Hurun Report: 1/3 Rich don't drink half the rich don't smoke

More than 12% of the wealthy last year are very confident of China's future economy; it is widely hoped that contemporary college students will be able to work hard and the average annual consumption of 1.7 million rich people to go abroad than the increase of 40% wealthy two years ago increased confidence in the charitable fund, the number of selected charitable funds rose by nearly 15%　　The rich's awareness of luxury brands has risen to twice times last year, when Hurun's sixth announcement of the "to the best products-China million rich brand trend Report", for the first time on the 123-line city rich, men and women, the rich and the rich and billionaires and the average level of differences between the analysis. (January 14, 2010, Shanghai)--The sixth time Hurun Report "to the outstanding products-China's tens of millions of rich brand trend reports" (Hurun Best won). Since 2005, Hurun has been studying the brand cognition, consumption habits and lifestyle changes and preferences of China's wealthy class, trying to make a description of the change of life form of the Chinese rich class.　　This year, for the first time, Hurun has divided the report into a lifestyle report and two parts, in the lifestyle report, a comprehensive analysis of the 123-line city of the rich, men and women, the rich and the rich and the billionaires and the average level of difference, and in the best products will present China's rich class brand trend. Overall features: 1/3 rich do not drink, half of the rich do not smoke overall, China's tens of millions of people, the average age of 41 years, the majority of men, on average 3 cars, 4.4 watches, mainly engaged in services, real estate and manufacturing; they like to collect watches, jewelry, ancient calligraphy and contemporary art, and buy　　, they are optimistic about China's economic development prospects, like to invest in real estate, pay more attention to a healthy lifestyle, average 16 days of vacation, 70% rich people have regular check-up habits, 1/3 rich do not drink, nearly half of the rich do not smoke. "Entrepreneurs are obviously paying more attention to their lifestyle this year, whether it's from travel, vacations, or from smoking and drinking less," says Hurun, Hurun's chief investigator. Entrepreneurs are starting to feel happy. "The main difference: the difference between the first-tier city rich and the two or three-line city rich There is a clear difference between the first-tier cities and the two or three-tier cities. On the whole, the average age of the first-tier cities is 40 years old, the average age of two or three-tier cities is 43 years old; women are more affluent in the first-tier cities than in two or three-tier cities; the wealth of the first-tier cities is higher than that of the first-tier city, compared to the　　The two or three-line city is rich in the real estate industry. In international tourism destinations, the two or three-line city of the rich relative to the first-tier urban rich, more like Canada, but the United States and France are their most favored international tourist destinations, domestic tourism destinations, the first-tier city of the rich prefer Hong Kong, while the two or three-line city rich prefer Yunnan, but Sanya is their most favored domestic travelA first-tier city rich like to swim in their leisure time, and the two or three-line city rich like tea, in terms of tea, the first-tier cities like Longjing, two or three-line city rich like tieguanyin; In the collection aspect, the first-tier city rich obviously spends more on the automobile, the Watch collection, on average is higher than the two or three line city rich 20–30%　　, while the two or three-line urban rich like to collect ancient calligraphy and painting and porcelain miscellaneous; In charitable donations, the first-tier city rich tend to donate to the Red Cross, while the two or three-tier cities tend to donate to hope Primary School; In addition, the first-tier cities have more physical check-ups and more visits to clubs. In the brand orientation, clothing Armani in the first-tier cities are favored, while Gucci and boss in the two or three-line city performance better; jewelry, Cartier is still the richest favorite jewelry brand, in addition, the first-tier city of the rich prefer Bulgari, two or three-line city rich prefer Montblanc.　　China is the most favored cigarette brand for the first-tier city's richest people, and the two or three-tier city rich prefer their local premium brand. "Luxury brands are planning to expand to two or three-line cities this year," says Hurun. "Billionaires have a special place to compare the average between the billionaires and the average level of the billionaires surveyed," he said. First, they have an average age of 43 years, and nearly half of them are over 45 years old, with a high male ratio of 82%;　　In terms of social responsibility, they are relatively less concerned about environmental protection and think it is more important to lead the industry and pay taxes. Billionaires go abroad four times a year on average, one more time than others, but they don't like to travel. Travel, the domestic likes to go to Sanya and Tibet, foreign particularly like to go to the United States, do not like France, in addition, relatively speaking, they also prefer Canada and Singapore tourism. When they go out, they like to take Air China's plane and stay at the Hilton Hotel. Apart from not liking to travel, leisure time they do not like swimming and karaoke, but very much like playing golf, their golf is almost 96.1, better than others play better.　　In addition, billionaires prefer the foot path. While the wealthy are still less aware of yachts and private jets, they are still showing great interest, with 1/6 of the rich saying they intend to buy a private jet, and half of the wealthy are saying they intend to buy a yacht, a market that still has enormous potential. The biggest luxury yacht favoured by the rich is Riva, the most popular private jet is Bombardier, and the most favored private jet operator is the Golden Deer, the survey showed.　　Qingdao and Hong Kong are the main yacht berths chosen by the rich. Although the proportion of the country does not drink alcohol increased, but the billionaires still drink a little more, and they like to drink maotai.　　They are also concerned about physical health and have a higher proportion of family doctors. Investment concept, the billionaire is not very risk-averse, investment in the direction of their investment in real estate, the coastal property they like the mid-levels Peninsula; In the collection, they like to collect art;When children choose International education, they like the United States and do not like Britain very much.　　In terms of brand preference, billionaires prefer Mercedes-Benz E-Class business cars, and do not like Audi A8, who have an average of 3.8 cars per person, more than others, costumes like Armani, dislike Burberry, business watches like hundred Patek, mobile phones like Vertu, don't like apples, but laptops like apples.　　Mercedes-Benz S-Class and Audi A8 are among the most favored business cars; the Rolls-Royce Mirage is the most favored super luxury business vehicle; The Bentley is the most favored super luxury self-driving car.　　The difference between rich women and men rich women from the service sector, the average age of 38 years, the male rich from the real estate industry, the average age of 43 years.　　Women are more favored than men to embody the social responsibility of entrepreneurs in an environmentally friendly way.　　In terms of leisure, women are more likely to swim than men who prefer golf, while women in domestic destinations tend to prefer Hong Kong, while men prefer Sanya, and more women say they have plans to buy a beachfront property. Men are more rich than women, and the biggest consumption of men is in tourism, while women's richest are consumed by luxuries. Whether it is clothing or accessories, women are most favored by the rich, Chanel, especially dislike. Rich men and jewels like the count, but interestingly, this is not popular with female billionaires.　　Women who are rich prefer to collect watches and jewellery than men. Male rich drink liquor, smoking more, they like Wuliangye and Chinese cigarettes. In addition, the male rich also like to taste cigars and tea.　　As far as tea is concerned, rich men like longjing, and women prefer Biluochun.　　Women are more attracted to China Merchants Bank and HSBC than men, and they are interested in financial management. The difference between older and younger billionaires is higher for older men over the age of 45, who have more corporate ownership and billions more assets.　　Comparatively speaking, they prefer to lead the industry to embody the social responsibility of the entrepreneur than the young rich. The older rich enjoy more vacations each year and go abroad more, but they do not like to travel, relatively speaking, they go abroad for business purposes more. In addition, compared to the younger rich, they have a greater share of visiting relatives and friends abroad. When traveling abroad, they like to go to the United States, while at home they prefer Sanya. Comparatively speaking, they prefer the Hilton Hotel. In the leisure way, they do not have the young rich like swimming, but prefers to play golf. In addition, they pay more attention to family activities than the younger rich, and spend more on their children's education. They like to collect ancient calligraphy and painting.　　Older millionaires drink a little more than their younger counterparts and prefer wells. In terms of brand preference, the older rich dress like Armani, jewelry like Montblanc, while the young rich prefer Chanel and Louis Vuitton. The older rich have more vehicles. Comparatively speaking, they prefer workingCommercial Bank and Bank of China. The first financial newspaper is the richest people are most favored financial newspapers, elected reason is its influence and authority, let a person trust. Sina is still the most favored website for the rich.