How to weaken and evade the channel conflict effectively in the traditional brand enterprise?

How to weaken and evade the channel conflict effectively in the traditional brand enterprise?

What is the biggest headache for a traditional enterprise? The most talked about is the conflict under line, channel, product price system conflicts especially headache, many traditional brand enterprises in a hurry to embark on the horse caused serious losses and channels of chaos and disorderly, and some enterprises to the electric business laissez-faire operation led to the traditional channel contradictions intensified, price confusion even caused the challenge of survival level. This is also the current many traditional brand enterprises still hesitate and hesitant hesitant no development before the reason.

First, the big environment, the general trend and various factors to promote the traditional brand enterprises must "electronic Business"

1), with the development of E-commerce, especially the mobile internet electricity business, traditional brand enterprises are not to do the choice, tick or fork to do the problem of electricity, enterprise "electronic Business" has become a trend, the traditional brand enterprises have "electric shock", the platform of the outbreak of the development of the line under the formation of an inverted force and impact situation, Traditional enterprises do not start a balanced line below the channel should lag behind the times and will miss the future golden decade of Enterprise Development and business expansion opportunities!

2, the in-depth development of E-commerce to promote the line under the accelerated integration, the flat trend of the channel and the continuous erosion and squeeze of the integrated platform of large electric power market will force and push forward the electronic process of retail commerce, accelerate the pace of transformation of the traditional enterprises, and accelerate the integration of the electric power market into the online channel. and promote the development of O2O industry, further promote the product, marketing, channels, industrial chain pattern to adapt to the development of the electricity market profound changes.

3, traditional brand dealers in the electricity market fakes, fleeing goods, disorderly prices and other problems, brand electric dealers need to bear the responsibility of "Order management".

4), offline channel distributor of the impact of the crisis, the need to seek distributors two times development.

In the face of the impact of the electric business, as a brand to be responsible for helping distributors to expand channel efficiency. Special emphasis on the electrical business O2O mode for the offline channel of blood transfusion function, to help the offline channel to achieve a high degree of information, at the same time, let the dealers gradually into the electrical business system, line under the resource integration, the common big cake. In this way, dealers will have confidence in the brand, will be merged with the brand business and seek common development. Because, even if the electricity business no longer how to develop, also cannot rely on one to conquer the conquering.

Second, traditional enterprises are facing the restriction of traditional channels, how to break the Bureau of Electronic Business

1, traditional brand enterprises to develop electric business opportunities and challenges coexist, advantages and disadvantages simultaneously

Opportunities and Advantages: traditional brand enterprises in the development of electric business than the pure electric business enterprises have the advantage of the latter, traditional brand enterprises have accumulated strong retail experience, relatively perfect terminal outlets and channel layout, strong production and procurement capabilities, supply chain management capabilities, resource integration capabilities, logistics distribution capabilities, channels of discourse power, Marketing ability and so on, nothing more than a lot of traditional brand enterprises have not yet from the rapid impact of the wave of power to sober up, and even have no way to fully adapt to the competition environment and rapid pace of electrical business, after a period of running-in and baptism, traditional enterprises once from the strong power of the concept of electric business infiltration, Set up a strong team of electrical and commercial personnel, to adapt to the transformation of the supply chain of enterprises, organizational structure and DOT structure, decision-making system further optimization and flattening, do a good job in the integration of O2O resources, in the modern capital market and the large alligator-type electric business competition, I believe that the traditional enterprises will not be three or two years, Will certainly stand out in the new round of competition among the electric dealers.

Challenges and weaknesses: from top to bottom the concept of electric business has not yet completely reversed, the lack of both understand the traditional industry and have the power of the business team and talent, traditional distributors and other channels of product and price conflicts and constraints, traditional terminal network layout needs slimming and optimization, supply chain and decision-making system is long, Large-volume procurement of production and electrical products, fashion and personalized production of conflict, etc., can not adapt to the rapid development of electrical business.

2), the traditional channel under the line of electronic business under the development pattern

With the in-depth development and impact of the electrical business, the brand will be gradually optimized to reduce the distribution channels under the network set up and layout, focus on supporting large channel distributors, a large number of brands to Beijing East, the cat and other online big electric platform, for the whole network marketing layout, these two trends will inevitably reduce the distribution channels of intermediate links, Distributor Channel system further flat, part of the cancellation, the strength of the dealer will be with the brand to integrate into E-commerce, and the interests of the platform with the electricity business more closely tied. Online understanding, purchase, payment, online outlets more highlight the user experience and warehousing logistics distribution, after-sales service and other advantages, line offline channel will achieve a certain balance. At the same time, the Sky Cat, Beijing-east and other electric business platform to connect consumers, the backend will assist the brand to realize the supply chain, data chain, manufacturing, logistics system and other electrical and commercial synergy, help brand business enterprises to reduce costs, enhance profitability and competitiveness, and ultimately realize consumers, big electric platform, business, large distributors, Service providers, such as the coexistence of many win situation.

Previously relied on asymmetric information, regional partition, logistics and distribution system is underdeveloped, information backward and other traditional problems caused by the need to rely on a large number of layers of distribution system to complete things, with the further development of E-commerce, especially the further integration of O2O, as long as the manufacturers and large regional distribution, electric business platform can be completed, Distribution channels into the electrical business, supply and marketing structure more perfect and scientific, the provision chain, such as a high degree of synergy, online under the interests and profit distribution tends to be consistent.

Of course, the development of the upper line will certainly squeeze some of the market at the lower end of the line, at a certain stage there will be changes in the pain, but at present so cruel, fast-paced, capital crocodile-type market competition situation, must go line under the integrated operation and O2O integration strategy, under the line must face and see the changes in consumer shopping habits, Actively embrace change, this is the core.

3, traditional brand enterprises to effectively avoid and weaken the channel conflict, need to do a good job "role" positioning

I wrote the article in the previous Eric Network column, "What is the traditional brand enterprise to do, how to locate, how to plan the layout?" , the paper makes a detailed analysis on the positioning of the traditional enterprises ' electric quotient. In view of the traditional electric business Department how to position the question, has the localization channel, has the localization sale, has the localization enterprise brand and the product propaganda demonstration, also has the localization to do the open platform or the vertical platform, and so on. Personally, I think, just for the traditional brand enterprises, E-commerce is a new Internet tool, defined as a new service system may be more appropriate, the definition of channels and sales, and offline traditional channels and benefits of direct conflict, In particular, the power of the channel flat demand and offline channel differentiation will have a direct impact.

According to the traditional enterprise's definition of the new service system is to weaken the direct conflict with the offline channel, the line to convey the "I am serving You" information, is to transform the electricity of the line under the transformation of blood transfusion, more conducive to the promotion of O2O. Of course, defining a service system is not about not doing channels and selling, only the channels and sales into the service system, to a systematic way of thinking to operate the electric business, weaken the channel color and the line of the rebound and resistance, the use of differentiation and electronic business and other means to promote the development of enterprise electric business.

The electric Business department only "role" positioning correct, can in the next thinking and clear specific strategic direction, tactical strategy, landing implementation plan and other specific matters. Sometimes, the choice is more important than the effort, if the orientation is wrong, only the opposite, counterproductive, blind development pay more heavy costs.

Third, how to solve the direct contradiction and conflict between the traditional brand enterprises and the channel franchisee

First, "Resisting", the electric business department and the high-level need to obtain the consistent strategy and the goal in the internal, the electric Business department with the market department, the channel department to be more intelligent the communication coordination, indicated that the electric business development is in order to help the channel franchisee to realize two times the development, expands the new profit channel, is to help the marketing department and the brand to do a good job in the new channel sales and brand extension, and to persuade the senior sales Department for sales and other ways to get the company's internal support.

Secondly, through a variety of channels to the distributor to instill the concept of electric business, depicting the development of the good prospects of the electric business and do not do the crisis of the electric business, continuous communication induction, to persuade and pull dealers "water" electric dealers;

Third, the franchisee part of the channel to convey the "I am serving You" information, the Department of Electrical business located in the service system, is for the line of blood transfusion services. The Distributor will be used as the terminal service provider of the electric dealer and be gradually reformed by the profit-driven mode of sales Plus and Service Commission. At the same time, the product price system for the network for differentiation, you must not build electricity Shang, abandoned offline franchisee, so that the line will be strong rebound;

Four, pilot and support. Select some of the conditions better at the same time have the will to do the dealers pilot and focus on support, let want to rich people first rich;

Five, starters rich dealers, tree benchmarking, Shenden, with facts or data to speak, and constantly strengthen and not joined the service system of distributors, in order to ensure quality and service level under the premise of the steady expansion of the electrical business after-sales service system. At the same time do a good job of regional aid, vitalize, regional linkage of the way, and gradually promote the dealer's electronic business.

VI, will be all over the main generation into the Warehousing logistics distribution system, each order will eventually flow to each dealer shipping. If you do not need distributors to ship goods, but the dealer service products, sales and after-sales Service Commission to do additional.

Finally, "enhance the overall quality of the dealer team is the right path." Traditional enterprises in the future investment process, must be to join the dealer's age and the ability to accept the information to do certain requirements and matching. In the investment time will be the concept of electrical business and the company's electric business policy instilled in, only to accept and meet the conditions of the dealers to join, thereby enhancing the quality of the entire franchise team. Do not sacrifice the quality for the quantity of investment, in the end, the company is difficult to control these dealers do not say that these dealers can not keep up with the development of electronic business will drag the company sooner or later, even if the company does not eliminate, will be eliminated by the market.

Dealers are "profit" the word pledge, in the process of conflict resolution, must take the interests and guidance, continuous communication, step-by-step, good professional training, to more intelligent way to deal with the issue of channels.

Four, the current mainstream of several strategies to avoid channel conflict

Of course, when it comes to channel conflict, we have to mention how to avoid channel conflict or weaken channel conflict. The current mainstream practices are: network dedicated to the strategy, 2/8 product strategy (also called the lifting Barbell product strategy), new product strategy, sub-brand strategy, clear inventory and tail cargo strategy, offline synchronization online distribution strategy, line online pricing strategy, multi-point multiple warehouse joint distribution strategy, channel integration strategy, O2O Line integration strategy, of course , each enterprise's industry, category, product attributes and the actual situation is not the same, do not blindly pursue the model and aggressive, the need to flexibly select and apply various strategies according to the actual conditions.

1. Product Strategy

A, network for the provision of strategy

Network for the development of products for the product, take the product differentiation strategy, the introduction of online products specifically in line with the current traditional bulk products and customized products enterprises, conducive to the O2O line under the implementation of the strategy. Through the network for the cost-performance of the explosion to create a single product of a lot of orders, the same can give dealers the confidence of profitability.

There are several advantages to implementing the network appropriation and product differentiation strategy:

1, to resolve the price conflict: The official mall, Cat Mall and other electric network platform can avoid direct price conflicts with the line, can be based on E-commerce market rules, consumer demand and marketing practices to carry out a comprehensive marketing promotion, can hold high, but do not have to think before, concerns and offline direct interest and price conflict.

2), the protection of the interests of the line: O2O centerline on the line to the customer's orders are sold in the location of the dealer's business performance, the same as the enjoyment of sales and service commissions, specific policies can be flexibly set;

3, to provide accurate customer and promote sales: network dedicated to increase the network sales and order growth, for the offline provision of a new flow of access and sales channels, through the official mall and the day Cat Mall and other online platform marketing can provide more accurate customers and people under the line, thereby enhancing the line of sales performance;

4), to provide new marketing tools and promote a single weapon: for the offline provision of new marketing facilitation tools, customers can not be sold online under the circumstances, sales staff may use the electricity network for the preferential policies and price advantages to introduce customers to the online official mall or day Cat Mall to view orders, customers order the same flow back to the dealer, Calculate line performance;

5, break the line terminal store space and time limit: store due to the limitations of the display space, can not show all the goods, customers online without fancy satisfied with the product, store staff can guide customers to the official mall to view the goods and pictures show, online description of the show more clear and rich, with the experience under the line, Can maximize the order turnover rate, at the same time, to provide stores a 24-hour, all-weather commodity display platform, to increase the number of trading opportunities;

6), dealers and online to jointly combat competitors: through the development of E-commerce, using the network for the provision of such means to expand the network sales share, to combat competitors, but also to enhance the distributor in the local market share and discourse right;

7) 、............

B, 2/8 product strategy, also called lifting barbell product strategy

The offline 80% principle of selling products online with a much higher price for the display, played for the offline promotion discount foil foreshadowing the role.

C, new product launch campaign, publicity strategy

For the company will be listed in the early stage of the new product network research, platform display, not direct sales, the focus is for offline sales to do a good job in the early stage of publicity, and even online Ctob booking, pre-sale, offline pick-up delivery services.

For the network dedicated to the strategy there are several points to note: First, the network for the number of products needed to control, the number of excessive network for the product will be the reverse extrusion line of high profit products sales market space. Second, the network for products must be in line with the needs of the network customer demand for cost-effective, stylish, personalized classic products, this can be through the internal historical database and network research and other means to obtain, bogey blind development, and even directly under the line of traditional old products to the network sales. Third, network for the development of products must fully consider the dealer's profit demands, including the platform of the deduction and logistics freight and other factors, in the design and development of these factors taken into account, brand dealers and distributors of both sides to allow some benefits, the network for the main explosion is concentrated orders and drainage functions, Offline distributors can do a certain order conversion work.

2, Network Sub brand development strategy. This is a lot of brand enterprises to adopt the practice, such as the Gold Kitchen cabinet brand Orange home g-home, seven wolves with the wolf dances, such as clothing brand business, the United States in the days of the Cat Mall launched for the brand AMPM, home textile industry Raleigh Home Textile dedicated network brand Lovo, similar to hundred Li and other well-known brands.

3, clear inventory, tail goods strategy. At present, the clothing tail goods competition and the tail goods sale pattern unceasingly on the horse, is also the traditional enterprise supply chain resources Integration competition, who can take the lead in obtaining resource advantages, and in the platform to create similar only products will be the special sale mode, and if you can innovate, play a platform of gold channel, can also occupy the opportunity.

Many traditional enterprises are still in the offline distribution channels to clean up inventory, tail goods, broken code products, in a certain period of time there is a positive significance. However, at present, many shoes clothing enterprise inventory Business Opportunities is the end of madness, is a historical traditional mode of operation and dealer model-oriented inventory production leads to the backlog of products and legacy, do not have long-term development, more will be similar to the CTOB model, the Enterprise Inventory Control optimization is imperative, Dealers will also be more into the intelligent information technology, to do demand forecasting and set up intelligent incoming judge, Ctob mode, will be the future trend.

At present, the retail enterprises online sales of products are mainly in the past quarter of inventory products and network special products mostly, over-season products accounted for about 30%, the network of special products accounted for 30%, offline entity stores mostly no longer sell inventory goods, so that online and offline products are not cross, is two sets of different price system, Two kinds of sales channels can coexist, which can also avoid the conflict between product and price to some extent.

4, offline synchronization online distribution strategy. Nine mu sanitary ware This last year's sales of more than 100 million of the brand is in fact, the offline dealers into the online, become online distribution, so that the line under the integration of resources.

5, line and the same price strategy. This category has a certain limit to the requirements of the enterprise is relatively high, some FMCG has been able to local scope to do, Su Ning is also trying to line the same price online. Before, and Fujian Camellia Household Electrical Business Division general Manager Fei had exchanges, according to Chen, they have realized the line under the normal products of the same price, some of the product differentiation, has been the distributor of warehousing and distribution into the electrical Business sales Service system, to achieve more than a few warehouse joint distribution, to achieve benefit sharing. Camellia household electrical business was founded in 2012, not a few months, the first on-line day cat double one of the first 10, plastic products, excellent record. In the future, the price is bound to be transparent, line on the same price will become possible, because, the future of all companies are internet companies, no longer deliberately differentiate line, O2O really do fusion, electronic business entity, entity online, line under the Division of Labor, Division of labor more subdivided.

6. Multi-point multi-warehouse joint distribution strategy.

At present, Camellia home has been achieved and use of this strategy, has achieved very good results.

This model is currently able to better solve the channel conflict and the dealer chain goods, disorderly price problem. Dealers have multiple identities and roles. The first heavy, is as a brand dealer, can help the headquarters of the electric business platform to sell goods, you can also buy their own online channel sales, sales can be headquarters shipments, but also the nearest dealer shipments; second, the distributor between the traditional channels can not be a series of goods, in the multi-warehouse joint distribution mode, dealers can purchase each other, A dealer on the online sale of B dealer's customers, then by a dealer and B dealers purchase, by B dealer shipments, such as B distributor, the distribution by the province or by the headquarters of the delivery, we support each other, warehousing and distribution into a spider web. But this strategy requires all the dealers involved to have the goods, sell the same goods or sell the same price.

7. Channel integration strategy. The channel integration strategy can better solve the contradiction between the network channel and the traditional channel. Simply put, the channel integration is the consumer orders from the Internet, and suppliers from the nearest consumer distribution point of delivery, so as to solve the traditional distribution of inventory problems, but also solve the network channel logistics distribution time is long, can be described as two channels of complementary advantages.

8, O2O line under the integration strategy.

The fusion process of O2O is also the process of weakening the channel conflict and tending to unify. Therefore, this side of the O2O line online Fusion strategy to do a simple exposition.

At present, O2O and articles have been very many, but also have a lot of successful cases, such as Huang Taigi selling sesame seed cases, micro-letter to sell red wine case, etc., this is no longer detailed. I was in front of the article "Traditional brand Enterprises O2O Road: Positioning and Layout" for the O2O has been the corresponding elaboration. Here want to emphasize that, no matter how O2O development, we must do to customer-centric to carry out O2O business.

A, O2O to achieve a closed loop is the most important to achieve online and offline the mutual docking cycle, O2O the user's most

The big attraction is not the so-called online display and offline experience, but the business to provide consumers with a systematic and complete service throughout the transaction process, and even follow-up maintenance. Only in this way, can users enjoy a complete shopping experience and services, will be more willing to share, thus forming a reputation of two transmission and the guarantee of continuous purchase. We hope that the O2O as an ecological chain, to the ecological supply chain of the nodes through the smooth, to go farther, this is a resource and supply chain synergy integration process.

B, O2O is a systematic project, to do a good job of O2O, two o should be strong, if the line is not strong, experience, service is not good, customers can not easily access to businesses and products of all kinds of information, it is difficult to do a good job of O2O. Similarly, the line of O without the electronic business, the transformation of information, offline resources and large data can not be integrated into place, line online sales system, information system has not been through, offline terminal experience, payment convergence, service after sale, distribution can not be strong support, the same do not O2O. Two o is like two wheels, the balance can run neatly, at the same time, connecting the two wheels of the 2 can not ignore, play a role in the bridge, currently more rely on mobile devices and mobile internet technology, such as smartphones, tablets, such as mobile payment, micro-mail, micro-blog, two-dimensional code technology, near-field technology. Without this 2 as a bridge, two wheels would not run much further.

C, customers choose to order online is a variety of factors, one is the net to buy products cost-effective, the second is easy to worry, the third is to be able to access the target products to share information and business information to make decisions, such as the public comment on the customer Word-of-mouth and evaluation, business information, promotional information, after-sales service information and so on, To minimize purchase risk and shorten purchase decision time. In reverse, online will continue to affect the operation of offline and continue to urge the improvement of business operations and more in line with the needs of consumers, from this point, offline channels will continue to benefit, O2O fusion process, but also line under the channel conflict weakening, tend to a unified process.

D, online under the two customers big data is mutual sharing perfect, online to buy the front-end data docking to the line under the line to buy the backend experience and services, purchase data feedback back to the front, reverse impact on business products, price system design, supply chain improvement, customer experience and service promotion, the two are mutual circulation, Mutually reinforcing. Only in this way the brand dealers and distributors of the division of labor can be more clear, the two conflicts of interest can be minimized. If businesses blindly pursue online selling goods will only backfire.

9, of course, there are other kinds of strategies, such as the order block strategy, the distributor can only distribution dealers cannot cover the region, relying on third-party distribution to achieve, which is less than the offline layout of the enterprise is particularly appropriate. ............

In short, or according to the enterprise's own industry characteristics and the actual situation to design in line with their own development model and strategy, there is no fixed model and strategy, suitable for their own is the best, do not drift, blindly pursue the so-called large and empty unrealistic mode.

What do brand enterprises need to do for the offline channel of electronic business?

1, Brand enterprises in the network media brand advertising and electronic marketing channel to give more products and brand exposure, so that more consumers can be very convenient through the network to understand the regional distributor sales brand information, and thus reverse the support of the dealer's business development;

2, help offline dealers to achieve a high degree of information, to get through the line under the sales system, information systems, ERP system, for the transformation of the electrical and O2O to lay a solid foundation for the promotion;

3, for the channel of electronic business to create a more consistent with the development of more efficient electricity business decision-making and processes;

4, can establish the official mall or the official website. Official mall or website can carry product display, brand image, brand information communication, customer service precipitation, online payment ordering, the experience of emerging internet technology, dealer information docking inquiries, two of the old customer marketing, the entire network of customer precipitation, enterprise data integration platform role, and so on.

At present, the existing electric business industry space and pattern is roughly several giant cutting molding, most traditional enterprises want to promote their own Btoc mall, the need for resources, products, supply chain and other strong integration and capital investment, at the same time, but also faced with a number of major electric business integrated platform of repression, at present, Most of the building materials home own BTOC Mall does not have this ability and a strong commitment to the will, there will not be too many opportunities for success. As far as the current stage is concerned, the traditional brand enterprises, especially the building materials home and other custom enterprises, the platform and mall "role" positioning as "front-end sales service platform customer service platform", belonging to the day cat, Jing Dong, such as the whole network channel marketing and traffic, customer service, experience the final precipitation of ownership, do a good job O2O line under the differentiation and integration, Integrated enterprise supply chain products and ancillary products, to provide consumers with a complete set of systematic products, services, ordering, experience equals one solution, more reliable!

5, the establishment and guarantee with the dealer O2O Channel unimpeded: O2O development is increasingly the trend of regional subsidence, this has two directions: one is the Enterprise's own online platform (own mall, Day Cat, Jingdong Mall and other large platforms) and offline dealer exhibition hall O2O docking fusion; one is similar to the small fish net in Xiamen now, 19 floor of Hangzhou , Shanghai Qi Jia Network and so on the local community forum or platform O2O docking. Local community forum with the understanding of the local market and many years of local operation, and create a community atmosphere so that users form a sense of belonging and other advantages, ushered in a new opportunity to develop O2O. Brands can support distributors do a good job of local community media platform O2O localization activities, so that dealers gradually grasp the practical experience of electronic business operation.

6, the brand can establish the national micro-Bo and micro-letter matrix, electric business app, display Center for product effects, mobile Internet applications, two-dimensional code technology, the formation of the Industry Electric Business Alliance, electrical business professional skills and knowledge of professional training and so on. Through these electronic business marketing tools and electric dealers promotional strategies and practices, so that dealers as soon as possible into the wave of electrical business.

In particular, the point is that the traditional enterprises in the product price system and channel control ability must be strong, it is necessary to control the pricing of products, from the purchase price, discount points to the selling prices, dealers or franchisees can not be arbitrarily modified. At the same time, the development of enterprise electrical business can not completely become a line of ancillary and complementary, in the key resources control, integration must have the right to speak and a strong ability to operate, at the same time with strong innovation, curing the thinking is unable to meet the changing pace of the development of the electric business. The traditional enterprise electric business development resistance is relatively big, must learn more wisdom with the high-level, each department, the channel dealer dealings. In short, in a word, the traditional brand enterprises in the development process of electricity, that is, a mutual interest and resources game process.

Recently, in an article on Eric Electric Business saw a point of view: "Online shopping and entity: This is the same root of life, fry what too urgent." 1, online shopping in addition to cake, but also created a new cake; 2, the Electronic business entity, the entity on-line! ”。 Personally believe that the traditional enterprise must be line to go online under the integrated Business route, O2O Fusion is kingly. Therefore, enterprises do not too deliberately to distinguish between the line online, too magnified online and offline channel conflict, channel conflict must be a legacy of historical development stage, will certainly be with the development of productivity and the Internet further weakening or even disappear, the use of information asymmetry and other historical dividends to obtain profiteering opportunities have been increasingly less, The future must be you have me, I have you, a symbiotic symbiosis, forming a complete ecological circle, it is important to consumer-centric customer service experience, consumers as long as the choice of you, where the purchase is not so important.

This article for my practice of some experience or suggestions and extension of some of the ideas on the channel conflict, and some of the experience through practical operations to explore the summary, for example, on the network for the differentiation strategy, in product design and positioning clear, price and profit set reasonable, O2O business flow, training in place, Network platform operation strategy properly, the offline channel is very welcome and is willing to accept and into the electronic business, and will not be regarded as a scourge and threat, I practice has confirmed this point. At the same time, the brand should really weaken the channel conflict, must stand in the channel dealer's point of view, really help the dealer to seek two times channel development and transformation, and really help dealers to establish a high level of information technology, strong operational capabilities and implementation capabilities, in the interests of the dealers fully, Then can really let the dealer and the brand enterprise together mutually merges symbiosis.

The above point of view only power supply business reference, welcome to discuss, Exchange and correct. If reproduced please specify the source!

Author: Su Jianxiang

Sina Weibo: @ Golden Electric Trader-Su Jianxiang

Micro-Credit public number: Su Jianxiang