How to inherit Wolf culture from electric business

July 17 Morning News, Gome Online force service level launched the strongest member month activities, Gome online Chairman Guixian said, the internal has been studying how to play the traditional advantages of gome, the final summary of the core is three, the first is the supply and logistics system, the second is the background management system, the third is the nature of the wolf culture.

How to inherit Wolf culture from electric business

"The Wolf sex looks like the animal, to us is to bite dead not to withdraw the mouth." A lot of electric dealers are a force, such as promotions, choose a node to bleed a back to Bo impression, we are not the same, low-cost we will always insist, and gome competition will be very tired. Shangui said first.

Guixian said that the United States on the online wolf is divided into internal and external, in terms of the characteristics of the wolf is united, can help each other reflect the value of the external is a predatory competition strategy.

"The first thing to say is internal, our own team, partners and users are internal, that is to say the largest lineup of the United Front, in this range of the specific manifestation of the wolf is to insist, such as user-driven services." We have been combing the recent past in the hope of positioning these long-term planning. "Guixian said.

In the external aspect, the wolf sex is to seize the opportunity. Shangui said first, such as Gome online has done something, but need to play value and special, and compared with competitors to find their own weaknesses, there are gaps to work.

Shangui first listed An example of "Wolf sex" in collaboration with each other, according to his introduction of the supplier most afraid of two things, the first is not to order, the second is the order does not give money, so gome online from the financial put forward, to the partner certainty, orders say how much under how much, said when the settlement on the settlement.

And in the industry, and suppliers of cooperation and no strict certainty, Guixian that although it looks like gome online disadvantage, but will form a virtuous cycle, can enhance gome online and supplier cooperation between efficiency, finally both sides profit.

As for the "wolf sex" when embodied in the competitor, Guixian that from the big pattern may take several years, but as long as the situation will be the number.

"As long as we do is the best, sooner or later the whole balance will be tilted to such enterprises, but in terms of process, every progress is a kind of wolf's embodiment." Shangui said first.

Online prices look beautiful.

The same is the traditional enterprise into the electrical business of suning in the promotion of the "line with the same price," the concept, but Shangui first confirmed as line on the same price is difficult to achieve, he believed that the line below the price needs to consider a number of core links:

The first is to adjust prices: Although the online price can be crawled at any time, but the adjustment takes a while, the fastest also want half an hour, and when the price changes in the line, the same price need to manually change the label, which is difficult to do in a day, so offline prices will not change easily.

The second is supply chain: The first category is the supply chain with advantages, for example, the underwriting customization, ODM products, these can be line online with the same price, the second category is on line for goods, offline is not sold, there is no line under the concept of the same price, the third category is under the line has a sales line also, to do the same price is not easy.

The third is the consumer is very astute: not shouting line below the same price can be "fooled" consumers, if a 32-inch functional configuration of the same color TV, the original model is 1690, put online for a model to sell 1890, consumers can see.

Earnings data show that 2012 Gome loss of 597 million yuan, the electricity business sales to achieve 4.41 billion yuan, the loss of shares to the listed companies about 500 million yuan. Guixian said in May this year that Gome would be profitable in 1 years, with a sales target of 10 billion yuan this year.

Meanwhile, Gome Online also launched the strongest member of the month activities, announced the use of 100 million yuan to subsidize consumers, and the introduction of "one free and one loss to send" activities, including free shipping, complimentary double points, etc., if the major complaints in 90 minutes did not receive a response, users will receive 50 yuan in cash coupons.