How to popularize the application of user behavior

Mobile application market is huge, the future application market will still be "entertainment + social" leading, I believe this is a lot of application developers are very familiar with, but to seize the user behavior to do the promotion may or get a greater effect, we first look at a group of "2010 China Mobile Gaming User Behavior Survey Report"

When Le net game applies Data

From which we can see the user most attention to the game interface friendly and the smooth nature of the game.

When Le net game applies Data

From which we can see a few Chinese users unique consumption habits (many players still have a "martial arts Dream", Chinese users prefer competitive games, the end of the month effect, 23:00 to 24:00 per cent of the peak traffic, the forum is still the main channel for many users to download clients).

Users go out to play mobile phone games (at home, the proportion of work is very high) mobile games are mainly casual games (hard core is also key) can be discriminating to develop the game (in fact, rely on mobile gaming is not easy to make money.) Last March, Simon Carlesss, honorary chairman of the Independent Gaming Festival (Independent Games Festival), published a set of data at a conference: 90% of iphone apps are not available, and only 7% of apps are lucky to make ends meet, with fewer 3% Developers to achieve profitability. The brand does not matter the development of this industry has matured (obviously immature, with the development of hardware technology, ar/nfc/mobile payment and so on will provide more space for mobile game development) mobile applications to promote ideas.

Many developers have been fretting about app promotion in interviews with domestic mobile app developers. On the iphone, a number of applications only ranked Top100 to get exposure, and the Android platform, because of the wide range of mobile App Store, inconsistent, and the hardware is inconsistent, but also to the Android developers bring a lot of trouble, here to say their views.

1: Viral transmission (recommended "Things about social games")

Viral transmission is divided into direct means and indirect ways;

Direct means-a friend invites a user to send a message to another user, directly inviting the other to participate in the game, usually in the form of a request.

However, at present, many hand-tour developers generally use more rigid direct direct transmission (such as through the text message to send "recommend a fun ..." to the user's friends, or on the microblog published), such a way of communication is offensive, two users are not motivated. First of all, through the badge and other game props to motivate users, such as how many friends can get badges to win rewards, but also can be set only to invite friends to enter the next stage of the game, and finally can use the interaction between friends to achieve viral transmission, such as the gift of each other.

Indirect approach-information wall transmission

Use social media to promote the player's ego, the screenshot of virtual characters, and so on. In addition, the use of social media to call on people to act together, initiating activities will also become an effective means of dissemination and promotion.

2: Weibo

At present, micro-blogging in China in full swing, many enterprises have launched micro-blog marketing. Micro Bo marketing low-cost, very suitable for personal developers to promote their products, the following is their own understanding:

A: Weibo is the media

Micro Bo is the first media, the media will provide content, then the first must have a content planning.

At present, many enterprises either regard micro Bo as a sales marketing channel, direct release special or award-winning activities, etc. some enterprises to the micro Bo as a timely manner to listen to user feedback channels, many of the content of their products are related to the introduction and improvement, and no other.

1 to have content planning, you must first know what your target users like (interesting, informative, entertaining, and so on), using the content of relevance to attract targeted users (content marketing).

2 other content to be fine. The so-called fine, is not shoddy.

3 content classification should be done well, use @+ users to attract forwarding, content format to be diverse, video image ...:

4 Maintain a fixed frequency of updates.

B: Weibo is from the media

Since the media means personalized, represents your brand identity, but also represents not the Top-down transmission, but the equality of human interaction (encourage your team members to open Weibo, of course, each employee's microblog can have different characteristics, but it is better to have a unified theme).

At first, it's possible that your microblog was not commented on or forwarded by anyone, then comment on your target user's microblog (especially the microblog of the opinion leader, but only if the opinion leader is also your target user, otherwise your comments will only drown in the ocean) or invite mutual powder, etc.

3: Forum and application Store

As mentioned earlier, the forum is still a channel for many users to download apps, but compared to microblogs, forums and app stores are still uncontrollable for many developers, but you can also accumulate influence by posting the best posts. A person without the slightest influence on the forum to promote their application will not have much effect.

In addition, there is no user to where, you go! How many forums are you active users?

Recommended topics, the latest topics, the latest responses, this week's hot, Community essence, day posting rankings, weekly charts, and the list of the month, your application has not appeared, these are able to improve your application of the exposure rate.