Hundreds of billions of data marketing Battlefield: Big Data can the soul possessed?

Marketing is one of the most significant data in the battlefield, but large data marketing, is virtual reality?

In large data marketing, the most widely known is the joke: because a manager on his computer to see the company's website on the page has indecent ads, blame the people under the job. In fact, it was the big data that dug up the manager's web browsing features behind the scenes.

In fact, the scenes from this joke are not difficult to present under the big data technology at the moment. At present in the field of digital marketing, almost everyone is talking about using large data for accurate delivery.

According to the analysis of Iris Consulting, 2013 China's digital marketing market size reached 110 billion yuan, an increase of 46.1% per cent, maintain high-speed growth, is expected to reach 286.2 billion yuan in 2017 market size.

Why SMEs?

Big Data Marketing company Burson Cubic CEO Pei Xiangyu to reporters that digital marketing has become one of the earliest applications in large data fields, because of the increasing number of digital media, for digital marketing companies, technology requirements are increasingly high, on the other hand, customer demand is increasingly picky, more and more results oriented.

There are many digital marketing companies that are linked to big data marketing. In fact, large data marketing is mainly aimed at users and media data analysis and mining, and the advertisers to match, so that advertising in price, effectiveness of the cost of performance optimization, so that there is data support and fool.

In a way, big data makes it easier for small and medium-sized enterprises to start digital marketing. For example, the moving industry is a company that is currently online with almost only large companies, small companies can only find market space on the internet industry. This kind of typical small and medium-sized enterprise, do not understand network marketing, do not understand big data, also have no team to help it, and if it goes to the advertisement company, the advertisement company will feel its advertisement budget is too few. and digital marketing companies are mainly software automation, supplemented by artificial, the cost can support its advertising budget.

The Burson cube will give small and medium sized customers a number of options to provide SaaS software Technology services, through its "palm of the Treasure" mobile phone software to monitor the effectiveness of the channel, monitoring the delivery of whether there are some problems, the experience of the site is not a problem, customers in the "palm of the Treasure" on the access to these details, and through the phone client feedback, The Burson cube data analysis engine and analyst will help customers optimize the delivery.

Data should be automated and intelligent

"Previous marketing Consulting is basically a pat on the forehead, now are based on data to advertise decision-making, and this data has been implemented in real time." "Shanghai Zhang, the CEO of the 21st Century reporter interviewed said that digital marketing in the future must be large data to make decision support, after all, advertising is facing more than billion of the audience."

Hansheng, a professor of business statistics at PKU Guanghua School of Management, said the big data was just an popularization, like a slogan, or data analysis, but data analysis required data and understanding of the industry.

"Digital marketing companies in this industry, online advertising data focus more, so big data marketing is not unreliable." "Hansheng that the data are valuable, the value of marketing, in the past, people will understand the consumer intent and purchasing capacity, and so on, consumer behavior and consumption amount of natural value, and now on the basis of the technology, consumer expression of text, social relations, geographical location, can better support a person's information from one side.

It is for this reason that many digital marketing companies now care most about data. The number of Internet giants such as Bat is already somewhat open. Qihoo 360 In its just held the first "Digital World Congress", also launched a platform for effectiveness, the platform and to shop through the three products, is the collection of billions of user information, free to share to advertisers.

This actually gives a signal that, in the big data age, to win agents and advertisers, open data trends, the future giants may be based on their own strategic planning and competitive environment to open the ecosystem.

"It's not that you have the ability to do some data mining to hook up with big data, which actually includes a lot of things." "Pei Xiangyu said, only really can turn these data into automation, intelligent, real customer value, the value of large data can be reflected," there are many people-oriented companies also claim to be large data, in fact they are still in a relatively early stage.