How to run the "last kilometer" of electric business enterprises in the era of internet shopping?

Wu Hong, deputy director of Zhejiang Provincial Forestry Department, CPPCC member, China

CPPCC member, chairman of Suningyun Group Jindong

CPPCC member, Secretary General of China Electronic Society Xu Xiaolan

Newspaper reporter Sun Liming-June Beijing report

Logistics does not give power, the electric business meets the off-season. This has become the most current E-commerce enterprises encounter a general embarrassment. On the one hand, most of the current use of third-party logistics, the way the need to take external forces to complete the entire transaction process, the logistics has a great dependence. On the other hand, occupy the domestic logistics market 90% of the share is small and medium-sized logistics enterprises, small, scattered, disorderly characteristics of the industry is difficult to meet the rapid development of the electrical business of logistics and distribution services to large-scale, professional requirements.

In the current fierce competition in the electric business, how to solve the logistics problems, walk the "last kilometer" of the distribution road, so that the net purchase of goods can be delivered to consumers faster, become the "two sessions" during this year's attention to the hot spots. Yesterday, Chongqing newspaper reporter invited to the National Political Consultative Committee members, Suningyun Group Chairman Jindong, CPPCC members, China Electronic Society secretary Xu Xiaolan, the National Political Consultative Committee member, Zhejiang Provincial Forestry Department deputy director Wu Hong, together to solve this problem advice.

Situation

The trillion net buys 75% by the distribution, the logistics work, the electricity merchant is forced to close

Chongqing Business Daily: What role do you think logistics plays in E-commerce? Why will the electric business enterprise become more and more trapped in the situation of logistics?

Xu Xiaolan: According to the data released by China Internet Network Information Center, as of December 2012, the size of China's online shopping users reached 242 million, the Internet shopping usage rate increased to 42.9%. It is expected that at the end of "Twelve-Five", the proportion of net-purchase market transactions will reach 10% of the total retail sales of consumer goods. Logistics is full of the entire electrical chain, from procurement to distribution, logistics not only affect the power business enterprise supply chains, more directly related to the user experience of the electric business audience, for the future development of the electric business has a significant impact.

Jindong: After more than 10 years of development, the electric business has already become one of the most important channels for the public to consume. But the whole electronic commerce operation completes, must depend on the logistics. For example, just past the spring Festival period, because a lot of logistics enterprise staff holiday, resulting in a lot of relying on third-party logistics distribution network operators in the online shopping season forced to close, which to a large extent has been reflected in the logistics of the impact of the electricity quotient. It can be said that logistics is now in the whole development process of the electrical business, the role has not traditionally been a supporting position. With the development of the electric business, logistics in which the role is more and more obvious, which is why, including Suning, almost all the power of the electric quotient, now in the self-built logistics reasons.

Wu Hong: According to the China E-commerce Research Center data, 2012 China's online retail market transaction size has reached 1.3205 trillion yuan, an increase of 64.7%, accounting for the total retail sales of consumer goods 6.3%. Among them, only Alibaba's cat and Taobao on the breakthrough of 1 trillion yuan, and the current 75% of online transactions need to pass the kind. Behind such a number of figures, we can see the two meanings, one is that the electricity business in the public consumption has played a more and more important role, the second is the logistics, has become a very important factor in the development of the electrical business. As far as I know, it was because of the weakness of logistics that has caused a series of problems. For example, there will be a lot of electrical business due to logistics distribution is not in place, frequent customer complaints. Under such circumstances, many electric business enterprises even do not hesitate to increase the burden of development, but also have to invest heavily in their own logistics.

Reason

Poor facilities, high investment threshold, logistics can't keep up with the development of electric business

Chongqing Business Daily: Since logistics plays such an important role in the development of the electric business, why is it still developing relatively weak today?

Xu Xiaolan: This involves all aspects of the problem. On the one hand, although China's existing logistics infrastructure construction has a great development, but still relatively backward, on the other hand, it is not easy to obtain the logistics license plate, large investment and other high threshold constraints, but also become a constraint on the development of logistics a major factor. In addition, for a long time, the development of electric business in China is very rapid, such as logistics and other ancillary industries can't keep up with the development speed of the electric business, in fact, is a relatively normal phenomenon.

Jindong: From network construction to personnel configuration, and then to the acquisition of logistics licences, investment logistics in the upfront need for a lot of costs, and once put in, orders are likely not to be protected, which is doomed to simple logistics enterprises in a short period of time to recover costs. This is the main reason why most capital is more indifferent to investment logistics. In addition, the current logistics "last kilometer" link distribution of extensive, inefficient, security risks, these problems in the one or two-line cities are reflected, let alone other regions. From outside the city to the city, logistics links are many, in the increase in the cost of circulation also increased the burden of people's consumption. The delivery of passenger cars is often used as a freight car, the common distribution rate is low, resulting in serious waste of resources. And a large number of "last kilometer" of the goods are electric vehicles, motorcycles and other distribution, which also to the distribution of personnel and the safety of goods brought hidden dangers.

Wu Hong: In my opinion, the weakness of infrastructure construction, also caused the logistics "last kilometer" development is limited. For example, in terms of the size of the population and the number of transport network density, our country is only 1344.48 km/million square kilometers, while the United States for 6869.3 km/million square kilometers, Germany for 14680.4 km/million square kilometers, India for 5403.9 km/million square kilometers. This shows that China's logistics infrastructure construction, still far from the level of developed countries.

Recommendations

Optimizing admittance system, attracting more capital, guiding development of common distribution and improving efficiency

Chongqing Business Newspaper: In your opinion, from what aspects to try to break the problem of logistics development, so as to ensure the scientific development of electrical business and reasonable operation?

Jindong: I believe that the electrical business enterprises to protect the "last kilometer" logistics unobstructed, is a "comprehensive project." This needs both the Transportation Department's optimized management, but also needs the related industry supporting support. For example, the city's restricted zone management contingency "interception" for "dredging", the public transport to the public transportation height, for its rational planning of routes and parking spaces. At the same time clear models and exhaust emissions standards, so that the "last kilometer" really smooth.

Moreover, at the policy level, policy guidance should also be adopted, vigorously develop common distribution, night distribution and other means, to encourage large retail enterprises in their own stores, to open up distribution points, and gradually promote their own, personal logistics and distribution system to the industry, the community open to effectively reduce the number of distribution lines, vehicles, improve efficiency, Reduce pollution and ease congestion. At the same time, we should establish the industry operation Standard as soon as possible to effectively protect the personal information security of goods and consumers.

At present, suning in the development of e-commerce in the process, but also in the direction I have just said to work hard. But I think, modern circulation industry must have modern operation means and ability, our enterprise in vigorously develop the logistics, the Government should also encourage to support retail enterprises, logistics enterprises to build logistics Base, and actively upgrade the information, automation level, improve commodity picking ability and distribution efficiency.

Xu Xiaolan: In my opinion, in addition to the construction of enterprises themselves, the relevant departments in the promotion of transport lines and other logistics infrastructure construction, on the basis of the current implementation of the logistics industry should optimize the admission system, encourage more capital to enter the logistics industry. Once the logistics industry ushered in more investors to intervene, on the one hand to help break the industry monopoly, on the other hand, the full market competition will also help the industry to establish a mature operating mechanism, rapid development.

Wu Hong: Logistics infrastructure as the basic industry of the relationship between the livelihood of the nation, I think the next step, the government should be more to act as the role of investment subjects. For a long time, although the electric business enterprise for High-quality "last kilometer" distribution demand exuberant, but because the logistics infrastructure investment, the recovery period is long, the investment social benefit is much more than the economic benefit, the general enterprise's investment ability and the enthusiasm are deficient, after all, the enterprise invests the main goal is to consider the But the government's starting point is different. Under such circumstances, vigorously develop socialized logistics, improve resource utilization, reduce the burden of logistics enterprises, should be at all levels of government next important work to promote.

Comparison of logistics network density

China

1344.48 km/million sq km

India

5403.9 km/million sq km

United States

6869.3 km/million sq km

Germany

14680.4 km/million sq km