How to make use of the big data value produced by Enterprise social

In 2012, the international giants, including Microsoft, Oracle, SAP and IBM, acquired the layout of the corporate social market, in which Microsoft acquired Yammer last June, and Oracle bought a corporate social platform company Monthly for three consecutive months last year. In August, IBM announced the acquisition of Human Resources Outsourcing service provider Kenexa to increase IBM's competitiveness in social and human resources products and technologies at $46 per share, at a price of USD 1.3 billion. In the same month, Salesforce confirmed the acquisition of the social marketing platform Buddy Media, which had already reached a 689 million-dollar acquisition agreement as early as two months ago.

Domestic enterprises, in addition to the home of Kingdee Cloud, there are North Sen Tita, 800 guests and other corporate social platforms competing with Taiwan. More and more enterprises choose social Business solutions to get business opportunities.

Enterprise social Market in the past 2012, has become the domestic and foreign software companies in the eyes of the "sweet cakes." According to IDC, Corporate social software will grow from $8 million trillion in 2011 to $4.5 billion in 2016, with a compound annual growth rate of 42.4%. Enterprise social software is a promising prospect, and major software companies and solutions will naturally not miss the opportunity to get a piece.

and Kingdee Cloud home in the online less than 8 months time, Yammer the world's largest corporate social platform for the same period of development speed. By the end of 2012, Cloud home enterprises have more than 22,000 customers, more than 355,000 enterprise users. Through cloud technology and social network, it creates an internal social workspace for the enterprise, and constructs an independent, private and secure enterprise social environment. Cloud Home can integrate with the traditional ERP products, build enterprise ERP, portal, business system and social integration platform, realize the rapid and cooperative office within the Enterprise, make the staff more convenient and effective exchange and sharing, reduce communication costs and improve work efficiency.

Social networking has become an unstoppable trend, and corporate social networks provide companies with unprecedented amounts of information about customers and buying trends. How can social networks generate value, and how can they be processed and translated into appropriate actions and policies? Also become the software vendors and channel business thinking of the key.

According to a survey by Oracle, 93% of North American executives believe they will lose part of their revenue if they do not make the most of their data. "We need to build strong systems to analyze these massive social media data and connect them to the intersection of consumers and brands," explains Marita Scafi, a digital analyst. ”

SAP also announced the launch of its corporate social platform Jam last year through its official microblog, a company called SAP Jam, a platform based primarily on a new platform for SAP-acquired successfactors companies to integrate with its SAP own streamwork software. This means SAP will become a major player in the social software marketplace.

It is expected that a large number of new software and tools will be available in 2013 to complete the analysis and application of mass social media data.

(Responsible editor: The good of the Legacy)