How to take the road of electronic commerce in Enterprises Basic article: Electric Business Operation Skill (III.)

3. Key industries of e-commerce

Clothing shoes and hats accounted for the entire electric business retail sales of more than 30% of the share of books, cosmetics, audio-visual, etc. still strong. But it does not mean that businesses are only profitable if they are engaged in these industries. Instead, these hot industries have become white-hot, suggesting that companies should avoid engaging in these industries without strong brands or financial support. On the contrary, some derivative industries or subdivision industries will be very popular with the market.

For example: Cosmetics and skincare products have always been women's favorite, but also a highly competitive industry. But pregnant women skin care products but few enterprises, there is a company in 2011 launched a series of pregnant women tender skin, lock water, isolation, radiation, such as a series of suits. As a result of pioneering a subdivision of the industry precedent, only a few months later, the monthly sales broke through 5 million yuan.

Therefore, enterprises do not need to look at the already too mature industry. Can be divided into groups, or in the immature industry to focus on breakthroughs.

4. Financial situation of electronic commerce

In the first half of 2012, a total of 30 e-commerce enterprises in mainland China have been injected into the venture capital institutions, of which the disclosure of investment amount of 23 enterprises, the total amount of financing reached 3.517 billion yuan, the average E-commerce enterprise financing amount of 153 million yuan.

Market Size: The first half of 2012 monitored the disclosure of China's e-commerce financing incidents in a total of 25, of which 24 of venture capital, the total amount of more than 5.96 billion yuan, IPO 1, the total amount of fund-raising 760 million yuan.

Segment industry: In the segment industry, the amount of money for the consumer of footwear accounted for the entire industry (25.8%) ranked first in the entire industry, mobile phone company accounted for the entire industry (23.4%) ranked second, then the electric business service Providers (12.8%), Luxury (11.2%) and so on.

Last year's financing amount: in the first quarter of 2012, the amount of investment was up 24% from the same period. In the second quarter of 2012, the amount of investment and financing decreased by 71.3% over a year earlier.

Types of investment funds: In the first half of 2012 China's e-commerce industry investment mainly in foreign currencies, has disclosed the amount of foreign currency investment accounted for 51.4% of all financing, compared with foreign currency investment, has disclosed the amount of RMB investment accounted for 30.7% of the total.

Investment case City Distribution: from the geographical distribution, E-commerce enterprise financing mainly concentrated in Beijing, Shanghai, Hangzhou, Guangzhou and Shenzhen and other first-tier cities. Among them, Beijing has 10 e-commerce financing cases ranked first, Shanghai billion 6 cases of financing followed.

Single investment scale: In the first half of 2012 E-commerce Enterprises in the single investment, the amount of single investment is mainly concentrated in the 100 million yuan to 500 million yuan this interval, showing that the 2012-year venture investment e-commerce industry no longer pursues blind valuation of the promotion, but more value discovery.

In the internet world popular a saying: primary level play operation, intermediate level play mode, advanced level play capital. Although it does not represent the full picture of the Internet, it does reflect the impact of the Chinese Internet on capital operations. Many large Web sites in the course of development, are due to the external capital injection has been today's brilliant, with traces of capital operations. Of course, these sites are also subject to the constraints of capital institutions, the need to constantly update their performance, break through the original marketing system, expand the strategic section, increase the profit model.

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