How to locate your microblog

After contacting Sina Weibo, my initial judgment is: first, this platform is what we currently have access to the most widely spread of the content of ordinary people on the Internet the widest platform; second, if you have the skills, you can also spread your work on the platform and lock your audience with this content.

In this way, I try to move my work platform to Sina Weibo. My job is to write Web business stories and web business Research. My goal is to expose my work content to the platform and let the audience read it, which is like the roast duck chef operating across the glass window, so that the audience not only see the results, but also see the process, the content of your work is more sticky.

I've seen a little bit, although Sina Weibo has established a platform that is as fair as possible, but there is a difference in the amount of sticky flow that everyone can get. We do not need and have no condition to get the super traffic like stars, but for more people, we need to have a sticky small crowd of traffic. Weibo is a very large platform, and you get a tiny percentage of it that's enough for your job.

For everyone who sees Weibo as a platform for their own work, such positioning is very important. It is more objective and can be done. We need traffic, but need viscous flow, these viscous flow is willing to pay attention to your work, and ready to cooperate with you in the future flow. Therefore, this positioning determines that you must attract them with eye-pleasing, persistent, single-minded content.

You also have to understand the other feature of the http://www.aliyun.com/zixun/aggregation/8999.html "> microblogging platform: If you're on a small forum, your content is slightly" pretty "and will return. But on Sina Weibo this huge platform, the general "beauty" will not recruit. You only in two cases will be attention, one is that your content is more characteristic, so that people need to look back; one is that you have keywords in your content that make it easy for people to find you.

Let's move on to the content. To bond with the audience on Weibo, the content is like bait, is the most important method. What kind of content can find the target audience you need, the first is professional, the second is to have new ideas. Some people in the new ideas, deviated from the professional, traffic is much, but not you need, and some people just work on the original, so the content is less, and not easy to endure. In fact, not original content is also content.

How to understand "not original content is also content"? My understanding is that there are two kinds of content on the Internet, one is completely original of oneself, the other is the content that after searching to give oneself to understand again. Original is content, search is also content. If you refer to the content of the search, you need to mention the original author or source, this is a hidden rule on the Internet, that the original author of respect, but also the dissemination of his content.

If reading plays a key role in the development of human civilization, the role of search in the development of human civilization will never hoe read. It is said that any Nobel laureate's paper needs to cite thousands of documents, and Internet search is inspired by this phenomenon. More and more content on the Internet after more and more, will not search and will not be as important as reading, if the people who will read have knowledge, then the search will have more knowledge.

With the original, plus the knowledge of the search, we have enough professional content. But there is a need for individuality in the way the content is displayed. My method is to first adhere to their own style, that is, to simplify. The idea I'm going to talk about is as if it's not understood by others for a while, but I'm going to explain it in a simple way, telling others is a simple truth. On this basis, learn other people's humor, relaxed, graceful, withholding the topic, not away from the audience.

Some of your personal favorite expressions may "offend" the audience. For example, I like to put a picture that I like at the back of every 140, and some readers criticize the time it takes to keep them from reading on their cell phones, or, for example, a topic that is too much 140来 to explain to readers. On these issues, I start from their own work needs, the first good content to say. The reader's opinion is more, I will give correct.

My standard is that your content can be narrow, but must be first-class. Your audience can be small, but must be sticky.

There are a lot of ways to keep the viscous flow, I used two main methods, one is to try to stay in touch with the visitors, the other is conditional 140 links to my blog, so that the reader as easy as possible to learn more about your content.

In general, I put the positioning of the content in two places. I'll put it in my blog, and I'll put it in my microblog while I'm at work, but I'm sure to add a link that will make it easy for people to read Weibo.