How to make visitors trust the website

When we pass the form, the component that has changed very little since the birth of HTML, it is obvious that we want our visitors to respond positively, and then we can get the information we want or have not yet learned. But the huge obstacles that lie between us and our visitors are clearly not just a lift from the looks. Although, in most cases, simply from the time and complexity required to fill out a form, for each individual visitor, a form that completes the expectations of a site owner may indeed be a matter of seconds, with a full hand, but with a very low rate of completion. That's why? Although the answer to the question is a very simple matter, but in essence, it embodies the full trust of visitors to the site. Therefore, building the necessary trust between the visitor and the website is a key element in improving the rate of form completion.

Did the visitor fill out the form hastily or read it carefully? or simply refuse to fill out a form?

This question is not difficult to answer, in life we fill out form form of the http://www.aliyun.com/zixun/aggregation/706.html "> Opportunities abound, recall the most times we signed the package process, Although there is only one single paper form, it is essentially not much different from the complex forms. How are we doing? Maybe we can also recall the last time we signed a credit card POS record, which is a pretty full financial transaction form. If a bank's credit card needs to be filled in for a few times each time, that person will use their service, so it is the first step to make a comprehensive analysis of the environment and filling habits of the form's intended fill.

Choose the right time to ask questions

Choosing to ask questions in an inappropriate practical way is very bad, it is likely to scare the user away, and the same problem is put in a more appropriate time it is likely not only to scare off users, but it may be perceived as reliable and trustworthy behavior by users. Back to the credit card example, if you need to sign before each consumption, even if the signature may not involve confirming a transaction, it is also a very annoying choice to apply for a transaction. Similar to the tragic experience we had when we signed the parcel, we had to sign it before the acceptance, which was widely criticized.

Positive information that can support form authority

Another important signal that affects how well a visitor trusts a form is access to how much authoritative information is received from the page on which the form resides-essentially, the form's credibility derives largely from the organization that publishes it and the Web site that renders it. Just as the forms on sian.com.cn and 163.com are generally more trustworthy, very few forms from people.com or xinhuanet.com generally doubt their reliability. So for the general no large web sites or very high-profile sites, how to improve the credibility of their own forms? In addition to upgrading the site in the industry outside the visibility, there are a few small skills to solve the difficult moment:

1, proof of the authority of the form: if the form on the site is not our own design, then we can form the publishing body or the designer's reputation to increase the authority of the form.

2, provide direct contact: In general, the long-term form of mail or phone dependence, let us all more inclined to believe that the provision of rich and convenient contact way of the site is credible, and its form has a relatively high credibility.

3, to ensure that the design of the form is consistent with the overall style of the site and professional standards: a different style, and the whole station other pages completely out of sync with the form is often difficult for visitors to think that the site is a trusted part, not only can not borrow the credibility of the site to promote visitors to fill out, but often will cause unnecessary suspicion, Destroy the sensory impressions of the entire website and the form. The bottom line of professional standards is to stay away from all sorts of bugs that cause forms to work incorrectly or perfectly, ensuring that mainstream browsers, common thin clients-such as more and more mobile visitors-can normally access your site and form.

4, always let the ads away from the form: this is nothing to say, a full of advertising pages can not have a good conversion rate-in fact, advertising will often take away visitors or let visitors heart aversion.