How was the snowball effect of the "Big Data" written by Guo for the Nuggets?

China Internet Association expert member, China Trade Net chief executive Guo for "Nuggets micro-era" (Science Press, P240) author "Big Data" the snowball effect is formed? 》。

We are facing a time of big data. In the past, in the small data age, the human judgment of things is based on intuition, experience and imagination, and prejudices are everywhere. When the information explosion accumulates to the qualitative change, the large data will apply the mathematical algorithm to the massive data, in order to revise the prejudice and intuition of human and predict the future.

2013 will be the world's largest data year. It is clear that this coming data revolution will bring unprecedented innovations and challenges to enterprise development models and decisions. Business-to-business (Business to Business) The first stage of e-commerce development is based on the information matchmaking mechanism, which effectively brings together the buyer and seller information through internet characteristics; The second stage is mainly online trading, information display mode, online trading tools, The development of supporting service products makes every platform try to solve the problem of online transaction; The third stage is the resource agglomeration, the so-called resource agglomeration is the highlight of two core elements: Data go-between, service essence need.

The large data provides the platform service with the information support, but the service landing also facilitates the effective data to be collected unceasingly, forms the data circulation, namely "the Snowball effect". It can be said that large data is not an e-commerce platform of a product composition or business areas, large data is the future development of E-commerce, the basic resources and advantages of the present, many companies are trying to large data development and application, If the China Trade Network (shangor.com) through the integration of Third-party services resources, the construction of service data system for enterprise users to provide standardized, landing, intensive data products and services, to help enterprises in sales, procurement, management, operation and other links to achieve cost reduction and efficiency improvement, to strengthen the electronic business enterprises on the online data, Non-online data mining and processing capabilities, the construction of a data-intensive third-party cooperative model.

An important trend for large data is the change in data services, which divides people into many groups and provides targeted services to each group and even to everyone. The increase of consumption data provides the basis for the electronic business enterprise to accurately grasp the user group and individual network behavior pattern. Through large data application, electric business enterprises can explore personalized, individualized, accurate and intelligent advertising push and promotion services, and create a new business model which is more cost-effective than existing advertising and product promotion forms. At the same time, electric business enterprises can also through the grasp of large data to find more and better users to increase stickiness, the development of new products and services, reduce operating costs of methods and ways.

How did the snowball effect of "big data" come into being? "Nuggets micro-era" (Science Press), P240