How to obtain the trust of consumers

Many of the owners of the retail business, first of all ignore the management and management of the advanced philosophy, now the most need to solve a problem is how to retain their consumers. In other words, how to make your customers like you, including products and services, brand and culture, and then always buy. Retail sells small things, but selling one makes a little money, in a customer can not make much money, this force is also very large cumulative, quantitative change is bound to form a qualitative change, when there are countless consumers every day to contribute to your "Xiao Li", you get the big profits, your business can be said to be a big business.

"Electric Dealer" is a new form of retail trade pronoun, that is to move the business to the Internet businessman or business. Now there are too many people to do electricity, but do not do a lot of good, not to say all do badly, but because do all the same, from the product to the interface, from the service to marketing, similar. In my opinion, "electric business" is also a common business, the most important is the product, the most crucial is the consumer, this is two thigh, integral, business pillar-more than a few legs although can walk, and walk fast, but the two legs are always more normal than ten legs of people, more healthy.

Therefore, in the premise of having a product, the electrical business should put all the energy on how to "stick" the consumer this core point, in my opinion, in order to "stick" consumers, do not let Ta run away, we can at least do the following things:

1, do not make consumers a fool, every consumer's opinion is worth thinking, although sometimes most of the consumers come up with problems that you are tired, do not want to deal with, but please remember that the consumers are willing to talk about the consumer is a hope for you.

2, the product is all the root, if you can not do a different product, it is necessary to do a unique product value and culture, this is not only in the packaging on the marketing to strengthen, but also from the use of products to tap the value of consumers, the intention to dig, must let consumers feel a bright, deeply remember.

3, the consumer's personal data is you obtain important "assets", but do not abuse or excessive harassment, is to send text messages or email, but also to enough, as in the pursuit of love, if she is interested in you will certainly respond positively, too much of the crazy bombing will only bring negative impression;

4, to build an interactive mechanism with your consumers, when the site has done a market promotion, need to have a port to receive consumer feedback, collect the user's voice is the easiest thing, and then you know how to do;

5, but also have a tracking consumer behavior, users return to the trajectory of the data backstage, so you can be the overall situation of your site to be sure. But the important thing is not to be confused by a lot of data, as long as the most important one or two data is enough, analysis and digestion, like two legs, you know;

6, no consumer does not want to spend the least money to get the best things, but there is no cheap and high quality things in the world, you'd better tell the consumer that your products here are inexpensive. Don't argue with consumers about how good your product is, because not only do you have this product, but you don't know much about your product.

7, you have to have a product price system of your own, the high school low product classification management, should not be in the initial stage of the IPO to lift the price, and then the big price to attract consumers to buy, this is tantamount to moving stones to hit their feet, because you can predict that your products will also experience many rounds of promotional discounts, Experienced consumers will turn over the history of sales records, and then the integrity of your query, the old customers are slowly lost;

8, if your goal is to make a brand, so can not discount no discount, the price war is "death squads" type of the electric dealer strategy, and discount, but also with the package to send gifts, so that consumers feel good, remember that most people do not necessarily want to buy a bargain, but they must be "take advantage".

9, from the operating point of view, you choose 100 products to sell 10,000 pieces, or 1 products sold 10,000 pieces? Please set yourself a mission: existence is the product of manufacturing quality! There are too many homogeneous junk products in the world, and you don't need one more to carry. Quality is Word-of-mouth, quality is the guarantee of survival;

10, consumers each choose to buy your products, that is to have an exchange with you, experience your service, cherish every opportunity to communicate, it is best to let consumers stay a little ta comments, whether good or bad, can let you understand the real idea of consumers. The electric dealer should pay attention to the first 100 customer's opinion in the initial stage, in front of 100 feedback, can let you comb out the consumer most key one or two demand, then enlarges it.

11, never tell consumers that you do not make money, you do this activity is a loss to earn credibility, business to make money is justified, do not need to put on the "public good" label, so that consumers think you hypocrisy. As long as you make the product quality, make unique, consumers are willing to let you make money, profit is the basis for survival.

12, in the course of business, there are some such problems are always unavoidable, in the face of the consumer's doubts should be open-minded to accept, patient answers, do not rush to protect themselves, and the face of the consumer sometimes vexatious also should be calm, not abusive, customer anger has always been a reason, certainly you do not yet in place, often reflect and improve.

13, must have their own principles and posture. In dealing with public affairs, must be fair and impartial, not only the generosity of large enterprises, but also the humility of small enterprises, "like a real brand to do things", the real brand to convey to its consumers the feeling is sincere, reliable, trustworthy, so that consumers to have you proud of it!

14, we should pay attention to the power of "community", if possible, now set up a consumer community, your old customers, potential customers are gathered together, to build an online home for TA, such as the light wing net such as Taobao after the garden, for consumers to build a sharing and shopping community. The value of the consumer community lies in "manufacturing Word-of-mouth", "topic interaction", "information dissemination", "Cultivating opinion leaders", "listening to customer opinions", and all kinds of things that you think are beneficial to the enterprise, can be obtained from the community, from the customer. More importantly, by doing this community for 12, you will find that the cost of management, service and marketing will be greatly reduced.

15, if your site now has a consumer community, it is good, delegating some good with customers to operate it, ask them to mingle with consumers, and have the service spirit of complaining, not only to patiently solve the problem of consumers, but also must make friends with consumers. Finally, focus on those women who love to share, who are positive, friendly and helpful, and who will be Your lucky star.

16, from the homepage of the site to the inside page of the product, you have to convey to the consumer such a message: You are not only the business of selling goods, but sell a life philosophy, selling is the service and experience. Consumers will buy your product for a while, instead of a lifetime impulse. In the absence of a group of old customers, loyal customers in the case, do not worry, to maintain patience, in order to rush sales and desperately discount sales, will only allow consumers to leave you faster.

17, as much as possible in the site navigation map, the product page leaves a number of ways consumers can contact you (mainly online), such as consumer community entrance, online message board, feedback mailbox, online IM, etc., if the product really has problems, so that consumers can contact you the first time, feedback, Do not evade the responsibility.

18, when your old customers, active customers shopping, do not skimp often give them some small gifts, the gift really does not have very big very expensive, as long as lets your customer know this is one of your intention, is you to them to support you the sentiment to be good, the loyal customer generally is very sensitive, as long as you respect them, they also will report to the peach and plum. Long-term trust you, support you, for you to spread Word-of-mouth customers, should be "VIP" treatment.

19, pay attention to your product display in front of the consumer first impression, good impression will give you points. If your user object is predominantly female, then might as well add a little more lovely, perceptual elements, such as the outer packaging design pink a little, color with a more vivid, softer (let consumers know what you are "color"), in the box and put a handwritten note, all these, is to make consumers more expect to receive your things, and experience moving.

20, remember to "marketing", not advertising. Through a variety of social media channels to spread the brand, spread your story with customers, communities, microblogs, blogs, SNS, news, go where all your customers and prospects go, get them to see you and be proud to be your customer, and occasionally some people jump out of the crowd and say, "Hey, I have used the things of XX family, not bad. "See, that's the answer you want."

In consumer services, there is no permanent method, all the usual methods need you to do over a cumulative, will have a positive effect, slowly erupt its power. And if there's a super effective way to get the public focused on you right now, eyes shiny, like 1 yuan seconds to kill, jump price clearance, full 50 percent of this activity, can be for you to earn enough eyeballs, but this method is like dozen hormones, is not sustainable, but also disrupt your price system, so that your next business difficult to carry out. I think, after thinking twice, you may not adopt this kind of short term effective, long-term harmful way to "please" consumers, is not it?

In short, remember a core point, all you do is to let consumers trust you. With trust, consumers will be with you to rub Sparks, will have a passion, like a lover to TA's friends and relatives to introduce you, TA will be proud of you, and TA's friends and relatives will praise TA have vision. It's all that simple.

Map from the World Network business