How to reasonably find the keyword of accurate search engine bid promotion

Absrtact: Bidding keyword selection is very important, the advertising circle that the choice of good keywords for search engine bidding is not an easy thing, it needs to consider a lot of factors. If the keyword is related to the theme of its own website, and as the audience group experience search

Bidding keyword selection is very important, the advertising circle that the choice of good keywords for search engine bidding is not an easy thing, it needs to consider a lot of factors.

If the keyword is related to the theme of its own website, and what kind of words are searched by the audience group? If there are some key words can affect the potential customers of the product preferences, so as to explore these potential customers more demand? Visible, want to choose the keyword which uses in the search engine bidding promotion, under painstaking effort to analyze and research is essential. Then how to reasonably find the exact search engine to promote the keyword?

In fact, for the selection of search engine bidding keyword, no matter which one of the search engine auction promotion, there are some common, the following advertising circle to say this common four keywords.

1. Brand words

Brand Word refers to the word that can embody the brand title of strength. For the general customer, search brand words have a strong eye, and have a high degree of loyalty, so if the brand name has a certain brand effect, and the brand Word ranking is not ideal when the search engine bidding to promote the brand words. And if the brand word natural ranking has been the first place, and did not bid, it is not recommended to bid.

2. Industry words

Industry term refers to a specific industry, the expression of products in the category of words. This category of words to some extent will affect the potential customers of similar products, also belong to the Enterprise Keyword potential choice vocabulary.

3. Product Word

Product Word refers to the name of the product provided by the site, a nickname, the product can show users the most direct search purposes, is the key words necessary vocabulary. Such words may face the most direct demand, bringing the most direct potential customer vocabulary.

4. Product Consulting Words

The product consultation term is generally used to refer to the words for the product consultation, which is more close to the user's colloquial word. Such keywords are often more accurate, and affect the customer's consumption decisions, the conversion rate is often the highest.

The above is the advertisement circle to search engine bidding promotion keyword choice Some views, if has any question or the wrong place also hoped pointed out and the exchange.