I believe we all had a hairdressing experience

As a traditional service format, because of the rising costs and fierce competition factors, the development of the beauty and hairdressing industry has plunged into a vicious circle, for example: 1, selling, selling cards and poor user experiences; 2, hairdressers are unstable and frequent job-hopping; 3, filled the streets are stores, but few really make more money.

Especially now, the Internet flooded into the hairdressing industry like surging beasts and changed the traditional living mode in the hairdressing industry. The network information is transparent. The users can clearly understand the hairdressing through other consumers' evaluation even without going to the store Store the actual situation, which exacerbated the hairdressing industry alternating changes.

This means challenging for some people and for some people an opportunity.

"Do not do the card, do not sell, not satisfied with the redo," which is the current hairdressing industry to force the user marketing, marketing card operation exactly the opposite, the small left hair to treat these three as their own shop concept. Yao Zhanfeng, co-founder of Little Left Beauty, told Xiao-Ou, "On the one hand, we see the ugly weird phenomenon in the hairdressing industry (such as forcing users to use the membership card); on the other hand, they see the hairdresser's industry does not make any profit despite its hard work. The idea of ​​using a different method is to "hope to make use of the current popular O2O model to see whether it is possible to get through the online and offline groups."

Interestingly, the co-founding fathers are not hairdressing industry background, they even been doing IT technology many years ago, co-founded an IT company and almost three new board. Now, they are transformed, switch to start a hairdressing. The genes that make IT not only let them smell the avant-garde power of the Internet, but also let them value the user experience, technology and service.

Small left approach is:

(1) to meet the diverse and personalized needs of users. For example, such as decoration, different women have different personalities and preferences, such as the Wuning shop design is a small fresh style, Baoshan Wanda design is a Chinese retro style, Nanjing East Road shop is biased toward Japanese small but refined style .

(2) emphasis on user feedback. "We will review each of the reviews made by the public and will continue to improve our service."

(3) 30 days no reason to return. From big to small, from details to comprehensive, customers are not satisfied with the service can choose to return on the spot or redone within 30 days. Niubi Internet thinking must first of all have to ensure product quality and service quality, or even for free it is difficult to obtain the user's favor. Do O2O, service first.

In addition, the small left hair is still exploring their own salon model. It is understood that the small left not only opened the WeChat public number, also developed its own APP. The future, the small left hair beauty dream is to launch a hairdresser in Shanghai area "big platform", hairdresser information in Shanghai to show through the platform, users can choose the hairdresser through the platform, not just limited to one or a certain brand The salon, the user can choose the surface is very wide.

So, hairdressing merchants in the use of the Internet platform and tools, in the end what kind of demand? In this regard, Yao Wenfeng have their own point of view, the following is his point of view to share:

1, how to influence through the Internet?

Small left needs Internet platform can become their information output window on the Internet, such as users browsing the hairdresser's information online, select the hairstyle, see consumer reviews to understand the quality of service, and then online payment.

Small left now and public comment platform cooperation, because public comments to meet the left of this set of processes. As a new brand, the public comments in Shanghai buy market accounted for 80% of the market share, small left by public comment to expand its influence.

For traditional offline businesses, not sales is enough, the value of the brand is much larger than the sales value. The pre-establishment of the new store is almost uninfluenced. In the traditional offline approach, the influence of the business mainly depends on the convenience of the retail location, and the good lot of shops rent is also very high, those trying to rely on prime locations to expand influence of the business is likely to be unable to afford high rent and Out of business.

The Internet allows users across the platform to "parallel" access to relevant business information, for businesses that they need to sell, but also hope that the Internet platform can help expand its influence.

2, how to improve passenger flow and time of operational efficiency through the Internet?

For traditional industries, such as restaurants, hairdressing and other industries, there are daily peak traffic and peak traffic. Like a small left hair, after 18:00 are the peak passenger flow, and from 10:00 am to 16:00 pm are the trough of passenger traffic. Businesses need the Internet to help merchants manage their passenger flow and improve the operational efficiency of the stores over time.

3, how to manage and use data through Internet?

Small left from the cashier to the logistics management, order management, complaint management, customer service management, marketing management and so have their own CRM management system, but only docking with the O2O platform, the data on both sides may be more fully and comprehensively use.

Customer service, reservation, order management and even the user's surplus time, etc. These consumer behaviors will only be more useful if they are digitally recorded. The merchants need to connect with the O2O platform to obtain the data and carry out the next management And use.

4, how to improve cash flow through the Internet?

Even Bezos, Page built O2O platform, for businesses can not bring cash flow, the platform then big and how? How to be effective, can bring real benefits to businesses, not just to provide a platform for businesses, which is valued by businesses.