How to generate altruistic behavior

What was the last explanation of altruistic behavior and how did it happen? In the process of product design, we often consider how to enable users to contribute more content, so as to provide product activity, in fact, this is the motivation to consider altruistic behavior conditions.

The situation of altruistic behavior is: bystander effect, example effect, time pressure, similarity.

In one test, 145 collaborators tested 1497 times, and they inadvertently dropped a coin in an elevator fashion. They found that when there was only one person on the side, they were given a 40% chance of helping, and when there were 6 passengers on the side, they were less than 20%.

This suggests that when the number of onlookers increases, any bystander will notice less of the event, less as a major problem or emergency, and less of the need to act.

This theory in fact often appears in the Internet, is the so-called accurate information delivery, send information to care about this information, so as to improve the value of unit information. Users are more willing to pay the behavior of the deep step to understand.

For example, Gmail's http://www.aliyun.com/zixun/aggregation/17575.html "> Advertising service, when users view the message, the right side will display a higher degree of mail-related ads, This is the best way to improve the user's attention, from the user's point of view that these ads are carefully prepared for me, which is more valuable than a roadside billboard more long.

Email content is a zhaopin email marketing ad, and Gmail on the right to provide information is recruiting or entrepreneurial ad

In addition, in social products, the emergence of friend Dynamic is also a disguised form of altruistic behavior. Friends Dynamic is not directly related to the individual, but will not be independent of their own information to provide users, but to reduce the number of bystanders, resulting in the user's friend information altruistic behavior, thus promoting the emergence of interactive behavior.

On the contrary, some of the platform's information is difficult for users to interact with, even when they are aware of it. Users will be able to create even if I do not care about other people will help psychology. The reluctance to recall history proves that, when Princess Diana was in a car accident, all the nine photographers present had mobile phones, but only one made the call. They gave the same explanation: thought someone had called. Therefore, it is one of the ways to improve the interaction behavior to provide public information to the users who are independent and can generate attention.

The experiment found that most people are more likely to do so when they see other people putting their money into charitable fundraising boxes. We often say that the heat of the product is high enough, and one of the reasons for this heat is the example effect. The establishment of product relationship also embodies the role of example effect, user-driven users to use a product. Although some herd mentality is mixed, the most important thing is that friends act as role models. It is also illustrated by the fact that celebrities use a product to drive more users.

To put it simply, time pressure means that if a person notices an emergency assistance situation in a more affluent time, the likelihood of altruistic behavior is greater than that of people who have less time, and even those with greater time pressure pay attention to the occurrence of emergencies, but it is difficult to produce altruistic motives if they are not concerned.

Most people are willing to help people with a common identity, including race, geography, or other common ground. This case is very common, in the comments or discussion of product interaction, if the reviewer's geographical display, the possibility of "Guild Wars" will be greatly improved, and the same geographical group will often stand on the same footing for the external retort, so as to help their side to win the speech victory. There are also live watching scenes where the support of both teammates can generate altruistic behavior, prompting more interaction.

Altruistic behavior is a psychological method to help users spontaneously produce interactive behavior. In product design, a small number of users to produce altruistic behavior is possible, but must grasp its and self-interest behavior difference. The purpose of altruistic behavior is to give less consideration to the behavior of return or reward, and to induce the user to generate behavioral motivation is deviated from the final purpose. Look at the product more altruistic behavior, resulting in more conducive to the public interactive operation.

Source: http://www.uiven.com/?p=746