How to use Internet business model to build money machine

I just gave a lecture last night to the management salon for the new Express-how companies use http://www.aliyun.com/zixun/aggregation/9899.html "> Internet business models to build money machines." After the meeting, a lot of people asked me, I answered a few questions. Want to put a few questions simple record here with more friends to share.

1. What do I think about some of the tax issues that the government has made on Taobao before?

A: I think it's a very good thing, because it's like ebay a few years ago, and when the government stepped in, it helped build a healthier Internet environment for the entire Internet. I always say, if you shop, do you like to go shopping in a messy neighborhood or go shopping in a very safe neighborhood? I think your answer should be obvious. Therefore, the current control of video sites, and so on, I think is a very good thing. Because what we have achieved is a safer, healthier and more secure Internet community.

2. The advantages and disadvantages of using Taobao by enterprises?

A: I often told my students that Taobao spent a lot of marketing costs, creating a good online trading platform, gathered a lot of popularity. For just entering E-commerce sales enterprises, if you do not want to build their own web site, you can first enter Taobao to do business. Because here, you do not have to digest what is Network marketing, what auction ads. Taobao has found you a lot of people who are going to buy your products. However, in the long term, for the enterprise, I still suggest to have their own website, after all, Taobao is only a platform. As a business, long-term, you can use Taobao as their own network marketing channels. Because Taobao, you have to compete with a lot of people, can not play in line with their own business model of the Internet business, including the brand effect.

3. What do you think of the current relationship between TV, magazine, newspaper Media and the present Internet? will be replaced?

A: I think because of the popularization of the Internet, it is a good thing for our media to have more distance contact with the audience, audience and readers. I do not think that the media will disappear because of this, the media is actually a platform between people, using an Internet business model to illustrate that he is actually a consumer-to-consumer platform, but he is not a business transaction, but a transaction between the information. Because of the combination of the Internet, readers, viewers and so on can use the platform, participate, and more people to share more real things. When we are in the age of information explosion today, do we want to see something more real? Do we want to know the speed of information is not faster? Today's media is not only a one-sided, but a multifaceted platform. So, I think the media played a very important role in the 21st century.

4. How does the Internet become universal?

A: Before answering this question, let's think about how we can make it popular when email is not yet popular. Because it saves money, its speed, its stability, it can be transmitted with photos, videos and so on. Because of these conveniences, we began to use it, to the end without it. I would like to ask how many of the people present are not e-mail? So today we are going to popularize, need to let more people see his benefit, just like today's Internet bank, because of his benefit, do you want to use? In foreign countries, we have been talking about how to make the whole city wireless, one day, we can go wherever there is internet connection, the phone may not need money, take a picture immediately the other side will see you, many people's life will change because of this. Whether you like it or not, this is a change is the only immutable rule of the age, the internet popularization of the problem is only a matter of time.

4. For many websites are still burning money, how do you think?

A: First of all, I would like to discuss their "business model" first. Is it unreasonable for them to burn their money? What is reasonable, reasonable that is to say, if I burn a dollar today, I can earn 10 yuan in the back, 100 yuan it? If so, I think I will change his investment. But if I burn a dollar today, I don't know if we can get a dollar back, it's called Burning money. Because I can not even see the "slag". Once Ctrip has no burning money, once Tencent has no money in the burning? But what about today? Therefore, I conclude that as long as the fire is reasonable, it is good investment.

5. We do business, has been hesitant, because we do not understand the internet marketing, is worried about the money into the sea? How to solve this problem?

A: In fact, I often tell my students, my customers, we think about the purpose of marketing? The main purpose is not to let more customers spend money on us? And make it worth the money. Is that right? There are many entrepreneurs here, your business may have been done for 5 years, 10, 20 years, the hands are not already have a lot of social resources, sourcing supplier resources, customer resources, why not consider the first from your existing resources to do? Because today you do not integrate your resources into your Internet business model, one day, your guest resources will be someone else to the whole ah? Perhaps, we still need to find more resources on the Internet, then we will be targeted at the core of their own enterprises, to find the Internet channels to put ads or to do some cooperation, I stressed that not all enterprises are suitable for Baidu, Alibaba, you have to see the nature of your business. Our small and medium-sized enterprises lack the most is the money, we need to think about every penny.

Interested in the next time to participate in our free lectures, friends can email tangziqin888@gmail.com, kelvin@dr-ecommerce.com. For the media or related organizations, want to work with me to organize this event, can also email above contact.

How companies use the Internet to make money machines