How to make the brand story simple and easy to spread

This era, because people began to pay attention to the development of cultural and creative industries, whether it is the old family small business, or the listed companies, have started to play a new concept, the so-called tourist factories, while packaging their own brand, give this may inherit the first generation of the cause of a new coat, but also the past has been some deeds, Transformed into a beautiful and culturally-rich brand story, while improving the experience of the scene, and many of them, and more so the popularity of prosperity, the financial roll ...

There is one important key to this, that is, after repackaging, repositioning, exactly what kind of story we want to tell, this story not only to get the public recognition, there is a deeper emotional factors in the inside, so that the people want to have the will to convert into a pen of the deal ...

How to tell the story of the brand simple and easy to spread, has become the inevitable transformation of enterprises to an important subject, the lack of this, just like wearing a brand tag coat tyrants, like a façade of the museum ...

A pile of similar packaging, size and taste of the same kind of pineapple crisp in front of you, why do you choose one of the brands, not to mention he is the more expensive one, why? Can you make the same choice if you tear down all the pineapple bags? I think more than 90% people can't do it, contains me this from snack pineapple Crisp grew up, of course the brand has a lot of production process materials and the process of persistence is we can not see, and this needs to be transformed into a story, speak to consumers listen, this is the power of the brand, if it behind the good story support, I believe that the brand can not do ...

Moreover, in this era, information explosion, oversupply of goods, in fact, everyone can create a "brand", the difference is that you are the brand how many people know, how many people like, how many people are willing to spread ...

Contagious brands are created through stories and experiences.

I think a good brand story, at least three steps to be successful:

1. According to the actual development of the company, the real occurrence of things, create a clear concept, short and understandable, but also have the vitality and credibility of the story,

2. Keep telling the same story in a convincing and vivid but not exaggerated way

3. The enterprise's practice and long-term commitment, while allowing consumers to experience and feel the important link in the story ...

First, it's like introducing yourself, how to quickly tell a piece of people can immediately remember your narrative process, this is the brand story, everyone has a lot of stories, a lot of experience, very rich life process, business is the same, but the focus is how to highlight what we are doing, and other people are different, We represent what is meant to be, the future will have what vision, this is the blueprint of the story, we need to continue to refine, streamline the easy to understand, rich emotional factors, simple and clear, honest not exaggerated, can effectively spread the brand story, very simple test method is that you are not fully agree, is not willing to tell, And your employees are not empathy, willing to continue to speak to more consumers to listen to become a day-to-day behavior patterns, because employees are front-line customer base, they are the most preferred experience ...

Can do this step, the whole enterprise centripetal force will also have a great promotion, the overall operating efficiency will also be higher, also naturally become the so-called corporate culture, which further deepened the brand story persuasive ...

And then, just let the brand story go out, more persuasive and communication, the key lies in whether the brand story has vitality, there is no emotion in it, you can use the actual case as a message to pass out, such as the pineapple cake mentioned above, you can refer to the Pineapple field in person to find the best ingredients , how much time does it take to bake a skin after several artificial processes it conveys a feeling that, as we read in the past, "the grains are all hard", or like m&ms chocolate, they talk about the Vietnamese as cocoa beans, improve the life of local farmers, but also spread the quality of the whole high standard of control of rigor , if you can still be able to express in a scientific way, such as how much to increase the percentage of the cost of more than others ...

Remember, this is a process that needs to be told, consumers are forgetful, but at the same time they are smart in small places, such as when you describe things inconsistent, so be sure to maintain consistency and not paragraph of the same brand story, can have different points, but the main axis is best only one, Many points are to support this spindle, so that consumers will continue to be reminded, and finally firmly remember, become the topic of gossip ...

Finally, the actual experience, the story-telling enterprises more and more, first do not speak well, consumers will be tired of hearing, because it is not true to hear, only to actually feel the experience gained, will really leave a good mark, this is the role of many tourist factories today, In fact, many physical stores can have such a function, incarnation for the so-called Experience Pavilion, which of course also requires a set of standard procedures, such as the experience of handmade soap, it must have a standard process, otherwise, the consumer came in, although to do his business, but also do this once, And he would not share it with friends, or although sharing, but negative views, it is not wonderful ...

Or should I remind you that

No Bon no gain ...

The creation of the brand story is a long process, perhaps the network can speed up that a little speed, but must remember, do not harmful, can tell a good brand story behind there are a lot of persistence, and these insistence is often take time to sink and accumulate, just as the so-called ancient law process, no hurry, in addition, Consumers need to guide, so the overall marketing plan and marketing implementation also must be less, otherwise can only be narcissistic ...