IBM Social Big Data Technology: "The Sky Station", please stay

The four-year top football game has come to an ending and 171 goals have cheered the world, and fans have been addicted to football for one months. China is the World Cup, but the Chinese people are indispensable to the World Cup. According to IBM data analysis, more than 120 million people in the World Cup each day in the social media voice, micro-blog on more than 1 billion times. The discussion about lottery http://www.aliyun.com/zixun/aggregation/7814.html "> stand out and become the most discussed topic with 355,678 times frequency."

Costa Rica, which had previously been looked down on by the Chinese team, lost only two goals to the top 8 because of the frequent upset. The vast number of people involved in lottery let this result in distress, everyone shouted "heaven". In fact, most fans decide their bets by information such as odds, team rankings, and so on. This kind of judgment method is more personal, individual judgment deviation will be bigger, and the personal information is always limited, so "the sky stage" became the mainstream trend. If you can add the opinions of the masses when deciding your own judgment, it is believed that the success rate will increase a lot on the basis of more information sharing. It's a good reference for a mainstream social platform like Weibo to make its own sound every day, and to count and analyze that information.

During the World Cup, IBM through social large data technology to the public opinion data analysis, in the semi-final before the beginning of the final through everyone's support rate to accurately determine the four positions. According to the July 7 real-time social data analysis shows that the World Cup four to decide, the championship situation has become increasingly white-hot. Germany, Brazil, Argentina, the Netherlands, the top four, the German team to 16% of the highest support, and the host of Brazil because the star Neymar injured, not by the vast number of fans bullish, only 8% ranked the end of the four. Argentina and the Netherlands ranked 二、三位 at 15% and 10% respectively. Note that this is July 7 in Germany to 7:1 across Brazil before the approval rate, had to say that the Chinese fans and the final race is very close, if everyone saw the IBM analysis data to buy lottery tickets, it is estimated that no "heaven".

The advantages of social data analysis not only reduce the chance of the fans "in the sky," during the World Cup, IBM also cooperated with Tencent to use IBM's powerful social data analysis and cloud computing technology to analyze the World Cup's extensive comments, views and voices on social networks. So that Tencent real time to get fans focus on topics, fans personality characteristics, fans unique views, so that fans in Tencent online enjoy a unique experience of the game, and imperceptibly changed the traditional media and the relationship between the audience.

There are always losers and winners in football, and through this cooperation, both Tencent and IBM have gained unique value at different levels, and it is truly a winning football feast. However, from football to business, from media to business, social data analysis has been widely applied to different industries and has achieved new business value. With the rise of social and mobile trends, social data analysis will become an important tool for enterprises to release large data value and stimulate business innovation and transformation.