How to provide customers with the coveted data center services?

Looking for a new client? Time and http://www.aliyun.com/zixun/aggregation/10494.html "> Project management software company Journyx CEO Curt Finch explains how to promote data center services, So that customers can see the total return on investment.

Often based on familiarity with it and data-store programs, there are a number of categories of organizations that identify data center services. Some companies have considerable experience and may be interested in the more technical aspects of data storage. However, when it comes to exploring alternatives to data storage systems, many customers are largely inexperienced. You can position yourself as a knowledgeable expert and step in to help potential customers solve many of the problems they may face, thereby creating a competitive advantage for themselves. Here are a few simple steps that will help you communicate the benefits of your service to new customers, while winning the respect of those who are more concerned with technology.

First, pay attention to security.

It's not surprising that security is a key concern for the vast majority of customers, and that's a good reason. Customers choose dedicated data centers because their information is valuable and they want to protect the information properly. As a result, it is important to develop an Easy-to-understand security protocol. While almost every datacenter knows the importance of protecting data through software security, away from hackers, the physical security of data centers is also important, and your customers may want to know about your program. For example, how many cameras did you install in the Data center facility? Can you protect data and prevent data loss? Who can access the data center facility and when? How long is the security record retained? What precautions have you taken to protect the data in the event of a fire?

Solving physical security problems is even more important to potential customers than software security. First, more customers will understand the physical security system in all technical details, which will help keep your software safe and secure. Second, it conveys the message that, since you are willing to implement a rigorous physical security system, you are attaching great importance to your data services.

Ii. act as a knowledge base.

You may be surprised to hear that many people who build or operate data centers do not communicate in the right language; too many people actually don't know the technical information about the day-to-day operation of the data center. Therefore, it is important that you familiarize yourself with the operations of your data center and communicate this to the customer as a priority.

For example, a customer may not know the difference between an open transmission and a closed transmission, or what an ATS is. You should be prepared to answer questions such as those that are easily understood by people who are ignorant of technology. It would be better if you were proactive in informing your customers about this information. Include information that is directly related to customer data requirements, such as how much electricity is allocated to their racks (or rack spaces). If you can provide custom solutions to your customers without any difficulty, this will lead you far ahead of competitors who often treat customers as another gigabyte of data.

Iii. location, efficiency and availability.

Logistical issues are often overlooked by data centers, but may be critical to customers. For example, where is your datacenter facility? The customer needs a location that is easy to access, so if you have a way to save your customers the hassle of moving the system up to 10 flights of stairs, you'll need to save the trouble. Similarly, to consider the placement of machines, be sure to explain why they are placed here. It might be a good idea to put the rack in front of the window, but you'd better make sure that the morning sun doesn't get too hot in the rack system. Putting the machine in a place where the temperature is controlled and explaining why it shows that you are more focused on the actual problem than on the surface.

Finally, someone is responsible for communicating with customers. The quickest way to win or lose customers is through customer service, especially when their vital business data is at stake. Send an employee (preferably a supervisor) to sit down and have a good talk with the client. Don't give customers the impression that you can do better in some ways, or that you are irritated by the questions they raise. Let customers know that they can access their data smoothly and unimpeded through your data center. When it comes to building good relationships from the start, it's important to send a person in charge to talk to customers about data requirements.

As you can see, the most important concept that might affect the confidence of potential customers is communication. If your client doesn't trust you, you have no other good data storage system. Of course, you should strive to implement the best solution and make sure your customers know it.

Original link: http://www.crn.com/blogs-op-ed/channel-voices/232300017/ How-to-be-the-data-center-of-your-customers-dreams.htm;jsessionid=i5xh1qko4ieqbomkqlfcgq**.ecappj01