How to use the bee net to get rid of the price war of electricity quotient

The author has in the "electric Dealer's These questions you cannot escape" the article mentions: Price war, you play not dozen, big, and then think small and beautiful difficult, easy to let the user lost a few electric dealers difficult to evade the problem, the price war problem seems to be their development bottlenecks, which for the entire electric business industry is unfavorable. But in this year's Lok Bee network up on the day, the Lok Bee network using the talent of the brand to circumvent this price war, can be counted as another breakthrough in the electricity market.

Eric data shows that 2012 National cosmetics http://www.aliyun.com/zixun/aggregation/12304.html "> online shopping scale of less than 58 billion yuan, 3 years later this figure is expected to exceed 120 billion yuan." Comprehensive field of the United States have Taobao, Beijing-east and so on, the breakdown of the area of the Lok Bee Network, poly-Mei, from the current development of the electricity quotient, the subdivision area obviously more advantages, but the competition is also unusually fierce.

Last year's August 15, Beijing-East, Suning, Gome three big electric dealer price war in full swing. By Beijing East CEO Liu provoked, Suning easy to buy and Gome followed the pace of Beijing east, announced the war. Regardless of the final outcome, the use of price war to get the market is not a long-term solution, and the United States and electrical appliances manufacturers are different, users pay more attention to brand image.

This year, the Lok Bee network in August 15 launched its own unique "up to date", the use of its accumulated over the years the beauty of the field of talent resources, so that people to affect the loyalty of users, but also to achieve differential development. Lok Bee Network will be concerned about the degree of home appliances caused by the United States makeup, directly lead the trend of the electric business.

The meaning of the talent brand

Top Lok Bee net one-third of the day. It is reported that 2012, the overall sales of Lok Bee net more than 1.98 billion, of which the overall sales of its own brand more than 400 million, and the talent of the brand contribution to the profit accounted for the majority of the total profit ratio. In addition, since 2011, the introduction of the core of the extension of the brand, Lok Bee Net annual sales have maintained more than 300% of the composite growth rate. Relying on the talent effect of the development of the talent brand, occupy the total number of Lok Bee Net sales 30%-40% of the share, can be said to be the top of the brand One-third days.

The talent of the brand to lead the economy. By the talent in an industry in the influence of the formation of the People's brand, which is not uncommon in internet products, such as Tencent's city, micro-Boda, Youku and so on, its formation of brand influence, will directly affect the user's favorite degree of products.

By the talent brands directly promote the talent of the economy, like the founder of logical thinking Lo Zhenyu. August 9, Lo Zhenyu launched a "most unreasonable in history" member recruitment activities, the collection of 5,000 sponsors and 500 hardcore members, the former membership fee is 200 yuan, the latter is 1200 yuan, the deadline is two years. However, 5,500 members were sold out in 6 hours, that is to say, 1.6 million yuan has been paid by Alipay, banks and other means of easy to start. Of course, Lo Zhenyu should be called the top man in the field. It is said that the Lok Bee network to create a brand of the impact of the business value of 1 billion, this is the real talent of the economy.

Talent brand to create the difference between the electrical quotient of beauty makeup

In the face of severe product homogeneity, want to achieve certain achievements in this field, differentiated competition is one of the necessary means, the United States and makeup electric business is an extremely competitive field, so want to get a piece in the United States, and other electric dealers to carry out differentiated competition is very necessary.

In the field of electrical business, there are a lot of own brands, but have the talent of the brand only the music bee network. Electric business field of price war, PR black, navy and other common means of competition can be seen everywhere, whether it is the channel or brand, in the United States and makeup electric business is more normal. The use of talent brands to create differentiated competition in the United States and makeup electric only, there is no other, this is one of the advantages of the Lok Bee Network, but also Le Feng in the field of the United States to achieve success in the electric business.

Relying on price wars to get the lowest quality users

The topic of price warfare seems to be "standard" in the field of electrical business, without the spirit of innovation, only by price war can compete with other brands, although the user is most concerned about the "price" of the issue won, but in the field of electricity, there are lower prices have lower prices. Even if you are cheaper in a product today than others, you can get more users, but the next time you're not at a price lower than your own.

The quality of the user is the lowest in the price war. From the point of view of user loyalty, the customer loyalty of price war is zero. Le Bee network to use the form of people, the formation of the talent of the brand, and then use the talent to form the talent of the economy, this is inter-related. For the entire beauty of the electric business Ecological circle is also advantageous, the price war from another point of view is malicious competition, and the talent brand this, spelling is the creative resources, spelling is product differentiation, a steady stream of market productivity can make the United States makeup electric business can be more progress.

Text/Guo Jing. Freelance writer, focus on the Internet and focus on TMT. Sohu News Client Subscription: Guo Jing-Male. Personal blog http://www.89guo.com, Weibo @ Guo Jing-Male