that the chance of cheating with the rise, and complaints are not smooth. On the one hand, the net buys the platform product weeding the phenomenon, is not uncommon, on the other hand, the net buys the platform but also Long, the mixed, these are the network buys the development road the huge stumbling block.

Of course, we can not put all the responsibility is due to online shopping platform, the same is the platform should have platform-oriented E-commerce platform and the separation of proprietary E-commerce platform, responsibility and management of different ways. The first is what is "fake", counterfeit brand-name shoes, clothing, watches, handicrafts are not fake? is some brand-name clothing not a fake? If these are fake, then each city is a huge fake base, in the major clothing wholesale market, you can see the global brand logo. In intellectual property protection, not only is the Internet, traditional business also has a long way to go. Here to discuss how to manage and governance platform-type E-commerce issues, if it is a proprietary platform, very good to do, your own platform for the sale of the basic products are your own, responsible for the end is. If it is platform-type network shopping platform, they are not manufacturers, just sales platform, how to identify responsibility?

In the process of online shopping found fakes, not only is the loss of consumers, but also on the network to buy a platform of great harm. If the merchant sells to the consumer the product which does not conform to the website description, the merchant should undertake the corresponding compensation responsibility. This can refer to traditional business treatment, counterfeiting party and the network to buy a platform to assume a certain responsibility, and even consider the net purchase platform to pay the consumers first, and the network shopping platform and suppliers in accordance with their supply contract binding provisions of the business between the responsibility to determine the damage. Save the energy of consumers, where to buy the responsibility.

The reality also reminds the net buys a group, the net buys should choose the good reputation big consumer website buys, the shopping should request the invoice, the inspection, the payment should through the third party organization to pay or the goods arrive payment and so on to avoid buys the fakes. As a network to buy a platform, we should seek rational development, through supply chain management, control costs, access to attractive goods resources to attract consumers. On the other hand, the anti-counterfeiting of E-commerce must be combined with the whole society, should jump out of the network, in a wider range of innovation, so that the network to buy ecological health growth.