How to make a product with a heart of faith

Products for Wang This concept of fire for a long time, the product to achieve the ultimate is Lei sermon millet mode of the first element, the product is a result of the ultimate, do products have a set of methodologies?

Old Xing sent a set of product thinking System: First, product belief-bottomless, do quality; second, find the target audience, clear positioning; third, interesting.

Old Xing is to do training, he built training products, customers more than 50%, many students even said, since then changed the view of training, this set of product thinking system, there is so mysterious?

First, training is just a way of learning, not a success.

Originally training is just a way of learning, and we read the same, but most of the domestic management of the trainer is in accordance with the success of learning to teach, singing, dancing, playing chicken blood in the classroom atmosphere is very lively, to improve the classroom atmosphere as the main purpose, ignoring the essence of training.

Lao Xing is the CEO of the sending generation, but has been positioning itself as a product manager, from the annual meeting to mobile end of the electric business app, and then to the electric business school training courses products to build, opened up another system, through the old Xing's own product beliefs: bottomless, do quality. For quality, can raise cost, can sacrifice scale, can develop very slow, can endure loneliness.

Every excellent product behind, are the company to do a good product has a belief, based on this belief, they do not only the purpose of products are fine carved products, but also out of their own faith is responsible for the product to do well is the result, but also the process.

Of course, faith is just an empty concept, and to be landed, there must be a clear orientation.

For example, Lao Xing feels that his training is aimed at those enterprises which are in the fast changing industry, under the trend of Internet and mobile Internet, they are the target users. The target users want to do a good job, what kind of power should have? What should we learn?

With such a purpose to do products, suddenly let old Xing opened the situation.

So, why 33800, not 3380?

What kind of ability should the growth-oriented enterprises want to transform? Listen to a story first:

"I want to thank you for changing my view on domestic training," said Deshendon, chairman of Beijing's revamping school of business. "This is not just a Deshendon boss, almost every course, old Xing will hear the students say so."

These students are the founder of industry-labeled enterprises, and must have participated in a lot of management training. The reason why he said this is not groundless, contrast after he really found this course with other courses different, a few days to learn, he will have a systematic understanding of the electrical business industry, can adapt to the changes in the industry, to make the right decisions in the future.

Therefore, this requires the teacher to teach the absolute first-line combat.

There are two core points of view of the revamping business school selection lecturer:

The first is actual combat, there are dry goods. They have to do it now and succeed.

Lecturers at the revamping business school are at the forefront of the electric business sector, sensitive to many policy changes and maintaining a constant focus, because if they do not delve into the industry's changes, they could cause hundreds of thousands of of millions of losses, a profession knowhow not a professional lecturer can feel, It is not the theory masters who can speak clearly.

Therefore, they asked Liu, carving ye, Chong, Zhiquan, golden Light and other business leaders to lecture, many students are surprised to ask these teachers, how dare you to the company's operating data are disclosed, may be the students have your competitors AH?

The electric and mobile business industry has changed so quickly that it has to be an open mind to be able to keep up with the pace of change, which is why Internet practitioners are generally more open than traditional industries.

However, this model also has a big problem. Many students ask old Xing, you find Zhiquan, find Chong, this class how do you go to scale? Can't these big bosses give you lectures every day?

One said this, old Xing is very excited, indeed lost the capacity of scale, but, he asked them: if I find a master of theory, practice for zero, you say I can accept people 33800? I should accept 3380, if I recorded a video, I can only accept 33.8, find a person who can read the class is not easy? Rapid change Industry training education, the content of the effectiveness of the core.

When it comes to change, tell another story: Camel CEO million-Kong training three times! A big boss should be very busy Ah, and the camel contains men's, women's, men's shoes, women's and so on, is the cat various kinds of goals before several eldest brother, the electrical business has done very good, but Wan Jingang or to be trained, because the study is not?

No, because every time I come there is a fresh harvest.

This is the second choice of old Xing Teacher: open and progressive. Why do you emphasize this? Because these teachers not only do well, but also their own daily contact with a large number of people, this is vital, otherwise, their content is difficult to be effective, is too angry.

They are exposed to a number of different angles are very good people, they continue to absorb new things, such as Chong, Zhiquan and gold, their industry is very social, they go to many places to learn also have a lot of friends, maintain a lot of communication and collision. Like Chong's interpersonal circle is quite cross-border, from the traditional industry to the mobile internet business model, different thinking and model achievements, whether vertical or cross, some ideas, ideas and experience will always remain "fresh."

Also because of this, every time the old Xing himself is the beginning of the tail, this is his personal growth is a particularly good window. Wan Jingang Frequent training is reasonable, just came to listen to some experience, practice a period of time to come back to listen, harvest and change, because the teacher itself is also changing, you are changing.

Can integrate this kind of change into the product, only then calculates the product to achieve the Acme, can embody "the practical" the core value. Find a few can talk about the lesson of the hype in the classroom atmosphere hot, do not calculate a good product.

So, put X on the EMBA, grow up looking for old Xing

It is precisely because of the changes so fast that those who want to embrace change and want to change their own growth-oriented enterprises, they need to be practical training, to maturity, these companies may need EMBA, and some EMBA has become an artifact of X.

Such a distinction is the product manager's basic skills, the product positioning and market competition, the same is training, for enterprises, why not choose those elite EMBA?

Many training products do a good job, but the distinction is not obvious in the market, the customer is not clear which to choose.

From the positioning, to lock those who embrace change, want to change the fate, want to rapid growth of enterprises, for them, to do the corresponding content, the content is done to match the market strategy, to distinguish the EMBA of this degree education.

The era of the future, is the era of products for the King

This is old Xing at the electric Business School repeatedly stressed a special core point of view is that in the future to live well, the first ability must be product capabilities. And now famous traditional brands, their first ability is almost all marketing ability, is the ability to cheat users.

Now the Internet industry, do a good business product capabilities are strong, with products driven enterprises is the internet thinking, this model will also be the future development of China's business trends. It is based on this understanding that old Cai spend so much energy and ability on products, even positioning themselves as a product manager's role.

The logic behind this is the rapid development and infiltration of mobile Internet, no one can monopolize the channels of information dissemination, the old brand "TV ads + spokesperson + Shop Channel" of the three axes gradually no longer, in the information transparent behind means: If you have good reputation, users will be very easy to know, so users will come to you. If you are poor, users will tell others that it is too rubbish. So the future more important is to emphasize the product, not the market. The future of products, not only to make users satisfied, not only to achieve 100 points, but to do 101 points, to achieve super user expectations, to the user surprise, the formation of word-of-mouth, otherwise, you can only rely on channels, let the platform or channel to slaughter!

Moreover, old Xing turned the heads of the internal examination indicators, they are now 50%, each class has half of the students are recommended by the old students, this has been very great, because the training industry rarely see the target repeat, but old Xing think 70% or 80% is to be proud of the goal, only to prove that my product reputation really good.

Even more frightening, they also offer electric-business coaching classes that are directly measured in effect, six months, two days a month, 15 companies, 2 to 3 people each time, the boss and the core of the person in charge, the site to formulate strategies, set goals, finish next month, and then set goals, so the core of this course is directly to see the effect.

This is a little help on the horse, give a ride meaning, helping more enterprises on the road to rapid development of electric business, less detours, this is sent revamping business school faith.

"It is faith that governs the warrior's action. He was able to endure all the hard pain and reach his chosen word from Ba Jin. In most people's concept, the word "belief" can be either an adjective or a verb, the former ending in saying, the latter being doing.