How to realize the benefit of integral reward system

Points have been with our daily life of various food and clothing in the consumption of the relationship, all the restaurants, retail, shopping malls, travel agencies ... And so want to through the integration mechanism, so that visitors to the consumer for the future may be the "benefits" to be expected, and then be able to often come to consumption, so long time down, will cultivate a number of loyal consumers, at least can let the performance comparison has been expected ...

Moreover, as the cost of channel becomes increasingly high, the cost of network marketing is becoming less and more easy to obtain reasonable ROI, when more and more businessmen think of operating members, integration is almost impossible or lack of an important link, only to create a mutual benefit between the sale, can be long and long, otherwise it is not the enterprise because of loss and can not continue to provide low price concessions, That is, customers feel stripped of stunt and dare not return to the door ...

However, we have come into contact with the so-called Membership bonus system from various businesses, to be honest, rarely does it really make us feel that we have "substantial benefits" or even a willingness to accept, which is a pity that it takes a long time to get a membership plan, but it doesn't attract the attention of the customer. This not only makes the enterprise mistakenly believe that the member business is meaningless, more and more put in more marketing costs, just want to make more potential customers willing to try to experience their goods or services ...

Why is a good point of integration reward mechanism can not play its due benefits?

In fact, the answer is simple, the reward is not attractive, may be the choice of a single or too few choices, or the threshold of reward is too high, people feel that is not, or to join the membership and the integration of the process is too complex, so that the popularity, and even worry about whether the personal data will be lost, Tam new all the while by some inexplicable phone or sms harassment ... Wait a minute...

It seems to be a very simple thing, I think a lot of enterprises in the beginning did not think very thoroughly, so that the introduction of some ineffective mechanism, and then because of ineffective mechanism caused by bad results and further made the wrong judgment ...

So I share some ways to make reference to you:

First, enhance the versatility and fun of integral use, you don't have to die. Board can only be exchanged for specific goods or services, may add points to redeem, or add some points consumption of the game and lottery activities, so that a bit into a fun, customers will be willing to earn points, can also increase the integration of other multiple channels; In addition, if the product is too single, you can try to work with different industries, increase the number of points can be exchanged options, so that the integration of the real play turn up ...

Second, the use of the site as a member of the operation and integration of the exchange of the entrance, in particular, offline entities of the enterprise, because the spot may not be very detailed description of the staff, while some customers are ashamed to ask, of course, many companies have been doing this for several years, but also to obtain good results (especially foreign credit card and aviation industry In addition to this, but also using the system to manage and automatically send reminders, and even the combination of mobile phone app as an online integration of the media used, this will bring great convenience and attractiveness ...

Third, integration policy think twice, do not casually change or provide a number of incompatible integration mechanisms, especially the value of the integration of the best not easy to change, I know many enterprises, although there is no regular change in their points to earn and use the method, but each time the changes are very large, There are even two or three sets of integration mechanisms at the same time, so that users do not feel the clue, also led to the use of the will, and some enterprises because at the beginning just want to use excellent integration mechanism to attract join, wait until after forming, take into account the high cost of preferential and arbitrary changes, but also to the user a kind of fooled feelings, and then appeared "trust" problem , it should be done before ...

Four, consider the security of information, the general enterprise in the start of the member management and integration mechanism, rarely take into account the system's support and the security of information protection, resulting in the regular member information leakage, or internal staff for their own interests and looted member information, And some members because of the value of the integration and can be exchanged for things, and easy intrusion system to change the integration of the system, integral is actually a kind of virtual currency, not to take into account more ...

Five, consider the integration system of external docking, most enterprises in addition to comprehensive shopping malls or large shopping sites, in fact, customers accumulate points is difficult to fully use, because there are too few convertible options, at this time, we must seek cooperation with other enterprises, some companies are dedicated to provide integration services, He gathered all the goods and services he could get, and every enterprise want to join this system, must consider the problem of the system docking, such as a shopping mall 100 points, how on the B site to exchange the equivalent of goods (or services), must take into account the integration rate and the two systems can be interactive docking problem ...

Actually, integration mechanism itself is a good thing, at least for the members of the operation, as well as the establishment of loyalty, the integration has not been due to the benefits often from the start did not think clearly, and did not really create a winning, a formality of the cause, I think in the future in the era of high cost, This is a relatively important subject, and since to do so, do it carefully ...